“Print journalism has never strayed from a narrative that insists sociology is the answer”

I was not aware that “print journalism has never strayed from a narrative that insists sociology is the answer.” This opinion piece also suggests that finding explanations for the drop in crime in Dallas and elsewhere in the United States is difficult.

Breaking the social norm of the 40 hour work week

The New Economics Foundation suggests we work 40 hour weeks because that is the prevailing social norm, not because it is necessary:

The New Economics Foundation (NEF) says there is nothing natural or inevitable about what’s considered a “normal” 40-hour work week today. In its wake, many people are caught in a vicious cycle of work and consumption. They live to work, work to earn, and earn to consume things. Missing from that equation is an important fact that researchers have discovered about most material consumption in wealthy societies: so much of the pleasure and satisfaction we gain from buying is temporary, ephemeral, and mostly just relative to those around us (who strive to consume still more, in a self-perpetuating spiral).

The NEF argues we need to achieve truly happy lives, we need to challenge social norms and reset the industrial clock ticking in our heads. It sees the 21-hour week as integral to this for two reasons: it will redistribute paid work, offering the hope of a more equal society (right now too many are overworked, or underemployed). At the same time, it would give us all time for the things we value but rarely have time to do well such as care for our family, travel, read or continue learning (as opposed to feeding consumerism).

This reminds me of past visions where modern conveniences, like new appliances or flying cars or a a perpetually robust economy, would reduce the number of hours people would have to spend on “menial” tasks like housework and working. Alas, many of these things have not happened.

This group does raise an interesting issue: there are ideological reasons for sticking to 40 hours. This foundation suggests that working less would lead to more fulfilling lives full of relationships and time to pursue our true interests. I wonder how many Americans would really be willing to work less in exchange for less money or discretionary income.

I wonder if a movement toward this direction would require a respected company to make this change.

Marketers consider ethnic change in the United States

Here is a view of the future of ethnicity in the United States from the world of “multicultural marketing”:

Sociologist George Yancey predicts that in coming decades Hispanics and Asians will assimilate into the mainstream, creating a new “black/non-black” divide, similar to what occurred in the early 20th century, when newly arrived ethnic groups were widely thought of as non-white. Others envision a divide between whites, Asians, lighter-skinned Hispanics and lighter people of mixed race on one side, and African Americans, darker Hispanics and darker people of mixed race on the other. Neither of these scenarios would bode well for America. The good news is that today’s younger generation is largely bereft of yesteryear’s baggage regarding race, ethnicity and sexual orientation. Wherever we end up, it will likely be in a better place.

As multicultural marketers (something all of us in this profession will be), we need to be mindful that race and ethnicity are, and always have been, fluid concepts. The “non-whites” of the early 20th century — the Irish, Italians and Jews — assimilated into the mainstream. To be successful, we will need to remove our cultural blinders and anachronistic conceptions and speak the language of whatever new America is evolving.

The second paragraph makes an important point: race and ethnicity are culturally defined, not inherent biological characteristics. Hence, they can change over time and will continue to change in this country.

I wish the first paragraph had a little more detail. Is there a difference here between what would be bad for America and what would be bad for marketers? In a perfect world, would marketers want race and ethnicity to matter and if not, what forms would be the most helpful for them to get messages across to the public? Additionally, what image and messages regarding race and ethnicity would marketers like to send and how does this differ from what they can send?

Imagining the conversion of neighborhoods to multi-family housing

A journalist imagines what might happen to neighborhoods of McMansions:

I’ve long thought with a kind of evil glee about what might happen one day to all those horrid McMansions dotting the suburbs. I visited one for a story a few years back that was three stories. It had five bedrooms — each with its own bath. These places have kitchen, breakfast room, dining room, living room, den, office and solarium.

In other words: Perfect for being split up into multi-family housing…

Enough suburban decline, and who’s to care — or perhaps even notice — about the chicken coop in the back yard?

How long before the entire front yard is a cornfield?

Somehow, thinking about this makes me happy.

Others have also suggested this idea. Wouldn’t the truly green solution to McMansion be to allow these neighborhoods to return to their original natural state?

At the same time, turning McMansions into affordable, multi-family housing would require a lot of changes to communities as well. While it may be relatively easy to convert houses, this would lead to changes for local school districts and other services. Additionally, these neighborhoods would still lack public transportation and still be set up so that walking to necessities would be difficult. This would be a much bigger project to truly transform these neighborhoods.

Tim Tebow is America’s favorite pro athlete…with 3% of the vote!

The fact that Tim Tebow is America’s favorite pro athlete may be a great headline but it covers up the fact that very few people actually selected him:

How big is Tebow-mania? According to the ESPN Sports Poll, Tim Tebow is now America’s favorite active pro athlete.

The poll, calculated monthly, had the Denver Broncos quarterback ranked atop the list for the month of December. In the 18 years of the ESPN Sports Poll only 11 different athletes — a list that includes Michael Jordan, Tiger Woods and LeBron James — have been No. 1 in the monthly polling.

In December’s poll, Tebow was picked by 3 percent of those surveyed as their favorite active pro athlete. That put him ahead of Kobe Bryant (2 percent), Aaron Rodgers (1.9 percent), Peyton Manning (1.8 percent) and Tom Brady (1.5 percent) in the top-five of the results.

The poll results were gathered from 1,502 interviews from a nationally representative sample of Americans ages 12 and older.

Tebow is the favorite and he was selected by 3% of the respondents? This is not a lot. While it is meaningful that he was selected so early in his career says something but we need some more data to think through this. What percent have previous favorite athletes gotten? Have previous iterations of this poll had larger gaps between the favorite and second-place? Are responses to this poll more diverse now than in the past?

I wonder about the validity of such questions that ask Americans to pick a favorite as they can garner low totals. Isn’t Tebow’s advantage over Bryant easily within the margin of error of the survey? The issues here are even greater than a recent poll asking about favorite Presidents. If you are a marketer, does this result clearly tell you that you should have Tebow sell your product?

Some quick history of the ESPN Sports Poll.

Three years of poll data from during the Great Recession

Here is a lot of interesting poll data collected during three years, April 2009 to early 2011, of the Great Recession. From a quick glance at the data, there is quite a bit of uncertainty and the country could go in a number of directions.

Why preservation laws will help save Brutalist structures and other “ugly” buildings

You may not like to look at Brutalist buildings but the way preservation law is set up may just ensure the preservation of “ugly” buildings for posterity:

These behemoth structures of Béton brut, most built in the 1960s and ‘70s, are slowly crumbling from wear and disrepair, ignored by communities that no longer want the burden of upkeep of a giant, lifeless rock. But even horrendously ugly and soulless abominations are part of our architectural heritage and need to be preserved for future generations.

Technically, many of them have to be. Their place in history and uniqueness as architectural oddities warrant their preservation from a legal perspective. They satisfy Criteria C for the National Register as having “distinctive design/construction techniques.” They are the pinnacle of High Modernism: the architectural trend that started in the early 20th century with minimalism, Bauhaus, van Der Rohe, on down to Le Corbusier. Defined by sleek lines, little embellishment, and grandiose structure, High Modernism captured the attention of the architectural world at a time when it was eager to embrace something new…

That standard of irreplaceability is a common element for a majority of historic preservation law. Buildings aren’t preserved based on relative maintenance costs or aesthetics but on the merits of originality and historic interest. Whether it be a pre-historic pueblo, Colonial-era slave quarters, World War II Quonset hut, or a Brutalist tower is irrelevant, as long as it fits the designation of being unique and historically relevant. Many iconic, retro-futurist Googie structures have been lost because the streamlined style was representative of lowbrow, vulgar highway culture. In a similar vein, various Classic Revival and Art Nouveau movie theaters were demolished in the years when the ornate flourish of their decaying interiors was simply dismissed as antiquated, gaudy decadence in the post-Depression age…

But preservation law grounded in a sense of historic import and architectural singularity also means that more and more “horrendous” structures will be preserved, that future generations could be punished by the mistakes of the past, possibly as a warning to future architects about the impact of their decisions. The tragic irony being that preservation law, which wasn’t enacted in time to save so many irreplaceable buildings of the past, is now in place to save the least loved outputs of High Modernism and urban renewal.

I don’t know much about the particulars of preservation law but if this is indeed correct, I imagine some people might want to change the law.

I wonder, however, how much of the preservation of a building depends on a critical mass of people wanting to save it. Let’s say preservation law technically says “distinctive” buildings should be preserved but no one speaks up to save Brutalist buildings. Would anyone argue that the law wasn’t followed? Perhaps there are just enough contrarian people or others who appreciate the place of Brutalism in history that this wouldn’t be allowed to happen.

Don’t dismiss social science research just because of one fradulent scientist

Andrew Ferguson argued in early December that journalists fall too easily for bad academic research. However, he seems to base much of his argument on the actions of one fraudulent scientist:

Lots of cultural writing these days, in books and magazines and newspapers, relies on the so-called Chump Effect. The Effect is defined by its discoverer, me, as the eagerness of laymen and journalists to swallow whole the claims made by social scientists. Entire journalistic enterprises, whole books from cover to cover, would simply collapse into dust if even a smidgen of skepticism were summoned whenever we read that “scientists say” or “a new study finds” or “research shows” or “data suggest.” Most such claims of social science, we would soon find, fall into one of three categories: the trivial, the dubious, or the flatly untrue.

A rather extreme example of this third option emerged last month when an internationally renowned social psychologist, Diederik Stapel of Tilburg University in the Netherlands, was proved to be a fraud. No jokes, please: This social psychologist is a fraud in the literal, perhaps criminal, and not merely figurative, sense. An investigative committee concluded that Stapel had falsified data in at least “several dozen” of the nearly 150 papers he had published in his extremely prolific career…

But it hardly seems to matter, does it? The silliness of social psychology doesn’t lie in its questionable research practices but in the research practices that no one thinks to question. The most common working premise of social-psychology research is far-fetched all by itself: The behavior of a statistically insignificant, self-selected number of college students or high schoolers filling out questionnaires and role-playing in a psych lab can reveal scientifically valid truths about human behavior…

Who cares? The experiments are preposterous. You’d have to be a highly trained social psychologist, or a journalist, to think otherwise. Just for starters, the experiments can never be repeated or their results tested under controlled conditions. The influence of a hundred different variables is impossible to record. The first group of passengers may have little in common with the second group. The groups were too small to yield statistically significant results. The questionnaire is hopelessly imprecise, and so are the measures of racism and homophobia. The notions of “disorder” and “stereotype” are arbitrary—and so on and so on.

Yet the allure of “science” is too strong for our journalists to resist: all those numbers, those equations, those fancy names (say it twice: the Self-Activation Effect), all those experts with Ph.D.’s!

I was afraid that the actions of one scientist might taint the work of many others.

But there are a couple of issues here and several are worth pursuing:

1. The fact that Stapel committed fraud doesn’t mean that all scientists do bad work. Ferguson seems to want to blame other scientists for not knowing Stapel was committing fraud – how exactly would they have known?

2. Ferguson doesn’t seem to like social psychology. He does point to some valid methodological concerns: many studies involve small groups of undergraduates. Drawing large conclusions from these studies is difficult and indeed, perhaps dangerous. But this isn’t all social psychology is about.

2a. More generally, Ferguson could be writing about a lot of disciplines. Medical research tends to start with small groups and then decisions are made. Lots of research, particularly in the social sciences, could be invalidated if Ferguson was completely right. Ferguson really would suggest “Most such claims of social science…fall into one of three categories: the trivial, the dubious, or the flatly untrue.”?

3. I’ve said it before and I’ll say it again: journalists need more training in order to understand what scientific studies mean. Science doesn’t work in the way that journalists suggests where there is a steady stream of big findings. Rather, scientists find something and then others try to replicate the findings in different settings with different populations. Science is more like an accumulation of evidence than a lot of sudden lightning strikes of new facts. One small study of undergraduates may not tell us much but dozens of such experiments among different groups might.

4. I can’t help but wonder if there is a political slant to this: what if scientists were reporting positive things about conservative viewpoints? Ferguson complains that measuring things like racism and homophobia are difficult but this is the nature of studying humans and society. Ferguson just wants to say that it is all “arbitrary” – this is simply throwing up our hands and saying the world is too difficult to comprehend so we might as well quit. If there isn’t a political edge here, perhaps Ferguson is simply anti-science? What science does Ferguson suggest is credible and valid?

In the end, you can’t dismiss all of social psychology because of the actions of one scientist or because journalists are ill-prepared to report on scientific findings.

h/t Instapundit

A movement away from one-way streets

Even as one-way streets are found in thriving downtowns in cities like New York City, Toronto, and San Francisco, there is a movement away from one-way streets:

St. Catharines was only following the example of hundreds of cities in the United States and Canada that have been shutting down their one-way streets since the 1990s. In Ottawa last week, planners announced they are considering the two-way conversion of several streets in the shadow of Parliament Hill. Two-way roads would help to “‘normalize’ the streets, by slowing traffic, creating a greater choice of routes, improving wayfinding, creating a more inviting address for residential and commercial investment and improving safety for pedestrians and cyclists,” according to a plan drafted by consulting firm Urban Strategies Inc. In 2005, even Hamilton, Ont., began to end its addiction to fast-flowing urban streets by cutting the ribbon on two-way traffic on some of its most prominent thoroughfares…

“The one-way is designed to maximize efficiency for the car; that’s its purpose,” said Larry Frank, the UBC-based J. Armand Bombardier Chair in Sustainable Urban Transportation Systems. As car culture bloomed beginning in the 1930s, and city dwellers ditched their apartments and townhomes for suburban ranch houses, one-way streets became the “mini-freeways” that could speed them to and from work. According to U.S. urban development advocate John Norquist, one-ways were also particularly attractive to Cold War-era planners because they allowed speedy evacuation in the event of a nuclear attack.

The effects on urban cores were immediate. In small towns, the conversion of Main Street to one-way was usually the first harbinger of urban blight. A much-quoted statistic holds that 40% of the businesses on Cincinnati’s Vine Street closed after it became a one-way. By the 1980s, one-ways had become potent symbols of urban racial divides. In dozens of U.S. metropolises, poor black neighbourhoods were severed by loud, dangerous one-ways jammed with mainly white drivers speeding to the suburbs. “It’s environmental racism,” said Mr. Gilderbloom.

Since they encourage higher speeds, one-ways have consistently been found to be hot spots for pedestrian fatalities. In a 2000 paper examining pedestrian safety on one-ways, researchers analyzed traffic statistics in Hamilton from 1978 to 1994 and concluded that a child was 2.5 times more likely to be hit by a car on a one-way street.

It is hard to argue with safety today. But the larger argument seems to be this: planning cities in a way that privileges automobiles is now considered more problematic than in the past. With the blooming of movements like New Urbanism, more places and planners are now thinking about others who use the streets including pedestrians, bicyclists, and businesses and residences along the street. While one-way streets may be efficient, they don’t necessarily serve all interested parties well.

There is some history here: with the rise of the popularity of the automobile in the 1920s plus the beginnings of highway construction around the same time (Federally-funded interstates came later), city planners started building cities (and suburbs) around the car. The goal was to move as many drivers in and out of the city with the intention that the ease of travel would actually bring more people into the cities. While the ease of automobile traffic may have improved, it had negative side effects: people moved out of the city and sidewalk traffic decreased. Cities tried to adapt by doing things like making certain streets pedestrian malls (Chicago’s State Street was a notorious example) but these generally proved unsuccessful.

The claim about one-way streets being examples of “environmental racism” is not one I have heard before. While I have heard of highways being used in this manner, it would be interesting to see data on where exactly most one-way streets are located.

Santorum (and other Republicans) to stop using the term “middle class”?

Here is an interesting observation: Rick Santorum and possibly other Republicans don’t like using the term “middle class.”

In American politics, praising the middle class is generally uncontroversial. But over the weekend Rick Santorum chided his GOP primary competitors, and Mitt Romney specifically, for using the formulation. Here’s his complaint:

I don’t think Governor Romney’s plan is particularly bold, it — or is particularly focused on where the problems are in this country. And the governor used a term earlier that I shrink from. It’s one that I don’t think we should be using as Republicans, “middle class.” There are no classes in America. We are a country that don’t allow for titles. We don’t put people in classes. There may be middle-income people, but the idea that somehow or another we’re going to buy into the class-warfare arguments of Barack Obama is something that should not be part of the Republican lexicon. That’s their job — divide, separate, put one group against another. That’s not the language that I’ll use as president. I’ll use the language of bringing people together.

He has previously attacked President Obama with the same talking point. “You’ll never hear the word ‘class’ come out of my mouth,” he said. “Classes? We specifically rejected that. Look in the Constitution.”

The Constitution talks about social class?

On one hand, this is not terribly surprising: Republicans have argued that even talking about class is “class warfare,” trying to pit the interests of one class against another. Talk about class invokes conversation about people like Karl Marx, who is generally anathema to conservatives. On the other hand, to act like the category “middle class” doesn’t exist is silly. This is not simply a term made up by academics; there is plenty of research to show that Americans have certain perceptions about class and that your class standing (made up by things like income and education levels) does influence individual lives (see a recent example from elementary school classrooms here). It would be interesting to hear Santorum talk about the differences between “middle-income people” and “middle-class people” if he does indeed prefer the first term.

This reminds me of something I have thought for several years: Republicans have to find better ways to engage with ideas like social class and race instead of simply acting like the issues or terms don’t matter. Even if Republicans don’t think they matter, enough voters do and they need to find ways to connect with those voters.