As the World Series gets underway with two starved fan bases, I’m sure some will suggest that a win for the Cubs or Indians will be good for their cities. A victory will give their Rust Belt cities suffering from numerous problems a needed boost.
I don’t think it works this way. Sports are primarily (1) entertainment and (2) business. On the first point, a win will excite people. It may scratch something off their bucket list to see their team win. There will be joy. But, cities have plenty of entertainment options and people will move on. See the White Sox: they had their own World Series drought before winning in 2005. But, where are they now? They have been an average to mediocre team in recent years and the hope is gone (as evidenced by the lack of fans attending games as well as by the general lack of interest). As the win moves further and further into the past, it will linger in memories but people will find other entertainment options. More and more, fans require their team to win now or lately. Maybe the leash will be a bit longer in Chicago or Cleveland but eventually fans will become upset if they don’t win again.
As for the business side, a win brings in money with more games (tickets, concessions), more merchandise sold, and a higher value for the franchise. Generally, we’re told by team owners and other boosters that sports franchises boost the local economy. However, related to the entertainment side, studies suggest if teams moved elsewhere, residents and visitors would simply spend their money elsewhere (rather than that money disappearing from the city). Who benefits most financially when teams win? Owners.
A championship does not affect the fundamental issues facing cities. Is Cleveland really a better place to live because the Cavaliers finally won? Did the 1985 Bears Super Bowl win set Chicago on a better course? All those Bulls and Blackhawks titles? The fans may have felt better, the city could celebrate, the owners could see their valuations go up, and regular city life would eventually go on. Manufacturing jobs were lost, white residents continued to flee for the suburbs, public schools and other local institutions suffered, politicians and leaders looked out for their own, and so on.
A championship may be for the fans but it is not really for the city.
This silent newsreel of the 1919 Black Sox World Series is a great find. A news story about the video suggests it went viral with over 320,000 views in its first week online. Is this enough views to go viral?
This is an ongoing issue for stories and reports regarding online behavior. When does something go from being an online object of interest to some people to being a trend? Reporters often find Facebook groups or a few blog posts and turn that into a trend. Perhaps this is better than interviewing a few people on the street – also still done – but there are plenty of online groups, tweets, and posts.
We need some sort of metric or guidelines for making such proclamations. Unfortunately, there is little agreement about this for websites: should we count page views, unique visitors, click-throughs or something else? Should we just count the number of Twitter followers even though they can be purchased? Other mediums have agreed-upon metrics like Nielsen ratings or book sales or digital downloads.
In the meantime, I would suggest 342,000 viewers is not quite going viral.
Seven years ago today, the lives of Steve Bartman and the Chicago Cubs became inextricably linked. It was a sad night, one I remember vividly – in a span of mere minutes, the Cubs went from World Series hopefuls to unlovable losers.
But beyond the emotions (which apparently are still running high), it is interesting to see how this has entered the collective memory of Cubs fans and other sports fans. The media is playing a role:
But fair or not, Bartman’s legacy remains intact, perpetuated by the national media. Fox Sports aired a promo for the 2010 NLCS that featured a freeze-frame shot of Bartman going for the ball. ESPN had scheduled Academy Award winning filmmaker Alex Gibney’s documentary on Bartman for their “30-30” series to coincide with the start of the World Series.
But the film, entitled “Catching Hell,” was recently pushed back from Oct. 26 to some time in 2011 at the request of Gibney. No air date has been scheduled, an ESPN spokesman said.
In the narrative of Cubs fandom, Bartman has become an interesting figure, an innocent fan who became a scapegoat for the futility of a popular franchise. Why exactly do Cubs fans need or want a scapegoat? Why is Cubs management (the Ricketts) still even talking about the curse and wanting a manager who understand all of this backstory?
The narrative of sports is almost more important than the events or outcomes themselves.One important event can lead to a long-standing narrative of triumph or defeat. Particularly during the long baseball season, fans are consistently engaged with historical moments and what-ifs. To be a true fan means one truly has the ability to know the narrative and to fully buy into it as a story worth telling and retelling. And narratives between teams can be similar (though never exactly the same – the pain of Cleveland vs. the pain of Chicago Cubs fan is interesting to think about): Gibney is a Red Sox fan who became interested in the Bartman story because he saw similarities with what happened to Bill Buckner.
Even this Chicago Tribune article becomes part of the ritual: we must reconsider what Bartman means.