Facebook runs 2010 voting experiment with over 61 million users

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Experiments don’t just take place in laboratories; they also happen on Facebook.

On November 2nd, 2010, more than 61 million adults visited Facebook’s website, and every single one of them unwittingly took part in a massive experiment. It was a randomised controlled trial, of the sort used to conclusively test the worth of new medicines. But rather than drugs or vaccines, this trial looked at the effectiveness of political messages, and the influence of our friends, in swaying our actions. And unlike most medical trials, this one had a sample size in the millions.

It was the day of the US congressional elections. The vast majority of the users aged 18 and over (98 percent of them) saw a “social message” at the top of their News Feed, encouraging them to vote. It gave them a link to local polling places, and clickable button that said “I voted”. They could see how many people had clicked the button on a counter, and which of their friends had done so through a set of randomly selected profile pictures.

But the remaining 2 percent saw something different, thanks to a team of scientists, led by James Fowler from the University of California, San Diego. Half of them saw the same box, wording, button and counter, but without the pictures of their friends—this was the “informational message” group. The other half saw nothing—they were the “no message” group.

By comparing the three groups, Fowler’s team showed that the messages mobilised people to express their desire to vote by clicking the button, and the social ones even spurred some to vote. These effects rippled through the network, affecting not just friends, but friends of friends. By linking the accounts to actual voting records, Fowler estimated that tens of thousands of votes eventually cast during the election were generated by this single Facebook message.

The effects appear to be small but could still be influential when multiplied through large social networks.

I suspect we’ll continue to see more and more of this in the future. Platforms like Facebook or Google or Amazon have access to millions of users and can run experiments that don’t change a user’s experience of the website much.

Time magazine cover: “One Nation on Welfare. Living Your Life on the Dole”

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This is an interesting cover story amidst the current election cycle and arguments about how much the government should be involved in day to day life: much of our current lives are already subsidized by the government.

Three things to note:

1. This story plays with what we mean by “welfare.” While there is a particular set of policies this typically refers to, the definition is expanded here.

2. While the two parties try to cast the other side as being on extreme, both parties want some government involvement. Democrats don’t want all of life run by the government just as Republicans don’t want no government involvement whatsoever. We’re talking about differences in degrees though this often gets cast as two different ideological poles.

3. I’m not sure Grunwald plays enough with the idea that while Americans may be okay with government funding certain things, they also tend to like local control over certain matters. In this sense, it is not just government vs. no government; it is “big government” in Washington versus “local government” represented by a local school board, park district, or municipality. The levels of government are important in this discussion as residents who pay taxes often want to feel like they still have some control over their tax dollars.

Old New York law says each community must have a historian

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Strange laws that are still on the books are occasionally rediscovered and make headlines. For example, here is an interesting 93 year old law from New York:

Back in 1919, the New York state legislature mandated that every “city, town, or village” must have an official historian. It’s a regulation that’s unique among the 50 states, and basically unenforceable. Towns are not required to pay these record-keepers, who are appointed by a town mayor or manager. Municipalities that fail to find a volunteer are sent a strongly worded letter, but little else can be done.

But this law could tell us a lot about American culture and our quest to preserve and understand our own history:

The phenomenon of local historians came of age in the early days of the Industrial age. As Americans began populating “the frontier,” they struggled to define themselves and their role in the places they called home. “In the late 19th century, you see a local history rush,” says James Grossman, Executive Director of the American Historical Association.

This fascination with ourselves was fueled by commercial firms that drafted early town histories, books that resemble the Who’s Who franchise of today. For a couple of dollars, anyone could contribute a piece about their own place in the history of their town, be it the story of their family, their house, or their autobiography.

It was around this time that city historians also became part-time urban boosters. “Cities began using history as an economic asset,” Grossman says. Many early historians were “people who had relationships with commercial interests, trying to promote city growth.”

A couple of reasons are given here: Americans wanted to understand themselves and there was money to be made in this business of local history. This second reason would fit right in with the growth machine model of urban growth: local boosters, leaders, and businesspeople promote development in order to make more money.

One might wonder how much this boosterism affects the actual reporting and interpretation of history. I suspect it influences things quite a bit. This doesn’t necessarily mean a local historian gets the facts wrong but it is more about how the story is told and what parts of local history are revealed. I have read a lot of local history for research projects and several features of local histories stood out across communities:

1. The local histories are often most interested in big and exciting facts and less about day to day life in the community or how these big changes occurred. We might call this the “peak view” of history – you only see the highest or noteworthy points.

2. Tied to the first observation, these histories tend to report only positives about the community. The histories leave out some of the most formative elements about a community if it doesn’t paint the community in a positive light. For example, I’ve uncovered information about racial prejudice in action in some suburban communities but based on the “official” histories, you would never know there was even any tension.

3. It is suggested later in the article that local historians need some training before they are set loose to collect and tell local history. From what I have seen, many local historians got the job because they wanted it, not because they necessarily had qualifications. This person might have had a particular interest in the community and so had done a lot of research or perhaps they knew a lot of people in the community. This has changed somewhat in recent decades with the rise of museums and degrees regarding operating museums as there are now often “official” keepers of a community’s history.

Lorton, Virginia illustrates the growing diversity across the US

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The Washington Post takes a closer look at Lorton, Virginia, recently named as one of the most diverse communities in the United States, and discusses how Lorton illustrates broader trends:

Non-whites no longer stick out in a crowd. Lorton is one of the most diverse places in the entire country, according to a new study of census data by two sociologists from Pennsylvania State University. The 19,000 residents are roughly a third white and a third black, and there are significant numbers of Asians, Hispanics and multiracial residents…

What’s happened in Lorton is typical of a demographic sea change that is transforming the Washington area and much of the country. Non-Hispanic whites are a minority in a growing number of metropolitan areas, including Washington. Predominantly white neighborhoods are a relic of the past. New developments that appeal to young families are among the most diverse, drawing Hispanics and Asians who, on average, are much younger than the whites.

Although metropolitan areas are the most diverse, small towns and the countryside are also attracting more minorities. The Penn State researchers found that whites are the predominant group in barely one-third of all places of 1,000 residents or more, compared with two-thirds in 1980.

“Racial and ethnic diversity is no longer a vicarious experience for Americans,” said Barrett A. Lee, one of the study’s authors. “It used to be something that was recognized and debated at the national level. But now even residents of small towns and rural areas are coming face to face with people of different races or ethnicity in their daily lives, not just on the evening news.”

This is part of everyday life in many communities across the United States.

Google Fiber and the racial divide in Kansas City

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As Google Fiber rolls out in Kansas City, they are running into an issue: the existing racial divides in the city.

With Google’s promise last year to wire homes, schools, libraries and other public institutions in this city with the nation’s fastest Internet connection, community leaders on the long forlorn, predominantly black east side were excited, seeing a potentially uplifting force. They anticipated new educational opportunities for their children and an incentive for developers to build in their communities.

But in July, Google announced a process in which only those areas where enough residents preregistered and paid a $10 deposit would get the service, Google Fiber. While nearly all of the affluent, mostly white neighborhoods here quickly got enough registrants, a broad swath of black communities lagged. The deadline to sign up was midnight Sunday…

For generations, Kansas City has been riven by racial segregation that can still be seen, with a majority of blacks in the urban core confined to neighborhoods in the east. Troost Avenue has long been considered the dividing line, the result of both overt and secretive efforts to keep blacks out of white schools and housing areas and of historical patterns of population growth and settlement, said Micah Kubic, with the nonprofit Greater Kansas City Local Initiatives Support Corporation…

During the sign-up, Google faced other practical problems. Many people did not have credit or debit cards, which were required to register, or e-mail addresses. And it failed to account for numerous vacant homes in some communities, so it lowered the number of registrants needed to qualify in those areas.

Many people in black neighborhoods had not heard about Google Fiber, and many who knew only had a vague understanding of it.

This is a reminder there is a “digital divide” between those who have Internet access as well as have knowledge about it and how to use it versus those who do not. As Google has found out, this project also involves public education about the value of having the Internet. It does read as though the company is making a strong effort to inform people about Google Fiber but it may take some time to get the information out.

Using social media to commemorate September 11th

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In recent decades, cultural sociologists have spent more time examining how people today create and experience newer memorials like the Vietnam Wall. But the nature of memorials changes quickly; here is a sociologist discussing how 9/11 is remembered on social media.

Brian Monahan, a sociology professor at Pennsylvania’s Marywood University, said social media helps Americans remember 9/11 in an anniversary year that is not a milestone 10th, 20th or 25th.

It also provides ways to remember events other than the structured process of scheduled memorials, said Monahan, who has studied coverage of 9/11. There was a proscribed way before of how to be solemn. The symbolism went through official channels.

“It was an informal process but it was structured,” he said.

Social media takes all the barriers away.

The conversation about 9/11 is also different now on Twitter and Facebook, especially after the killing of Osama bin Laden, Monahan said.

“There was only one way to talk about 9/11 and that was tragedy,’ Monahan said. “But now it’s about core American values.”

Maybe we are headed toward a world where physical memorials simply don’t matter as much. Existing and new memorials may still attract a lot of visitors and certain locations, such as government centers or big cities, might still be expected to commission and maintain memorials. For example, the 9/11 Memorial in New York City which I had a chance to see in July, may still be important because it is rooted in a certain space. Here is one picture from the site (with the to-be-completed museum in the background):

The collective memory may be rooted in the World Trade Center site but it is now more diffuse. Public commemoration can now be done from anywhere. The 9/11 site can be experienced through websites and Google Street View. Videos can be watched online. People can share their memories from that day and where they were when they heard the news. Now participants can more widely share their memories and opinions rather than just relying on the “big narrative” to which memorials often point.

Perhaps these social media expressions were in part foretold by these new memorials themselves which encourage reflection and having viewers read their own interpretation into display. The classic example is the Vietnam Wall in Washington, D.C. which was deliberately designed to move around controversial views of the war and allow people to reflect on the lives lost. See this classic 1991 piece in the American Journal of Sociology by Wagner-Pacifici and Schwartz titled “The Vietnam Veterans Memorial: Commemorating a Difficult Past.” Social media simply furthers this process but also possibly gives interpretations from individuals the potential to reach wider audiences.

Mapping the social network of American colleges by status

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The Chronicle of Higher Education has a fascinating story and interactive area that shows social networks among American universities and colleges:

Each year colleges submit “comparison groups” to the U.S. Department of Education to get feedback on how their institution stacks up in terms of finances, enrollment, and other measures tabulated in the Integrated Postsecondary Education Data System. The groups sometimes represent a college’s actual peers but more often reveal their aspirations.

The Chronicle analyzed the relationships of nearly 1,600 four-year colleges that make up those groups to map out the power players in higher education.

The typical college selected a comparison group of 16 colleges with a higher average SAT score and graduation rate than its own, lower acceptance rate, and larger endowment, budget, and enrollment.

The eight Ivy League colleges among them chose only 12 institutions outside their own number as peers—not surprisingly, often including the University of Chicago, the Massachusetts Institute of Technology, and Stanford University.

So it looks like colleges themselves act like high school students applying to college as laid out by sociologist Mitchell Stevens in Making a Class: they want to improve their own status by attaching themselves to a higher status institution.

It would take some time to figure this out based on entering different college names but here would be some intriguing queries that could be answered by the interactive graphic:

1. Which colleges are most aspirational?

2. Which college are the best judges of their own level, meaning that they select institutions that also select them?

3. What are the institutions that act as bridges, meaning they join together networks of different kinds of colleges or regions of colleges?

4. Are there any colleges that actually underestimate their own status by choosing institutions “below” them?

Pictures of American child laborers in 1911 taken by a sociologist

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Business Insider has a gallery of 1911 photos of child laborers taken by a sociologist:

Lewis Hine was an American sociologist and photographer whose work was instrumental in changing the child labor laws in the United States.

In 1908, Hine became the photographer for the National Child Labor Committee, and over the next decade, he documented child labor in American industry to aid the NCLC’s lobbying efforts to end the practice.

These photographs are a reminder that child labor was common not too long ago in American history. Indeed, the definition of childhood has changed quite a bit in the last century.

Here is some biographical information on Hine via Wikipedia who seems to be one of the early proponents of what we would call today public sociology and visual sociology:

Lewis Wickes Hine was born in Oshkosh, Wisconsin in 1874. After his father died in an accident, he began working and saved his money for a college education. Hine studied sociology at the University of Chicago, Columbia University and New York University. He became a teacher in New York City at the Ethical Culture School, where he encouraged his students to use photography as an educational medium.[2] The classes traveled to Ellis Island in New York Harbor, photographing the thousands of immigrants who arrived each day. Between 1904 and 1909, Hine took over 200 plates (photographs), and eventually came to the realization that documentary photography could be employed as a tool to effectuate social change and reform…

In 1906, Hine became the staff photographer of the Russell Sage Foundation. Here Hine photographed life in the steel-making districts and people of Pittsburgh, Pennsylvania, for the influential sociological study called the Pittsburgh Survey. In 1908, he became the photographer for the National Child Labor Committee (NCLC), leaving his teaching position. Over the next decade, Hine documented child labor in American industry to aid the NCLC’s lobbying efforts to end the practice.[5]

During and after World War I, he photographed American Red Cross relief work in Europe. In the 1920s and early 1930s, Hine made a series of “work portraits,” which emphasized the human contribution to modern industry. In 1930, Hine was commissioned to document the construction of The Empire State Building. Hine photographed the workers in precarious positions while they secured the iron and steel framework of the structure, taking many of the same risks the workers endured. In order to obtain the best vantage points, Hine was swung out in a specially designed basket 1,000 feet above Fifth Avenue…

The Library of Congress holds more than five thousand Hine photographs, including examples of his child labor and Red Cross photographs, his work portraits, and his WPA and TVA images. Other large institutional collections include nearly ten thousand of Hine’s photographs and negatives held at the George Eastman House and almost five thousand NCLC photographs at the Albin O. Kuhn Library & Gallery of the University of Maryland, Baltimore County.

Sounds like interesting work.

Claim: McMansions are part of what defines Austin, Texas

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This was interesting to see: a columnist argues Austin, Texas is partly defined by its McMansions.

Various quirks are used as examples of what makes Austin special: all those waiters who have Ph.D.s, the amazing number of restaurants on wheels, the traffic jams on Interstate 35 that can run for miles, the nose rings, the iPhone people texting each other from across the room, the McMansions, the California transplants, the allergies, the sneezing … name your favorite.

The doesn’t seem to fit the common story about Austin which has a reputation as a cool and up and coming city. It is home to SXSW, the creative class, the flagship campus of the University of Texas system, and a number of tech companies. So who let in the poorly designed, possibly Republican, neighborhood-destroying McMansions? (These are just some of the critiques leveled

Interestingly, Austin has had some public discussions about McMansions. For example, Austin passed a “McMansion ordinance” which I blogged about last year. Perhaps this has been driven by the influx of new (and wealthier?) residents who want to partake of Austin’s older neighborhoods but also want modern homes.

Argument: we could have skewed survey results because we ignore prisoners

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Several sociologists suggest American survey results may be off because they tend to ignore prisoners:

“We’re missing 1% of the population,” said Becky Pettit, a University of Washington sociologist and author of the book, “Invisible Men.” “People might say, ‘That’s not a big deal.’ “But it is for some groups, she writes — particularly young black men. And for young black men, especially those without a high-school diploma, official statistics paint a rosier picture than reality on factors such as employment and voter turnout.

“Because many surveys skip institutionalized populations, and because we incarcerate lots of people, especially young black men with low levels of education, certain statistics can look rosier than if we included” prisoners in surveys, said Jason Schnittker, a sociologist at the University of Pennsylvania. “Whether you regard the impact as ‘massive’ depends on your perspective. The problem of incarceration tends to get swept under the rug in lots of different ways, rendering the issue invisible.”

Further commentary in the article suggests sociologists and others, like the Census Bureau, are split on whether they think including prisoners in surveys is necessary.

Based on this discussion here, I wonder if there is another issue here: is getting slightly better survey results through picking up 1% of the population going to significantly affect results and policy decisions? If not, some would conclude it is not worth the effort. But, Petit argues some statistics could change a lot:

Among the generally accepted ideas about African-American young-male progress over the last three decades that Becky Pettit, a University of Washington sociologist, questions in her book “Invisible Men”: that the high-school dropout rate has dropped precipitously; that employment rates for young high-school dropouts have stopped falling; and that the voter-turnout rate has gone up.

For example, without adjusting for prisoners, the high-school completion gap between white and black men has fallen by more than 50% since 1980, says Prof. Pettit. After adjusting, she says, the gap has barely closed and has been constant since the late 1980s. “Given the data available, I’m very confident that if we include inmates” in more surveys, “the trends are quite different than we would otherwise have known,” she says…

For instance, commonly accepted numbers show that the turnout rate among black male high-school dropouts age 20 to 34 surged between 1980 and 2008, to the point where about one in three were voting in presidential races. Prof. Pettit says her research indicates that instead the rate was flat, at around one in five, even after the surge in interest in voting among many young black Americans with Barack Obama in the 2008 race.

It will be interesting to see how this plays out.