Poverty in Wheaton on PBS NewsHour

In order to illustrate the rising number of people in poverty, PBS NewsHour went to Wheaton, Illinois.

PBS NewsHour: Suburb in Wealthy Illinois County Sees Unexpected Rise in Poverty

Some interesting material here including a look at local food banks, how middle-class people can end up in poverty, and how federal resources go more to urban areas than suburban areas. With the increase in the poor population in the suburbs and the knowledge that many suburbs are unprepared to handle this, this could change the image of and experience in the American suburbs for years to come.

While this is clearly a national issue, there hasn’t been much public discussion of this in Wheaton. Instead, I have heard more about high taxes, the government taking and wasting too much money, and the need to balance municipal budgets. I wonder how the City of Wheaton and others in the community would answer these questions:

1. Are there local resources to deal with this? Either way, should there be?

2. Is it a problem that suburban communities should help solve (with money, time, services, etc.) or is it someone else’s concern (the state, the federal government, private agencies, churches, etc.)?

3. Is this a problem for Wheaton’s image?

A declining response to customer surveys?

Perhaps you, like me, has received an endless stream of invitations to take customer surveys on your receipts, in your email box, or while browsing a website. Experts note that the proliferation of these surveys may lead to a lower response rate and lower-quality data:

Surely, it’s nice to be courted for input, at least sometimes. But some consumers say they’re fed up with giving time-consuming feedback for free, don’t like being drawn into a data web used to evaluate employees or feel companies don’t act on the advice they get. Others say they simply don’t have anything revelatory to impart about, say, ordering a shirt or buying a package of pens…

“Survey fatigue” has long been a concern among pollsters. Some social scientists fear a pushback on feedback could hamper important government data-gathering, as for the census or unemployment statistics.

If more people say no to those, “the data, possibly, become less trustworthy,” said Judith Tanur, a retired Stony Brook University sociology professor specializing in survey methodology.

Response rates have been sinking fast in traditional public-opinion phone polls, including political ones, said Scott Keeter, the Pew Research Center’s survey director and the president of the American Association for Public Opinion Research. Pew’s response rates have fallen from about 36 percent in 1997 to 11 percent last year, he said. The rate includes households that weren’t reachable, as well as those that said no.

This is an issue that is bigger than customer surveys: it can be harder to reach people today with surveys because of call screening, the inability to contact people on cell phones, and the problems with doing web surveys. All of this means that people who conduct surveys will have to work even harder to get people to respond.

I wonder if the solution is to give customers better incentives for filling out surveys. A lot of these surveys include the chance for winning a prize but perhaps these could be increased or customers could earn points (and be able to redeem them) for giving consistent feedback.

I can honestly say that I very rarely fill out such surveys, even knowing how difficult it is for companies and research organizations to obtain such information. I recently started filling out a survey for Marriott after staying a few nights but the survey was ridiculously long and detailed so I quit 30% in.

A slowed-down Plan for Transformation in Chicago

The Chicago Housing Authority’s Plan for Transformation is taking longer than expected:

Since 2000, the CHA has been slowly working to transform how poor residents are housed. The $1.6 billion Plan for Transformation was developed to take poor residents out of crime-ridden, dilapidated, mismanaged high-rises and place them in mixed-income communities where they can thrive.

In its agreement with the U.S. Department of Housing and Urban Development, the CHA committed to restoring or replacing 25,000 units for public housing residents…

Officials blamed lulls in the economy, the collapse of the real estate market and other mishaps for slowing the Plan for Transformation, originally slated to be finished by 2010, reports show. Now the plan is scheduled to be completed by 2015, but some officials have said it could take 10 years beyond that.

This year, officials plan to deliver 845 housing units, which will bring it to 22,008 units completed. And officials expect to complete the master planning process for redeveloping Lathrop Homes on the North Side this fiscal year, reports show.

If you know the history of public housing in Chicago, this should be little surprise, recession or not. The most visible signs of public housing have been torn down, like the Cabrini-Green project and the Robert Taylor Homes, and yet it might take more than a decade to complete the Plan for Transformation. A cynic might wonder if this is all just a public relations matter. It would be interesting to know some more of the details about why exactly this Plan has been slowed down.

For what it’s worth, there is not much talk about public housing these days.

Chicago Tribune suggests the University of Chicago is the birthplace of sociology

In a column about how Chicago could better market itself to the world, there is a bit about sociology at the University of Chicago:

Chicago’s reputation has consistently lagged behind reality. Who among us traveling abroad hasn’t mentioned his or her hometown only to hear: “Al Capone! Bang, bang!” It happened to me in Beirut, while the Israeli army and Yasser Arafat’s forces were battling in 1982. Lebanon’s capital has been fought over so many times that keen-eyed inhabitants would point to pockmarked walls, dating them as “old damage” or “new damage,” depending on how recently tanks had shelled them…

Perhaps an image consultant can give us a municipal makeover. Chicago’s motto, “Urbs in Horto” — City in a Garden — is too namby-pamby. It doesn’t inspire anyone to grab the next flight to O’Hare.

Gilding the lily doesn’t work either, as the University of Chicago found when it hired a hotshot adman who pitched it as a “fun” campus. You can’t sell the birthplace of atomic energy and sociology with an “Animal House” image.

The birthplace of sociology is at the University of Chicago? A few qualifiers might be in order:

1. Perhaps the birthplace of American sociology. Other schools might want to debate this.

2. Perhaps the first academic department in sociology. Again, I don’t know the exact history here.

But to suggest that sociology was founded at the University of Chicago misses a lot of the early thinkers, like Marx, Durkheim, Weber, and Spencer, that helped make that early department possible. Of course, the U of C department has had a large impact on sociology but the founding claim is off.

Side note: this reminds me of some of the international visitors my dad used to host in Chicago. They, too, were very interested in Chicago’s mob past and wanted to see places where Al Capone and others had been.

The sociological department at Ford

I stumbled across an interesting piece of information the other day: Henry Ford established a sociological department at his company in 1913. Here are some interesting tidbits about the short-lived department culled from some varied sources:

–From a University of Michigan website:

The Sociological Department of the Ford Motor Company was organized in March, 1913, and oversaw a broad array of social benefits for Ford employees, including assistance in living in well-maintained single-family homes as opposed to small apartments. After the announcement of the Five Dollar Day in 1914, the Sociological Department was responsible for determining if employees’ personal lives and personal habits made them eligible for the full wage. This phase of the Department’s activities terminated with the reorganization of the company in 1920.

–From a blogger:

On January 5 1914, Ford announced the revolutionary five-dollar, eight-hour day:

What the company announced was not a plan to pay workers an hourly rate equivalent to five dollars a day. Instead, the company announced a plan to allow the workers to share in the company profits at a rate that promised five dollars a day … The five-dollar profit sharing plan was designed by the company to include only those who were ‘worthy’ and who would ‘not debauch the additional money he receives’.

The Sociological Department, under the leadership of the Reverend Samuel S. Marquis, was put in charge of administering the programme and investigating the home lives of workers: “investigators from the Sociological Department visited workers’ homes and suggested ways to achieve the company’s standards for ‘better morals,’ sanitary living conditions, and ‘habits of thrift and saving’.”…

Inspired by welfare capitalism, Ford’s “philosophy adopted a paternalistic attitude toward workers that, in Ford’s case, was rooted in the Protestant work ethic. Ford believed in it and wanted his employees to adopt it…” And Ford’s social standards reached far beyond the confines of work-life. The PBS film Demon Rum documents the Sociological Department’s efforts to “end the working man’s drinking habit” and how the “success of the small program led to a national prohibition campaign.”

-A 2004 article in American Culture titled “Ford’s Sociology Department and the Americanization Campaign and the Manufacture of Popular Culture Among Assembly Line Workers.”

–A two-day lesson for (high school?) students on the topic.

I am not surprised by Ford’s actions: there was a lot of pressure at the time to improve efficiency and a number of companies tried other tactics we might consider paternalistic today (example: the Pullman town which is now part of Chicago).

I am also reminded about the changed role of sociology. Ford seems to have viewed sociology as a means of “social engineering” or enforcing particular ways of living. This involved very strong value judgments and a lot of company control over workers. I imagine this would make most, if not all, sociologists today very nervous.

Talking third places and coffee shops in Calgary

Sociologist Ray Oldenburg talks about coffee shops as great “third places”:

For as long as there’s been coffee houses, a community of coffee drinkers has been meeting there to chat, learn, share, debate, gossip, scheme, read, and, of course, soak in the rituals of the daily brew.

They serve a vital function: a place where people from all walks of life can gather and mingle.

“It’s a great leveller,” says urban sociologist Ray Oldenburg, a Florida based author known best for his book The Great Good Place.

“The people in the coffee shop are essentially equals . . . and that allows all sorts of people to associate. Different backgrounds, different attitudes, different lifestyles.”

I wonder if anyone has ever done research about whether coffee is the best product/food item to bring people together. Wouldn’t places like Starbucks attract different kinds of people than independent coffee houses? The article gives us an example of a neighborhood coffee shop where a mix of people come together. Do people at coffee houses talk with strangers or neighbors regularly, particularly younger generations? Are these sorts of places only possible in denser settings?

Bonus: this article has a lot of information about the coffee scene in Calgary. Another sociologist is quoted as saying, “Pound for pound, there’s far more bad coffee in places like New York than there are in Calgary.” I wonder if the quality of coffee shops correlates with larger percentages of residents who are part of the creative class.

My thoughts about Tim Tebow in the Pittsburgh Post-Gazette

As Tim Tebow and the Denver Broncos get set to play the Pittsburgh Steelers later today, I’m cited in the Pittsburgh Post-Gazette discussing why Tebow has gotten so much attention:

The faith of most players and coaches doesn’t get the attention that Mr. Tebow’s has, however. What is it about him that has drawn so much attention and controversy?

One thing may be how visible Mr. Tebow is, said Brian Miller, an assistant professor of sociology at Wheaton College, a well-known evangelical school in Illinois. His practice of singing gospel songs while on the sidelines, taking a knee in prayer at the conclusion of the game, thanking Jesus Christ in postgame interviews and telling reporters “God bless,” before leaving all are hard to ignore.

“I think that ties to his outspokenness,” Mr. Miller said. “Any time someone talks about religion that strongly, people will react strongly.”

By contrast, players like Mr. Polamalu are quieter in the way they signal their faith or discuss it.

“When he crosses himself, he isn’t really talking to anybody, he’s not necessarily on camera,” said Mr. Miller.

The concept of “civil religion” helps explain the reaction to Mr. Tebow, Mr. Miller said. Civil religion is a term used in the sociology of religion field, he said, in which “you can invoke God sort of vaguely in American life” without spurring many objections. Examples would be a politician saying “God bless America” at the end of the speech or the phrase “one nation under God” in the Pledge of Allegiance.

But “when you get to specifics, like mentioning Jesus,” you have crossed a boundary from the socially acceptable “generic Christian culture” and into the realm where people become uncomfortable, or angry, Mr. Miller said.

Here are several additional thoughts about why Tebow has gotten so much attention:

1. Tebow is a young player and no one quite knows what to make of him: is he legit NFL quarterback? Can he win consistently? Can he replicate or even come close to the success he had in college at Florida? Do the Denver Broncos even want him to start next year or two years down the road? I would guess that since he is young and unproven, other players and some fans might take offense at his outspokenness because he hasn’t earned the right to do this yet. The social norms in professional sports are that younger players have to earn respect. He is not the first to be outspoken about his faith: Kurt Warner said some similar things and yet, while people did complain about him as well, Warner was a Super Bowl MVP and Super Bowl winner.

2. He is the star of the moment. Sports today are driven by stars and in particularly by quarterbacks in the NFL. Since Tebow was winning at one point, he got a lot of attention just as any new quarterback might. The fact that ESPN wanted to dedicate an entire Sportscenter to him says something about Tebow but also indicative of how sports journalism works these days.

Put it all together and it is a perfect storm of sports celebrity. And depending on the outcome of today’s game, the Tebow craze will either intensify (meaning the Broncos win) or slowly fade away (as other teams get more attention moving forward in the playoffs).

First million dollar endorsement deal for an athlete went to a bowler

One can learn some interesting facts from random moments in sports talk radio: the first athlete to earn a $1 million endorsement deal was a bowler in 1964.

In 1964, bowling legend Don Carter managed the unthinkable for a bowler — or any athlete for that matter — when he landed a $1 million endorsement deal with bowling manufacturer Ebonite. He was the first bowler to hit the magic mark, and far outpaced his contemporaries throughout the sports world.

Just four years before Carter’s landmark agreement, the best that professional golfer Arnold Palmer’s manager could muster for his client was a $5,000 per year “global” deal with Wilson sports. In 1968, Super Bowl quarterback Joe Namath famously shaved off his moustache with a Schick razor for a mere $10,000. Race car driver Richard Petty would become the first million-dollar driver, but not until 1971.

Carter’s Ebonite deal launched the widely popular Don Carter Gyro-Balanced ball, but his own lucrative endorsement career was already on track. As early as 1959, Carter was grossing more than $100,000 a year through tournaments, exhibitions, TV matches, investments and endorsements for such products as Miller Lite, Viceroys, Palmolive Rapid Shave and Wonder Bread.

Carter dominated the sport:

He also did something that no one in baseball, football or golf ever did. He became the first athlete in American sports history to sign a $1 million marketing endorsement contract, with bowling ball manufacturer Ebonite in 1964.

“It is impossible to put into words what Don Carter meant to the PBA and the sport of bowling,” PBA Commissioner Tom Clark said. “He was a pioneer, a champion and will never be forgotten.”

The 6-foot, 200-pound Carter bowled five 800 series, 13 perfect games and six 299s in sanctioned play. He practically held a monopoly on bowling honors. He was voted Bowler of the Year six times (1953, 1954, 1957, 1958, 1960, 1962).

While bowling may not be a very high-profile sport these days, hearing this reminded me of Robert Putnam’s Bowling Alone. Not too long ago, many Americans bowled regularly and Putnam argues this is illustrative of a strong civic and social sphere where neighbors and strangers interacted more regularly.

It is interesting to think about why Carter was able to snag such a large deal. Perhaps it is because millions of Americans thought being a good or decent bowler was attainable, perhaps even at their regular leagues. It is a little harder these days when you see such athletes performing in the major sports, in college, and even at the high school level. Anyone can bowl and Carter apparently had an interesting style:

A founding member and the first president of the Professional Bowlers Association, Carter was a powerhouse on the lanes at 6 feet 1 inch tall and 195 pounds…

He bowled with a distinctively ungainly right-handed style, eschewing a traditional backswing, bending his elbow and knee and pulling the ball back around his stomach, then pushing it forward.

“I think there were probably 10 million bowlers who tried to emulate that,” said Bill Vint, a spokesman for the P.B.A. “I don’t think anyone did.”

I bet there is an interesting story in how bowling fell behind the major sports like football in endorsements and attention. Was bowling a gateway sport that was relatively easy to broadcast on television that helped open up things for other sports?

Virginia Postrel takes on typical arguments about worthless college majors

Virginia Postrel counters arguments that many American college students are studying subjects that don’t matter and won’t help them find a job:

According to the National Center for Education Statistics, humanities majors account for about 12 percent of recent graduates, and art history majors are so rare they’re lost in the noise. They account for less than 0.2 percent of working adults with college degrees, a number that is probably about right for recent graduates, too. Yet somehow art history has become the go-to example for people bemoaning the state of higher education.

A longtime acquaintance perfectly captured the dominant Internet memes in an e-mail he sent me after my last column, which was on rising tuitions. “Many people that go to college lack the smarts and/or the tenacity to benefit in any real sense,” he wrote. “Many of these people would be much better off becoming plumbers — including financially. (No shame in that, who’re you gonna call when your pipes freeze in the middle of the night? An M.A. in Italian art?)”…

The higher-education system does have real problems, including rising tuition prices that may not pay off in higher earnings. But those problems won’t be solved by assuming that if American students would just stop studying stupid subjects like philosophy and art history and buckle down and major in petroleum engineering (the highest-paid major), the economy would flourish and everyone would have lucrative careers…

The critics miss the enormous diversity of both sides of the labor market. They tend to be grim materialists, who equate economic value with functional practicality. In reality, however, a tremendous amount of economic value arises from pleasure and meaning — the stuff of art, literature, psychology and anthropology. These qualities, built into goods and services, increasingly provide the work for all those computer programmers. And there are many categories of jobs, from public relations to interaction design to retailing, where insights and skills from these supposedly frivolous fields can be quite valuable. The critics seem to have never heard of marketing or video games, Starbucks or Nike, or that company in Cupertino, California, the rest of us are always going on about. Technical skills are valuable in part because of the “soft” professions that complement them.

The American economy is large and difficult to describe. It is a complex system where there are lots of educated and uneducated workers trying to fill a lot of different job slots. Simple answers on either side are not the solution in helping people to understand what is really going on. If there are lots of jobs in certain fields that need to be filled, like technical trades or nursing, it doesn’t necessarily mean that every student should suddenly go in that direction. I wonder if this is all tied to the Sportscenter-ization of discussion.

I wonder if someone has tracked whether these sorts of discussions happen in good economic times. In other words, when the economy is good and unemployment is low, do many people worry about what majors college students are pursuing or does it not really matter?

Your future GPS to have an “avoid ghetto” option?

Here is some interesting news out of the world of GPS patents:

Microsoft has been granted a patent for its “avoid ghetto” feature for GPS devices.

A GPS device is used to find shortcuts and avoid traffic, but Microsoft’s patent states that a route can be plotted for pedestrians to avoid an “unsafe neighborhood or being in an open area that is subject to harsh temperatures.”

Created for mobile phones, the technology uses the latest crime statistics and weather data and includes them when calculating a route.

The patent, written in a combination of tech-speak and legalese, was awarded to Microsoft earlier this week. It also described other uses for the new GPS technology.

I wonder how exactly they will define an “unsafe neighborhood.” Even with access to crime statistics, it sounds like they will have to draw a cutoff line to distinguish between safe and unsafe areas. Where exactly is this line or is usually more about perceptions about which neighborhoods are unsafe in day-to-day life? “Ghetto” itself is a loaded term involving race and class and I’m sure there will come up in discussions of this new GPS feature.

I know companies are looking for advantages but is there a big need for this sort of information? Are people clamoring for help in avoiding certain neighborhoods?