A recent Zipcar survey asked this question: “In your daily routine, losing which piece of technology would have the greatest negative impact on you?” Here are the results with the possible answers of TV, mobile phone, computer, or car.
There are some clear differences by generation: cars become more highly regarded as age increases. TV is not rated that highly in this group of technology across all groups though it is clear these days that TV doesn’t really operate primarily through a big screen on top of a piece of furniture. And by quite a bit, mobile phones are most valuable to Millennials compared to the other technologies.
Now what exactly this means for what Millennials will do in the future is unclear. Would they chose a smartphone over a car when they need a better job and it is only accessible by car? Will they really change where they live over their lifetime because they value cars less?
It would be nice to have more information about Zipcar’s web survey. Is it a representative sample? If they don’t say anything about it, it makes me nervous…