Category Archives: Gadgets and Technology

Facebook ran a mood altering experiment. What are the ethics for doing research with online subjects?

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In 2012, Facebook ran a one-week experiment by changing news feeds and looking how people’s moods changed. The major complaint about this seems to be the lack of consent and/or deception:

The backlash, in this case, seems tied directly to the sense that Facebook manipulated people—used them as guinea pigs—without their knowledge, and in a setting where that kind of manipulation feels intimate. There’s also a contextual question. People may understand by now that their News Feed appears differently based on what they click—this is how targeted advertising works—but the idea that Facebook is altering what you see to find out if it can make you feel happy or sad seems in some ways cruel.

This raises important questions about how online research intersects with traditional scientific ethics. In sociology, we tend to sum up our ethics in two rules: don’t harm people and participants have to volunteer or give consent to be part of studies. The burden falls on the researcher to ensure that the subject is protected. How explicit should this be online? Participants on Facebook were likely not seriously harmed though it could be quite interesting if someone could directly link their news feed from that week to negative offline consequences. And, how well do the terms of service line up with conducting online research? Given the public relations issues, it would behoove companies to be more explicit about this in their terms of services or somewhere else though they might argue informing people immediately when things are happening online can influence results. This particular issue will be one to watch as the sheer numbers of people online alone will drive more and more online research.

Let’s be honest about the way this Internet stuff works. There is a trade-off involved: users get access to all sorts of information, other people, products, and the latest viral videos and celebrity news that everyone has to know. In exchange, users give up something, whether that is their personal information, tracking of their online behaviors, and advertisements intended to part them from their money. Maybe it doesn’t have to be this way, set up with such bargaining. But, where exactly the line is drawn is a major discussion point at this time. But, you should assume websites and companies and advertisers are trying to get as much from you as possible and plan accordingly. Facebook is not a pleasant entity that just wants to make your life better by connecting you to people; they have their own aims which may or may not line up with your own. Google, Facebook, Amazon, etc. are mega corporations whether they want to be known as such or not.

Singapore, other countries, looking to tackle smartphone addiction

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Here is a quick overview of concerns about smartphone addiction in Singapore, East Asia, and the United States:

Psychiatrists in Singapore are pushing for medical authorities to formally recognise addiction to the Internet and digital devices as a disorder, joining other countries around the world in addressing a growing problem.

Singapore and Hong Kong top an Asia-Pacific region that boasts some of the world’s highest smartphone penetration rates, according to a 2013 report by media monitoring firm Nielsen.

Read more at: http://phys.org/news/2014-06-singapore-grapples-smartphone-addiction.html#jCp

Psychiatrists in Singapore are pushing for medical authorities to formally recognise addiction to the Internet and digital devices as a disorder, joining other countries around the world in addressing a growing problem.

Singapore and Hong Kong top an Asia-Pacific region that boasts some of the world’s highest smartphone penetration rates, according to a 2013 report by media monitoring firm Nielsen.

Read more at: http://phys.org/news/2014-06-singapore-grapples-smartphone-addiction.html#jCp

Psychiatrists in Singapore are pushing for medical authorities to formally recognise addiction to the Internet and digital devices as a disorder, joining other countries around the world in addressing a growing problem…

In the United States, where there are similar concerns about the impact of smartphones on society, a 65 percent penetration rate would not even make the top five in Asia Pacific…

In terms of physical symptoms, more people are reporting “text neck” or “iNeck” pain, according to Tan Kian Hian, a consultant at the anaesthesiology department of Singapore General Hospital…

In South Korea, a government survey in 2013 estimated that nearly 20 percent of teenagers were addicted to smartphones…

A group of undergraduates from Singapore’s Nanyang Technological University launched a campaign late last year encouraging the public to put their smartphones in a face-down position when they are with loved ones.

A fascinating topic to watch moving forward with two separate pieces:

1. All technological innovations invite praise and criticism but, of course, it takes some time to observe and think through the long-term effects. In today’s world, we tend to be on the acceptance side of new technology, viewing it as helpful progress that we would be silly to not use to our advantage.

2. This opens up new areas for conversations about addiction. What exactly constitutes smartphone addiction? What happens if large chunks of society are addicted to smartphones? How should it be treated?

My quick guess is that this won’t lead to many fruitful conversations about technology – we’re quite gung-ho at this point – but there will likely be a variety of approaches to smartphone addiction that could vary quite a bit by country and in effectiveness.

Using video game technology to give house tours “down to the millimeter”

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The same technology used for Halo can be harnessed to give virtual home tours:

A new Seattle real-estate brokerage called Surefield hopes to improve the home-shopping experience by harnessing the power of video-game engines and computer-vision technology. Its service includes an online, 3-D, photorealistic model of the home which potential buyers can move through virtually…

“We want to give the homebuyer the ability to inspect down to the millimeter,” said Surefield CEO David Eraker, who in 2002 co-founded the real-estate website Redfin…

And by helping buyers become more selective about which homes they physically tour, home sellers “don’t have to live on eggshells to keep it looking like a hotel every day,” said Surefield COO and broker Rob McGarty, who led Redfin’s real-estate operations before he left in 2010…

Surefield’s technology actually uses a video-game engine similar to one used in modern games like Halo, where a character moves through a space in “first-person shooter mode.”

The company’s chief technology officer is Aravind Kalaiah, a Bay Area visual-computing engineer who led Nvidia’s development of a breakthrough technology in graphic processing.

Sounds like an interesting product that hopefully goes far beyond the picture slideshows available now, especially if a viewer could pan or zoom in and really see what the space was like. This also acts as an elaborate screening device for home listings. With this, potential buyers can get even more information about available properties and do more work on their own without middlemen. Yet, the buyer still needs a real estate agent or broker to get into the homes they are really interested in and relatively few buyers will want to buy a home without seeing it in person.

I wonder how this also relates to research on consumers having more choices. Imagine you could take these virtual tours of dozens of available homes. The consumer gets to see lots of options and can do so very quickly. However, the research on choice suggests giving people more choices tends to reduce their satisfaction as they are more aware of making the “perfect” choice. They might find the home choosing process more to their liking but does it lead to more satisfaction with their home in the long run?

Facebook to hold pre-ASA conference

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Last year’s ASA meetings included some special sessions on big data and Facebook is hosting a pre-conference this year at the company’s headquarters.

VentureBeat has learned that Facebook is to hold an academics-only conference in advance of the American Sociological Association 2014 Annual Meeting this August in San Francisco.

Facebook will run shuttles from the ASA conference hotel to Facebook’s headquarters in Menlo Park, Calif. According to the company’s event description, the pre-conference focuses on “techniques related to data collection with the advent of social media and increased interconnectivity across the world.”…

According to the event schedule, Facebook will give a demo of its tools and software stack at the conference…

There seems to be a great demand for sociologists who can code. Corey now spends a lot of time hiring fellow sociologists, according to his article. It is also the case in other big companies. In one interview conducted with the London School of Economics, Google’s Vice President Prabhakar Raghavan claimed that he just couldn’t hire enough social scientists.

This is a growing area of employment for sociologists who would benefit from getting access to proprietary yet amazing data and would also have to negotiate different structures in the private technology world versus academia.

Today’s social interactions: “data is our currency”

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Want to interact with the culturally literate crowds of today? You need to be aware of lots of online data:

Whenever anyone, anywhere, mentions anything, we must pretend to know about it. Data has become our currency. (And in the case of Bitcoin, a classic example of something that we all talk about but nobody actually seems to understand, I mean that literally.)…

We have outsourced our opinions to this loop of data that will allow us to hold steady at a dinner party, though while you and I are ostensibly talking about “The Grand Budapest Hotel,” what we are actually doing, since neither of us has seen it, is comparing social media feeds. Does anyone anywhere ever admit that he or she is completely lost in the conversation? No. We nod and say, “I’ve heard the name,” or “It sounds very familiar,” which usually means we are totally unfamiliar with the subject at hand.

Knowing about all of the latest Internet memes, videos, and headlines may just be the cultural capital of our times. On one hand, cultural capital is important. This is strikingly seen in the influence of Pierre Bourdieu in recent decades after Bourdieu argued different social classes have different cultural tastes and expressions. Want to move up in the world? You need to be able to operate in the cultural spheres of the upper classes. On the other hand, the writer of this article suggests this cultural capital may not be worth having. This Internet data based cultural capital emphasizes a broad and populist knowledge rather than a deep consideration of life’s important issues. If we are all at the whim of the latest Internet craze, we are all chasing ultimately unsatisfying data.

But, I think you can take this another direction than the long debate about what is proper cultural literacy. I recently heard an academic suggest we should ask one question about all of this: how much do we get wrapped up in these online crazes and controversies versus engaging in important relationships? Put in terms of this article, having all the data currency in the world doesn’t help if you have no one to really spend that currency with.

 

Update on the Internet versus other forms of media

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Derek Thompson provides an update on how people use the Internet in comparison to television and other media:

Eyes move faster than ads. It was true for TV: In 1941, when the first television ads appeared with local baseball games, radio and print dominated the media advertising market. Now it’s true for mobile, which is practically a glass appendage attached to working Americans and commands more attention than radio and print combined, even though it only commands 1/20th of US ad spending. Google and Facebook own the future of mobile advertising, for now. But the present of mobile monetization isn’t ads. It’s apps…The second chart that really struck me from the Meeker report shows the growth of the mobile biz since 2008, which has exploded from $2 billion to $38 billion. I never would have guessed that two-thirds of the mobile business comes from paid apps rather than advertising. It’s an interesting reversal from the desktop ecosystem, where just about every Internet property I use is free and supported with third-party advertising. When you combine this graph (basically: Mobile is an app industry, with a side of ads) and the previous graph (basically: The future of attention is mobile), you begin to see just how important it is for media companies to promote high-quality apps for their stuff…

If you’re wondering why Facebook spent a bajillion dollars on WhatsApp and Instagram (and offered more bajillions to Snapchat), just look at this graph for a split-second. The Internet as you know is essentially a series of tubes optimized for facilitating the distribution of photos. Although Facebook’s share of that photo market isn’t growing, WhatsApp and Snapchat have exploded. This feeds into a larger point that Meeker makes in the presentation, which is that the mobile Internet has been a boon for discrete, simple functions. WhatsApp is simple. Snapchat is simple. Timelines are simple. Simple actions and interfaces are thriving on mobile, more than services like Facebook which offer a more complex suite of functions…

– British people watch the most TV.
– The Chinese, Vietnamese, and Russians spend the most time on desktop computers.
– Nigeria is the most addicted to their smartphones.
– Nobody loves tablets more than the Philippines and Indonesia.

Some fascinating info. The quick rise of the mobile device is truly remarkable but it is worth noting that it hasn’t supplanted television and other media just yet. In fact, perhaps part of its appeal is that it is able to co-opt other forms of media: print, TV, and radio can all migrate to a single smartphone screen.

A video goes viral with 320,000+ views in one week?

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This silent newsreel of the 1919 Black Sox World Series is a great find. A news story about the video suggests it went viral with over 320,000 views in its first week online. Is this enough views to go viral?

This is an ongoing issue for stories and reports regarding online behavior. When does something go from being an online object of interest to some people to being a trend? Reporters often find Facebook groups or a few blog posts and turn that into a trend. Perhaps this is better than interviewing a few people on the street – also still done – but there are plenty of online groups, tweets, and posts.

We need some sort of metric or guidelines for making such proclamations. Unfortunately, there is little agreement about this for websites: should we count page views, unique visitors, click-throughs or something else? Should we just count the number of Twitter followers even though they can be purchased? Other mediums have agreed-upon metrics like Nielsen ratings or book sales or digital downloads.

In the meantime, I would suggest 342,000 viewers is not quite going viral.

Almost 25% of Spotify songs skipped in first five seconds – and other song-skipping data

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Here is some fascinating data about song-skipping patterns from Spotify users:

  • Nearly a quarter of all songs on Spotify get skipped within five seconds of starting.
  • More than a third are skipped within 30 seconds.
  • Nearly half of all songs are skipped at some point…

Lamere then broke this down into the last-second-listened frequency. If you’ve made it past the 12th second, you have demonstrated amazing commitment…

Lamere concludes:

“When we are more engaged with our music – we skip more, and when music is in the background such as when we are working or relaxing, we skip less. When we have more free time, such as when we are young, or on the weekends, or home after a day of work, we skip more. That’s when we have more time to pay attention to our music. The big surprise for me is how often we skip.  On average, we skip nearly every other song that we play.”

One interpretation: people simply don’t take much time to decide whether they like a song or not. Those opening seconds are crucial.

A second interpretation: another example of shorter attention spans today. Quickly moving through songs, scanning Internet headlines and viral videos, always have to be entertained…

A third interpretation: services like Spotify make skipping easier. Spotify has over 20 million songs and it is easy to just move on to another track.

A question: It would be interesting, however, to see if people consistently skip the same songs when presented with them – how much of this is dependent on their immediate context versus a skip representing a longer-term dislike for the song? Or, if people had to listen to a song for a longer period of time – like it was playing in a store they were shopping in – would they come to like it?

When anti-government forces can control the public narrative about drone strikes in Yemen

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While social media was praised in helping the Arab Spring movement, the new availability of Twitter in Yemen has changed who gets to control the public narrative about violence:

The result: AQAP and the Yemeni public have left the government far behind in an information war made possible by the spread of the Internet in the Arab world’s poorest nation. Authorities can no longer shape the narrative of counterinsurgency, particularly when it comes to controversial drone strikes…But the number of Internet users in the country increased nearly tenfold between 2010 and 2012, according to government figures, although even with that rapid expansion, less than a quarter of Yemenis have regular internet access.

Most drone strikes, which are believed to be US operations, target the most impoverished and isolated parts of Yemen where AQAP operates. The region’s remoteness plays into the group’s hands; it also makes it easy for the government to suppress any negative information, including civilian casualties from drone strikes and other aerial attacks.

But now Yemenis can easily, quickly share on-the-ground information. Last December, an airstrike targeted a wedding convoy, killing roughly a dozen civilians. The government initially identified the casualties as militants, but locals soon began posting photos of the dead on Facebook and tweeting the names of victims, directly challenging the government’s obfuscation.

Sounds like quite a change in a short amount of time. The availability of the Internet and social media threaten all sorts of traditional institutions that have relied on controlling information. All of the sudden, alternative viewpoints are available and regular citizens can pick and choose which to follow, believe, and propagate.

What does this do for American foreign policy? We generally disapprove of regimes that crack down on Internet availability (think China) but this is usually because we want to get our messages through. What happens when the same technologies are used to counter American narratives?

The factors behind the rise of viral maps

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Here is a short look at how viral maps (“graphic, easy to read, and they make a quick popular point”) are put together by one creator:

When I need to find a particular data set, it’s often as straightforward as a search for the topic with the word “shapefile” or “gis” attached. There’s so much data just sitting on servers that if you can imagine it, it’s probably out there somewhere (often for free). Sometimes though, finding data requires a deeper search. A lot of government-provided data sits inside un-indexed data portals or clearinghouses. Depending on the quality of the portal, these can be tedious to sort through…

Simplicity and ease-of-use: Interactive maps are great, but I want the maps I make to be straightforward to read and understand. I don’t want viewers to have to figure out how to use the map; they should just be able to look at it and figure out what’s going on.

Projections: Typical web maps are limited to the Web Mercator projection. I don’t have any objection to Mercator in principle (in fact it’s brilliant for what it does), but I can’t in good conscience use it for maps at a continental or global scale. Sticking to static maps allows me to choose more appropriate projections for the data and region I’m depicting.

Uniformity: I want everyone who visits my maps to be presented with the same information. I don’t want some algorithm deciding that one visitor is shown a particular view while another visitor gets a different one.

These principles sound similar to what one would expect for any sort of online chart or infographic. There is plenty of data available online but it takes some skill in order to present the data clearly and then market the map to the appropriate audience.

Now that I think about it, it is a little surprising that it took this long for viral maps to catch on. First, the Internet makes a lot of geographic data easily accessible. Two, it is a visual medium and maps are essentially graphics (audio is another story). Third, geographic data seems to feed into a lot of hot-button topics of conversation these days as people of different races (residential segregation), cultural viewpoints (think the American South or the Bible Belt), education (think the Creative Callas looking for exciting urban neighborhoods), and other groupings tend to live in different places.

I wonder if the real story here isn’t the technology that makes mapping on a large-scale relatively easy today. GIS software has been around for a while but it generally pretty expensive and has a learning curve. Now, there are numerous websites that offer access to data and mapping capability (think the Census or Social Explorer). Shapefiles are used by a variety of local governments and researchers and can be downloaded. There are good freeware GIS programs like GeoDa. You need some bandwidth and computing power to get the data and crunch the numbers. All together, the pieces have now come together for more people to access, manipulate, and publish maps in a way that wasn’t possible even just 5 years ago.