The one HGTV show that leans into the idea of community – but does so through the context of single-family homes

Home Town is one of the big shows on HGTV and it has a premise somewhat different from the other headliners: all of the renovations take place in or near Laurel, Mississippi. The couple in the show, Ben and Erin Napier, say they enjoy contributing to a town that they love:

Photo by Bearded Texan Travels on Pexels.com

The town of Laurel (population 18,338) itself is a starring character in “Home Town,” and it’s a huge part of what keeps the Napiers grounded. “Everybody here knows us,” says Ben. “When we’re in places like New York, Atlanta, Nashville or (Los Angeles) and people stop us on the streets …” Finishing his thought, Erin says, “It’s very surprising.”

Laurel, located about 90 miles southeast of Jackson, was founded in 1882 and flourished thanks to the timber industry (the region is known as the state’s Pine Belt). Mills and factories followed, bringing economic prosperity. Even now, the town boasts the state’s largest collection of early 1900s residential architecture. But as companies moved their operations offshore seeking a cheaper bottom line, the town languished. When the Napiers planted roots in 2008, there was virtually nothing to draw visitors or locals, with vacant storefronts lining the brick streets. Still, they saw its potential and looked for ways to support it, with Ben volunteering with economic and preservation organization Laurel Main Street.

Now, thanks in no small part to the success of the show, “People come to visit Laurel every day, and that’s amazing. It’s incredible. It’s why we agreed to do the show,” says Ben. 

Even with the community focus and the history they provide for each property, the show still takes a classic HGTV approach to the bulk of the episode: it is all about the single-family home under renovation. There are limited shots of the street. There are limited views of the rest of the community. There are no neighbors in view. Most of what we see if of the interior rooms, the facade, and sometimes the rear yard. The new owners move in and presumably live a private happy life ever after.

Slowly rehabbing the housing stock of a community plus bringing visitors is a laudable thing. Many small towns in the United States need attention. Many HGTV shows focus on wealthier suburbs or urban neighborhoods where housing prices are already good and people have money to make the homes even better. The housing in Laurel is not what many would want in growing communities but it represents the housing that is found in many American communities.

Can a show truly be about community when the primary focus are interior private spaces? Home Town offers a variation of HGTV’s relatively anonymous single-family homes but it might only be a veneer of community and not a true transformation.

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