Back to the SUV and McMansion comparisons

With a stronger economy, it may be time now again to link McMansions and SUVs. Here is one review of “gargantuan SUVs” or “extra-large luxury SUVs”:

But when you drive one like the new 2018 Lincoln Navigator (starting at $73,250), you start to understand why these whales of the highway are a rare yet growing subgenome of the SUV originally created in the heady days of the late ’90s. (Sales were up 5 percent in 2017.) They have become less McMansion, less family trucksters gussied up in questionable leather and wood veneers, and more bespoke luxury condo—the mobile living room for sophisticates with a growing brood that they always tried to be.

Space is a luxury, sure. But the stretch-your-legs-out room and cushy rear-seat experience that would normally require a first-class Emirates ticket? That’s a rare kind of decadence on the road that the Navigator handles with surprising grace. The interior is a treat for grown-ups (copious soundproofing, massage seats) and their kids (it can take up to ten WiFi connections).

Three quick thoughts:

  1. There is still an emphasis on space in these comparisons. SUVs and McMansions both provide significant amounts of room compared to the typical vehicle or home.
  2. Both are luxury goods that are a step up from the normal experience. Yet, the line that these newer SUVs are less McMansion and more luxury condo suggests their opulence is more acceptable. Indeed, it is okay to spend a lot of money for a flashy urban condo while the suburban McMansion is still looked down upon.
  3. Are we sure that the SUV and McMansion are the mass consumer goods that mark this era (roughly late 1990s to now) of American life? To critics, they represent wasted resources as well as American conspicuous consumption. The cell phone becomes popular over this time period but not until the smartphone of the late 2000s does it reach its peak.

I will keep looking for the comparisons of SUVs and McMansions. At the least, they suggest the economy is back to the point where more Americans are making or considering these purchases.

Patterns across the ten metro areas with the most big homes

While the article I discussed yesterday did not provide a helpful definition of a McMansion, it did provide five trends regarding which metropolitan areas had the largest homes:

Supersize trend No. 1: Outdoorsy types need plenty of space

Supersize trend No. 2: Seeking space in the suburbs

Supersize trend No. 3: Southern cities are churning out jobs and big homes

Supersize trend No. 4: Big homes are all that’s left in tight Midwestern markets

Supersize trend No. 5: Tech hubs + deep pocked buyers = more McMansions available

And, like the McMansion definition, another important caveat:

And if it wasn’t for the fact that we limited our ranking to one housing market per state, Colorado and Utah would’ve had all five top metros.

And a third caveat: this is based on only homes that are on the market.

Even with these significant limitations, I wonder if an analysis could reveal some underlying patterns behind these noteworthy metropolitan areas:

  1. They have a growing population and thus a growing stock of larger, new homes, particularly in suburbs.
  2. They have relatively low housing prices paired with enough higher income jobs. (Seattle and Portland are the ones that stick out here but perhaps this is relative: those same buyers could find higher prices in the Bay Area, LA, Vancouver, etc.)
  3. These places have looser zoning restrictions on the whole that allows for more and/or quick construction. (I imagine there is some variation in these top 10 places. Portland and Bridgeport, for example, likely have some tight restrictions compared to an Indianopolis or Provo.)

This could be worth pursuing though the data needs to provide a more complete picture of the housing stock.

List of cities with the most McMansions does not actually look at McMansions

Realtor.com asks an intriguing question involving McMansions – “So which are America’s housing markets with the biggest cribs, and why?” – but then does not follow through because of a limited definition of which homes count as McMansions:

We sifted through realtor.com listings to figure out which of the 150 largest metros had the highest percentage of homes on the market that are 3,000 square feet and above. (The average square footage of a new single family home is 2,627, according to the National Association of Home Builders’ analysis of U.S. Census Bureau data.) Sure, this includes some tasteful, large homes and legit mansions. But it was impossible to separate those from the McMansions—it’s rare to see the word “tacky” in a home listing.

There are plenty of big homes in the United States – the median square footage of a new home is over 2,400 square feet – but not all big homes are McMansions. The article provides a different definition for McMansions than the one they actually use with the data:

The imposing, ostentatious structures looming over surprisingly wee plots of land. The crazily mismatched architectural styles. The hipped roofs, gabled roofs, and pyramidal roofs—all on the same house! The bank columns. The front yard Romanesque fountains. The puzzling profusion of window sizes and types. The gigantic, two-story front doors.

I can understand how the real estate listings do not easily allow for the easy categorization of homes as McMansions. Few, if any, homeowners and realtors want to advertise their homes using such a pejorative term. Yet, if you are going to use a headline involving McMansions and then talk about the poor architecture of McMansions, then your measure should take these features into account.

How might this be done? A few ideas:

  1. Take random samples within each metropolitan area and look for specific features.
  2. Do a survey of realtors, architects, and others who might be able to identify McMansions to get their sense of how many McMansions are in particular areas.
  3. Train a computer program to scan thousands of images of homes for sale and determine whether the homes are McMansions or not. (The coding scheme would be very similar to the one used in #1.)

These approaches are not necessarily easy but would be essential for actually getting at which AMerican cities have teh most McMansions.

For a more complete definition of a McMansion – including but also beyond their size and architecture, see my summary here.

Locating a supersized home for the young and wealthy

A recent report from Luxury Portfolio International suggests some young wealthy Americans want giant houses:

About 40% of wealthy younger buyers — those aged 25 to 49 — told real estate broker Luxury Portfolio International they hope to own a house larger than 10,000 square feet, long considered the upper range for McMansions, in a survey published this week. Nearly a quarter — 23% — said they want a home 20,000 square feet or larger.

If you didn’t think people bought houses that big, you’re kind of right. The average U.S. home size was about 2,400 square feet in 2016, according to government data. The survey’s respondents, who were an average of 37 years old with assets of $1 million or more, want a house about eight times that size.

Need help picturing that? Think four times the size of Kendall Jenner’s $8.55 million Los Angeles spread or about the size of Taylor Swift’s Rhode Island estate and DJ Khaled’s Florida mansion — combined.

And the size of their desired home differs quite a bit from what older Americans with wealth want:

ElbowRoomBloombergGraphic

As the first article above notes, these are not just large homes: they are supersized homes. Beyond following some celebrity model or some cultural image of what constitutes a significant home, I wonder if this is also affected by where these different generations want to live. To have such a large home, an owner probably needs a sizable property in a more suburban setting. In contrast, those 50+ and wealthy may prefer smaller places but in urban centers. Those city homes or condos or penthouses may not be much cheaper or any cheaper but they certainly are connected to a different kind of life compared to the suburban estate.

Aaron Hernandez’s fall from grace includes owning a McMansion

Author James Patterson discusses why is he is writing about Aaron Hernandez:

You’ve said that Aaron Hernandez’s fall from grace is the story of our times, even bigger than O.J. What is it about this case that you think fascinates people?

“Well, part of it is just that fall from grace. It’s just amazing, and when we did the 48 Hours piece, which was on Saturday, I became even more aware of it: Striking looking guy, Hollywood smile and dimples, $40 million contract, McMansion, opportunity or promise to be one of the best professional football players ever. Beautiful fiancee, they’d been together since high school. Baby girl. And for it all to go up in a puff of smoke is amazing.

I’m intrigued to see the mention of a McMansion in here. Hernandez had multiple other markers of success including winning on the football field, having a large salary, and looks. But, it was still important to have a certain kind of suburban house. This home outside of Boston certainly had some McMansion features:

The 5,647-square-foot residence includes five bedrooms, six bathrooms, a wet bar, a hot tub, a sauna, a finished basement, a theater room and an in-ground pool.

The location was also apparently popular with Patriots players:

It’s a great neighborhood, which certainly has some of North Attleboro’s most expensive homes,” says Boston-area real estate agent and writer David Bates.

“A review of North Attleboro public records reveals that Patriots have been the buyers of six of the 12 million-dollar, single-family sales in that market,” Bates adds.

In contrast, imagine the well-paid sports star who buys an urban home or condo to be near nightlife and work. What pushes a good number of players to McMansions in the suburbs? Here are a few possible reasons:

  1. Suburban homes offer more privacy away from fans and media.
  2. Americans in general like suburban homes so perhaps sports stars are just like other Americans.
  3. It may matter if the athlete has a family and kids as suburbs are widely viewed as offering a better setting for raising kids.

This also reminds me of an earlier post comparing the large homes of Tom Brady and Matt Ryan. Even for the football elite, having an expensive suburban home is important.

Don’t forget that American residents can collectively help decide what houses mean for Americans

Kate Wagner of McMansion Hell ends a commentary piece several months ago by arguing Americans need to redefine the meaning of the home:

We need a cultural re-examination of what a home should do for us. Are we building our homes to cater to the communal needs of a family or to accommodate items or signifiers that will impress others? Will a home inspire its inhabitants to spend time with one another or isolate themselves in myriad rooms? Are we building a home to live in, or are we preoccupied with the idea of selling it even before the first brick is laid? Do we want to remodel or redecorate, or do we feel we have to because we’re constantly flooded with content that makes us feel inadequate if we don’t?

It’s time we as space-inhabiters break this unsustainable, unnecessary, and wasteful cultural cycle of consumption and reclaim our homes as our proverbial rocks, the spaces that make us feel safe and content. Who gave industry-funded media like HGTV or Houzz the right to dictate the proper and best ways to inhabit our spaces, to ridicule or diagnose as wrong those of us who lack the desire or the means to constantly consume in precisely way they want us to? A home isn’t an investment vehicle where cash goes in and more cash comes out, or the “After” segment of a television show. A home is, above all, an intimate, personal place; a haven where our intricate lives as human beings unfold. Grey paint be damned.

This names several actors who are defining what Americans want in homes. This includes:

-Media like HGTV.

-The housing industry.

Both certainly have power and influence. The housing industry through the National Association of Home Builders has a powerful lobbying presence. Just see their actions in the latest debates over the mortgage interest deduction. For decades, various media outlets have pushed the image of single-family homes filled with consumer goods; they needs advertisers after all. HGTV has a limited audience but their viewers may be the same upper-middle class Americans that feel like they are not doing well and are very vocal about this.

But these are not the only actors influencing what Americans think of homes. This list should also include:

-The government.

-American residents.

Histories of how the American suburbs developed in addition to overviews of federal housing policy (see this recent example) suggest that federal government in the last century or so is set up to help people obtain homes in the suburbs.

Often missing in these analyses is the role of American residents themselves. What kinds of homes do they truly want? More Marxist analyses suggest Americans have been duped or led into wanting large homes in a capitalist system. Thus, we should help Americans find homes that truly fit their needs rather than mindlessly giving in to what the housing industry and government want them to have. (Wagner’s paragraphs above sound very similar to Sarah Susanka arguments in The Not-So-Big House.) “Re-claim our homes” could involve fighting back against the capitalist system that insists our homes are true markers of who we are (and distracts us from the real issues at hand). In contrast, historian Jon Teaford suggests these sorts of homes are what Americans do truly want because they highly value freedom and individualism. Others like Joel Kotkin have made similar arguments: Americans keep moving to the suburbs because they like them, not because they are forced into them or are not smart enough to fight the system.

Regardless of where these ideas about homes came from (and it includes a mix of institutions as well as ideologies), American residents still have the ability to reject the typical narratives about single-family homes. They do often have options available to them. What kind of home they chose is a very consequential decision. And, perhaps even better, this does not have to be an individual effort or solely about personal empowerment: Americans could collectively vote for candidates and parties that would have a different image of housing. But, oddly enough, housing rarely comes up in national politics and local politics seems full of zoning and housing disputes but few large-scale efforts to provide alternatives. If Americans want housing options to change, they do not have to just turn off HGTV; at both the federal and local level, they should vote accordingly and/or insist that political candidates talk about these issues.

Ideologies and behaviors regarding housing do not just happen: they develop over time and involve a multitude of actors. To have a new vision of housing in America will likely take decades of sustained effort within multiple structures and institutions. These are not new issues; those opposed to McMansions today are related to those opposed to the mass suburbs of the 1950s and to the social reformers of the early decades of the 1900s who promoted public housing. The efforts can be top-down – changes need to be made at the highest levels – but could be more effective if they start at the bottom – with average voters – who demand change of businesses and governments.

Is the $11k playhouse for children a mansion or a McMansion?

The title of this expensive children’s playhouse – $11,160 on Amazon – is the “Grand Mansion Portico Playhouse.” Although it is sized for children, is it more of a mansion or McMansion?

On the mansion side:

-Lots of space compared to the typical playhouse.

-Expensive. How many people can afford such a playhouse for their kids?

-The architectural features are symmetrical and not excessively garish.

On the McMansion side:

-The architectural features are only on the front and are likely meant to impress those looking only at the front of the house. (There is nothing on the sides and an adult-sized French door in the back.)

-Two story foyer in the front. (It appears the interior is open two stories throughout the house.)

-An unfinished interior. Not even drywall. This echoes the stories of homeowners putting all the money into a big home and not being able to furnish it.

Summary:

In the end, I would vote this playhouse a mansion because of its price and size. If there was a $500-$1,000 playhouse on the market, that might count as the McMansion of the children’s playhouse world.

Side note: it would be interesting to see the reaction of children if they were presented with this fully constructed abode on Christmas morning.

The case of Graceland: McMansion or not?

The term McMansion can sometimes be applied retroactively to eras where the moniker did not exist. For example, a description of Graceland in Memphis uses the term:

Graceland and the nearby newly opened tourist centre – clumsily titled Elvis Presley’s Memphis at Graceland – gets fans close to the King, but don’t dare touch anything. In bricks and mortar, the Georgian-inspired mansion is not really that big. These days, it’s more McMansion in scale than, well, a proper mansion.

According to Wikipedia, Graceland is over 17,000 square feet. The original part of the home was built in 1939 and only later did development encompass the large property (still over 13 acres).

This is still a very big house, even by today’s terms. I tend to apply the term McMansion when the size of the home is roughly between 3,000 and 10,000 square feet. Even then, homes of this size may not meet other traits of McMansions such as being too big for their lot (not a problem with Graceland), architecturally garish or poor quality (not a problem with Graceland), and associated with sprawl and luxury (maybe a bit applicable here). Perhaps Graceland might be McMansion in an interior related to pop culture and kitsch – but that is more likely a function of the home once belonging to a music superstar than it being a typical suburban McMansion.

Today, Graceland is still a mansion. Is it really that different than the large homes of entertainment stars and celebrities today?

The Milwaukee Journal-Sentinel takes a shot at defining a McMansion

Spurred by complaints regarding McMansions in a white and wealthy Milwaukee suburb, the Milwaukee Journal-Sentinel explains the concept:

Neighbors say the newer homes, which boast about 5,000 square feet, dwarf the other homes on the street, which have an average size of 2,000 square feet.

Merriam-Webster definies McMansion as “a very large house built in usually a suburban neighborhood or development; especially one regarded critically as oversized and ostentatious.”

The issue that the residents in the aforementioned Whitefish Bay neighborhood have is that overly large homes are being built on properties that once had a more modest home.

That dictionary definition has a lot packed into it and could conceivably cover a lot of homes. However, it seems the residents of Whitefish Bay are most concerned about the relatively size of the new homes which are more than double the size of surrounding homes.

The article then asks whether three pictured homes from the Milwaukee area would qualify as McMansions. Based on the pictures provided, I would say no to all three though the first could be. Unfortunately, the pictures are too tight on the home – they do not give much indication of the relative size of the home, the full facade and roofline, how the home and lot fit together, and the neighborhood in which the home is situated.

Linking environmental degradation and McMansions

A recent op-ed discussing how to respond to the extinction of species suggested building McMansions is not the way to go:

The solution is simple: moderation. While we should feel no remorse about altering our environment, there is no need to clear-cut forests for McMansions on 15-acre plots of crabgrass-blanketed land. We should save whatever species and habitats can be easily rescued (once-endangered creatures such as bald eagles and peregrine falcons now flourish), refrain from polluting waterways, limit consumption of fossil fuels and rely more on low-impact renewable-energy sources.

This is an interesting perspective of McMansions: they all include clearing broad swaths of land for giant houses and large lawns. If they all had 15 acres, these would be some pretty expensive McMansions. Indeed, I’m guessing these would be far out of the reach of the typical McMansion buyer (or builder) and this is territory for the true mansions.

At the same time, it hints at one of the key critiques of McMansions: they are an unnecessary use of resources. Because of their large size, they often require sizable plots of land to add the yard that is often required for American single-family home life. This does not even include how the resources to build the McMansion were procured. McMansion critics would often rather to build denser housing on smaller lots with more sustainable materials rather than carve out a large domain for one home in a large house.

Presumably, there is some middle ground between 15 acre McMansions and more acceptable McMansions. What if they did have much smaller lots? (This then often leads to complaints that they are too big for their lot.) What if they could be made with sustainable materials? What if they could be net-zero energy homes? What if they were built in denser areas where driving was not as necessary? (This can lead to concerns that they do not fit the character of denser neighborhoods.) There are some possibilities here that might render the McMansion more environmentally friendly.