Argument: elite colleges offer MOOCs because they can afford to

Here is an interesting argument about MOOCs, massive open online courses, that a hot topic of discussion these days: elite colleges can offer them because they accrue status and can afford the financial losses.

Millions of people were already taking online courses in 2011, when The New York Times noticed that thousands were taking a Stanford course online. The MOOC surge has been driven by the warm feelings associated with elite American colleges. Brand equity is obviously the principal admissions criterion for edX and Coursera, and for Udacity by implication, with its pedigree of Stanford origination and Silicon Valley cool.

Ideally, this will allow elite colleges to profit from and enhance their brands at once. Penn can’t ever be Coca-Cola. Its brand is tied to the noble purpose of higher learning. If it’s seen as a crass profit-taker, the whole thing falls apart. Many observers have asked where the “business plan” is for Harvard, MIT, and other institutions leading MOOCs. That misses the point.

Elite colleges are ultimately in the business of maximizing status, not revenue. Spending a lot of money on things that return a lot of status isn’t just feasible for these institutions—it’s their basic operating principle. It’s not hard to make money when you’re already wealthy—witness the performance of the Harvard Management Company over the past 20 years. The difficult maneuver is converting money into status of the rarefied sort that elite institutions crave.

MOOCs offer that opportunity. Elite colleges are willing to run them at a loss forever, because of the good will—and thus status—they create. Free online courses whose quality matches their institutional reputation (a tall order, to be sure, but MOOC providers have strong incentives to get there) could ultimately become as important to institutional status as the traditional markers of exclusivity and scholarly prestige.

In other words, MOOCs offered by elite colleges can reinforce existing status structures where these elite schools can continue to amass resources, financial, knowledge-wise, and social status and still claim they are helping the masses. On the other hand, can takers of MOOCs use them as real stepping stones to move up in society?

Are we closer to the end of the era of the car than the beginning?

One academic argues we are getting closer to the end of automobile era:

This prediction sounds bold primarily for the fact that most of us don’t think about technology – or the history of technology – in century-long increments: “We’re probably closer to the end of the automobility era than we are to its beginning,” says Maurie Cohen, an associate professor in the Department of Chemistry and Environmental Science at the New Jersey Institute of Technology. “If we’re 100 years into the automobile era, it seems pretty inconceivable that the car as we know it is going to be around for another 100 years.”

Cohen figures that we’re unlikely to maintain the deteriorating Interstate Highway System for the next century, or to perpetuate for generations to come the public policies and subsidies that have supported the car up until now. Sitting in the present, automobiles are so embedded in society that it’s hard to envision any future without them. But no technology – no matter how essential it seems in its own era – is ever permanent. Consider, just to borrow some examples from transportation history, the sailboat, the steamship, the canal system, the carriage, and the streetcar…

“The replacement of the car is probably out there,” Cohen adds. “We just don’t fully recognize it yet.”

In fact, he predicts, it will probably come from China, which would make for an ironic comeuppance by history. The car was largely developed in America to fit the American landscape, with our wide-open spaces and brand-new communities. And then the car was awkwardly grafted onto other places, like dense, old European cities and developing countries. If the car’s replacement comes out of China, it will be designed to fit the particular needs and conditions of China, and then it will spread from there. The result probably won’t work as well in the U.S., Cohen says, in the same way that the car never worked as well in Florence as it did in Detroit.

In our modern world, 100 years is a long time for a technology to hold on. While I imagine there is some technology that would be better than cars, it is harder to imagine the complete overhaul that would have to take place to replace the car. What happens to all of the roads and asphalt? What happens to the garage which has become a more prominent feature of houses? What happens to cities that based their planning around the most efficient pathways for cars? What about the oil industry and auto makers?

Cohen also notes that change could come from China. What if end up in a world where certain countries use a replacement technology for cars because of its efficiency, their larger populations, etc. while wealthier countries like the United States retain their use of the automobile?

Of course, Cohen is correct to note that it is hard to see the future from the present. This may seem like a very silly discussion looking back several decades from now…

Studies suggest texting in class is related to lower grades, GPA

Several studies in recent years have examined the link between students texting and using Facebook in in class and their grades. The Chicago Tribune summarizes the studies:

In the past five years researchers have published the results of five surveys and experiments that link texting and Facebooking with lower academic performance. In 2011, researchers at California State University reported that students who received or sent a high number of text messages during a video recorded lecture scored worse on a quiz than those who received or sent few or no text messages.

In a 2012 study, a researcher at Lock Haven University in Pennsylvania surveyed 1,800 students about how often they Facebook, instant message, email, text, search online and talk on the phone in class. Among the results: 69 percent of students reported they had texted in class, and students who texted or used Facebook more frequently in class had lower overall semester GPAs. The author of that study, Reynol Junco, also co-wrote a study that linked texting and Facebooking during study time with lower GPAs…

“That I can be definitive about: That’s not working. If you’re going to search (online) during class, I don’t have any data telling you to stop. If you’re going to email during class, I don’t have any data to tell you to stop. But do not text or Facebook during class. Do not text or Facebook while you’re studying for your classes, because that’s another area where this is definitely a negative.”…

Junco’s evidence against texting and Facebooking is correlational, meaning that his studies show that students who Facebook or text more in class or while studying do worse academically, but not that the texting or Facebooking itself is causing the problem. It’s possible that, say, an easily distractible student is texting a lot and doing poorly in class, with the underlying cause of poor performance being the distractibility, not the texting. But Junco points to two other college studies in which researchers, not students, largely determined which students would do the most media multitasking in class.

In both the studies — the California State study and one published in 2012 in the journal Computers and Education — a form of media multitasking (texting or Facebooking) was linked to lower student performance.

It would be interesting to pair data like this with student’s perceptions of whether they are doing better or worse in a class because they are texting, browsing, or not. It would be one thing if students knew that texting was distracting and did it anyway and yet another thing if they were so used to texting that they were unaware of its possible effects.

Let’s say future studies more clearly establish a causal link. Would colleges then move to banning cell phone use or Facebooking in class? Or is this one of those areas that would generate a lot of negative feedback from students who would want the freedom to do more of what they want in class?

Zipcar finds more Millennials would rather give up cars rather than cell phones, computers

A recent Zipcar survey asked this question: “In your daily routine, losing which piece of technology would have the greatest negative impact on you?” Here are the results with the possible answers of TV, mobile phone, computer, or car.

 

 

 

 

 

 

 

 

There are some clear differences by generation: cars become more highly regarded as age increases. TV is not rated that highly in this group of technology across all groups though it is clear these days that TV doesn’t really operate primarily through a big screen on top of a piece of furniture. And by quite a bit, mobile phones are most valuable to Millennials compared to the other technologies.

Now what exactly this means for what Millennials will do in the future is unclear. Would they chose a smartphone over a car when they need a better job and it is only accessible by car? Will they really change where they live over their lifetime because they value cars less?

It would be nice to have more information about Zipcar’s web survey. Is it a representative sample? If they don’t say anything about it, it makes me nervous…

Algorithms can predict additional traits about you from what you revealed on Facebook

The Financial Times highlights a new study that shows researchers have algorithms with good predictive power for traits you haven’t revelaed on Facebook.

Is YouTube a future “hub for national discourse”?

Online video has the potential to be social video:

Hurley’s launch comes as his prior startup YouTube itself becomes more collaborative under owner Google. YouTube this past fall opened a 41,000-square foot studio in a former Los Angeles aircraft hangar, where amateur video producers can work with one another and use professional-grade equipment. YouTube is also working to make its comment section more socially sophisticated, with more real names and higher-quality feedback.

Design software company Autodesk, meanwhile, placed a $60 million bet on social video last summer when it acquired mobile video startup Socialcam. And Amazon has roughly 45 projects in the pipeline at Amazon Studios, its 2-year-old effort at crowdsourced interactive filmmaking.

That’s not to say that every rising online video brand has bet on social. Netflix and Hulu, for example, have both invested heavily in polished, Hollywood-style content and offer only a minimal set of social features. Viddy, a Los Angeles-area startup, has struggled in its efforts to fuse content from mass media stars like Justin Bieber with social platforms like Facebook.

But with each passing year YouTube looks like a more crucial hub for national discourse — seedbed for potent political appeals, the hinge of effective Kickstarter fundraising campaigns, and fodder for much of the sharing that goes on within networks like Facebook and BuzzFeed. And there’s both poetry and logic in the notion that Hurley, having helped democratize television with YouTube, is now trying to turn the medium into a truly two-way affair.

This is a big claim: YouTube as a “crucial hub for national discourse”? Videos do indeed become part of conversations today and there is potential here to make money but I question how often these videos lead to social or political action. What happened to Kony 2012? How about that recent video about wealth inequality in the United States? How many good conversations are had in comment sections of YouTube videos? In other words, I think there is a long way to go here.

Social network of email between countries shows homophily between culturally similar nations

A new study of email traffic between countries finds some patterns:

The Internet was supposed to let us bridge continents and cultures like never before. But after analyzing more than 10 million e-mails from Yahoo! mail, a team of computer researchers noticed an interesting phenomenon: E-mails tend to flow much more frequently between countries with certain economic and cultural similarities.

Among the factors that matter are GDP, trade, language, non-Commonwealth colonial relations, and a couple of academic-sounding cultural metrics, like power-distance, individualism, masculinity and uncertainty…

To this point, of course, the study amounts to little more than very interesting trivia. The real conclusion comes toward the end, when the researchers posit it as possible evidence for Samuel Huntington’s controversial “Clash of Civilizations” theory. From the paper:

In this respect we cautiously assign a level of validity to Huntington’s contentions, with a few caveats. The ?rst issue was already mentioned – overlap between civilizations and other factors contributing to countries’ level of association. Huntington’s thesis is clearly re?ected in the graph presented in Figure 3, but some of these civilizational clusters are found to be explained by other factors in Table 5. The second limitation concerns the fact that we investigated a communication network. There is no necessary “clash” between countries that do not communicate, and Huntington’s thesis was concerned primarily with ethnic con?ict.

Interesting what can be done with data from more than 10 million emails.

I wonder if it is even worth doing this analysis at the country level. Isn’t this too broad? Aren’t there likely to be important patterns within and across countries that are obscured by this broader lens?

Another possible issue: is Yahoo mail a representative sample of emails or does it provide a particular slice of of email traffic? I would assume it involves more personal email as opposed to business activity.

Pew reminds us that Twitter users are not representative of the US population

In looking at this story, I was led to a recent Pew study that compared the political leanings of Twitter to the political opinions of the general US population. One takeaway: the two populations are not the same.

The lack of consistent correspondence between Twitter reaction and public opinion is partly a reflection of the fact that those who get news on Twitter – and particularly those who tweet news – are very different demographically from the public.

The overall reach of Twitter is modest. In the Pew Research Center’s 2012 biennial news consumption survey, just 13% of adults said they ever use Twitter or read Twitter messages; only 3% said they regularly or sometimes tweet or retweet news or news headlines on Twitter.

Twitter users are not representative of the public. Most notably, Twitter users are considerably younger than the general public and more likely to be Democrats or lean toward the Democratic Party. In the 2012 news consumption survey, half (50%) of adults who said they posted news on Twitter were younger than 30, compared with 23% of all adults. And 57% of those who posted news on Twitter were either Democrats or leaned Democratic, compared with 46% of the general public. (Another recent Pew Research Center survey provides even more detail on who uses Twitter and other social media.)

In another respect, the Twitter audience also is broader than the sample of a traditional national survey. People under the age of 18 can participate in Twitter conversations, while national surveys are limited to adults 18 and older. Similarly, Twitter conversations also may include those living outside the United States.

Perhaps most important, the Twitter users who choose to share their views on events vary with the topics in the news. Those who tweeted about the California same-sex marriage ruling were likely not the same group as those who tweeted about Obama’s inaugural or Romney’s selection of Paul Ryan.

This leads to me to three thoughts:

1. What does this mean for the archiving of Twitter being undertaken by the Library of Congress? While it is still an interesting data source, Twitter provides a very small slice of U.S. opinion.

2. This is emblematic of larger issues with relying on new technologies to do research: who uses newer technologies is not the same as the U.S. population. This can be corrected for, as a recent article titled “A More Perfect Poll” suggests, and technologies can eventually filter throughout the whole U.S. population. In the meantime, researchers need to be careful about what they conclude.

3. So…what do we do about a comparison of a non-representative sample to a population? Pew seems to admit this:

While this provides an interesting look into how communities of interest respond to different circumstances, it does not reliably correlate with the overall reaction of adults nationwide.

This is an odd way to conclude a statistical report.

British grandparents believe their grandkids would rather get advice from Google

British grandparents thinks Google has replaced them as sources for advice:

Almost nine out of every 10 UK grandparents claimed their grandchildren failed to ask them for advice for simple tasks, instead turning to online channels such as Google, YouTube and Wikipedia for information.

Answers on how to boil an egg, iron a shirt and even details on their own family history are now easily found by younger generations glued to their smartphones, tablet computers or laptops, according to research commissioned by cleaning products firm Dr Beckmann.

“Grandparents believe they are being sidelined by Google, YouTube, Wikipedia and the huge resource of advice available on the internet,” spokeswoman Susan Fermor said in a statement…

The survey of 1,500 grandparents also found that children chose to research what life was like for their elderly relatives in their youth rather than asking the grandparents themselves, with just 33 percent of grandparents having been asked: ‘What was it like when you were young?’.

Almost two-thirds of grandparents felt their traditional roles were becoming less and less important in modern family life, with 96 percent claiming that they asked far more questions of their own grandparents when they were young.

I’m not sure how valid this survey is but assuming the results are good, I think the key is in the last paragraph of the story. It is isn’t necessarily the Internet or Google or another website that is causing trouble. These new technologies are part of a larger society that grandparents believe doesn’t have much room for them. On one hand, this may be a common complaint of grandparents: people in the newer generations aren’t paying enough attention to them. This could be backed up by 96% saying they were more likely to question their grandparents. On the other hand, perhaps this is evidence of significant shift away from learning from one’s elders and turning to digitized information sources. Why go through the trouble of asking a human being when you can just watch a YouTube video or type a sentence into Google? Either way, grandparents still have these perceptions.

Social network analysis: “The Friendster Autopsy”

A group of researchers has provided an autopsy of Friendster:

Friendster was once the hottest thing in social networking. Google wanted to buy it for $30 million back in 2003, but — burdened by technical glitches and a more nimble competitor in Facebook — it was pretty much dead in the U.S. by 2006. That said, it trudged along for a few more years, helped by a relatively strong following in southeast Asia. Then, around 2009, a site redesign crushed it…

What they found was that by 2009, Friendster still had tens of millions of users, but the bonds linking the network weren’t particularly strong. Many of the users weren’t connected to a lot of other members, and the people they had befriended came with just a handful of their own connections. So they ended up being so loosely affiliated with the network, that the burden of dealing with a new user interface just wasn’t worth it.

“First the users in the outer cores start to leave, lowering the benefits of inner cores, cascading through the network towards the core users, and thus unraveling,” Garcia told us during an online chat…

The researchers describe heart of successful networks in terms of what that they call K-cores. These are subset of users who not only have a lot of friends, but they have “resilience and social influence,” Garcia says. As these K-cores disintegrated, the whole Friendster thing fell apart.

This sounds like a classic social network analysis: are there enough strong bonds in a large network to keep it together? As they note, it is not just about the number of users involved but rather the relationships and interactions between key groups that have an outsized influence on the entire network.

I suspect Facebook (and other social network people) has some idea about this idea already. What I would want to hear about is how then Facebook helps keep these “k-cores” or hubs or key nodes together. Are the algorithms for news feeds geared toward these people or groups? How are things tweaked to help these k-cores grow and continue to have an outsized influence?