Middle class cuts spending on alcohol, clothes, eating out

In these troubled economic times, new data suggests the middle-class is cutting back spending in certain areas:

Households in the middle fifth of the population sliced their average annual spending to $41,150 in 2009, the Labor Department said Tuesday in its annual spending breakdown. That was down 3.1% from 2007 and 3.5% from 2008, the steepest one-year drop since records began in 1984. The drop came even as those households’ after-tax income remained relatively stable over the two years, at an average $45,199.

Middle-class households reined in spending mainly on discretionary items. On average, from 2007 to 2009, they cut spending 20.1% on alcoholic beverages, 15.2% on clothing, and 9.5% on restaurants and other food away from home. They also spent less on some groceries, cutting back on items such as fresh milk and cream, as well as seafood.

Some of the change in spending could reflect a shift to cheaper alternatives, such as picking McDonald’s over sushi.

So when middle-class families need to cut back on spending, this is where they limit their spending: alcohol, clothing, and eating out. Presumably, more positive economic climates lead to more spending in these areas.

This is interesting in that it provides some indication of what the middle class considers “luxury items.” These are not generally big-ticket things but having the ability to drink more alcohol, buy more clothing, and eat out more may be the height of middle-class enjoyment. To reach the middle class may mean that one is able to spend in these areas without worrying too much about the budget.

Cheerleaders fight skimpy uniforms

High school cheerleaders in Bridgeport, Connecticut are requesting uniforms that don’t bare their midriffs. The school district is now working to deal with the problem.

But why not have a larger discussion about whether there should even be cheerleaders? NBC Connecticut ties the midriff-baring to a recent study about college cheerleaders:

As noted by NBC Connecticut, the Bridgeport cheerleaders’ plea comes on the heels of a recent study of college cheerleaders, which found that college cheerleaders whose uniforms exposed midriffs faced a significantly higher risk of developing eating disorders.

How about a different comparison: do cheerleaders of any kind (midriff baring or otherwise) have higher rates of eating disorders? Even if midriffs are covered, I would assume appearance is still an important component for many cheerleaders – and whether appearance should be promoted in this way is debatable in itself.

The new American normal: pursuing an enriched social life rather than spending

Sociologist Amitai Etzoni argues that Americans have reached a point where from this point on they may choose to enhance their social lives rather than consume:

The Great Recession provides a golden opportunity to test Maslow’s prescription. As most everybody has read by now, we lived beyond our means for decades, and we borrowed about all we could from overseas and indebted our children. It’s payback time.

There is no way on earth Americans over the next decade will continue to experience the kind of increases in income, and hence standards of living, we have seen since World War II. The question is if they will respond in anger — or benefit, by dedicating themselves, once their basic needs are sated, to spending more time with each other, their children, in social activities and cultural pursuits.

Polls suggest that large numbers are ready.

As Etzioni notes at the end of this piece, the real test of these opinions will come once the economy recovers. If people have more income and disposable income, will they return to their consumerist ways?

But perhaps these attitudes will lead to something different: a society that no longer desires or tries to attain explosive growth periods. Perhaps the true non-consumerist society will be content with slow but consistent growth.

Defining an emergency in 9-1-1 calls

NBC Miami reports that Broward County receives all sorts of strange 9-1-1 calls. Many of them are not legitimate emergencies:

According to the Broward Sheriff’s Office call center, nearly half the 911 calls they receive are for things not quite a life or death situation – unless you consider a fast food order an emergency.

“My toilet’s overflowing, what do I do? That’s my personal favorite,” BSO Sheriff Al Lamberti said.

While it’s a stretch, a busted toilet at least could, conceivably, be considered an emergency. But there is no rationale for the number calls that sound something like this:

“I ordered chicken nuggets and they don’t have chicken nuggets,” one woman called 911 to report.

On one hand, this sounds quite silly. On the other hand, perhaps people really think these situations are emergencies. If this is the case, this may be a bigger issue: the idea of an emergency has become much more smaller in scope and individualized.

Transcribing a cultural milestone: the musical scores of Super Mario Brothers

A pianist has developed a website where he has the complete Super Mario Brothers (the original) score including fingerings. It sounds like he went through a rigorous process:

Karam used professional engraving software and transcribed every pitch and rhythm of the original 8-bit NES game, cross-checking his work with several of the best transcriptions available on the web. He then organized the score into a readable booklet and learned all of the pieces by playing them on the piano every day for several months.
This website is apparently set up to line up with the 25th anniversary of the release of the game.
But perhaps what is more interesting is how this music came to be part of American (and worldwide) culture. I’ve heard people play this music on the piano before and it is instantly recognizable. Some of this is due to the popularity of the game and the eventual Mario series which still is going strong today. At the same time, this game, perhaps more than any other, set off a video game revolution. This music is part of the collective memory for a whole generation.

Two strange examples of “rights”

As I was driving to work the other day, I had a thought about two “rights” that I had recently heard people defend. The first came in a radio discussion about sexist comments made regarding a female sports reporter from Mexico by New York Jets. In the defense of this female reporter, another female reporter said on the air that fans had a “right” to hear comments from players right after the game rather than having to wait for post-game comments in some media area.

The second example comes from the yearly discussions about whether burning leaves is appropriate and the “right” of an individual homeowner. As far as I understand, our community has decided that burning leaves can be done as long as certain guidelines are followed.

Thinking quickly about these two examples, they both strike me as quite American: the right to sports news and the right to remove leaves by burning. But perhaps using the language of “rights” in instances like these makes the conversation about real rights we value in America, typically considered the ones written in the Bill of Rights (and its subsequent amendments), more difficult.

Current-day Muslims and 19th century Catholics following same path in America?

A history professor at Northwestern College in Minnesota suggests the position of Muslims in America today may be similar to the position of Catholics in 19th century America.

Why add this line in interview about Netflix in Canada: “Americans are somewhat self-absorbed”

In an interview with The Hollywood Reporter, the Netflix CEO (and co-founder) discussed the company’s new foray into the Canadian market. Netflix prices in Canada will be one dollar cheaper: $7.99 vs. $8.99 in the United States. But the CEO added another line that seems superfluous to the discussion and may not be helpful to his company’s efforts in the American market:

THR: American services when they enter the Canadian market typically charge the locals more than they charge stateside. Why the discount for Canadians?

Hastings: We want to provide an incredible value for Canadians, and it’s the lowest price we have anywhere in the world for unlimited screenings. And anyone can try it for free for a month. It’s pretty addictive.

THR: Are you concerned that American Netflix subscribers will look north and ask for the same discount Canadians get at $7.99?

Hastings: How much has it been your experience that Americans follow what happens in the world? It’s something we’ll monitor, but Americans are somewhat self-absorbed.

I’m guessing more Americans will pay attention now to this than would have before. Whether he is right or wrong about Americans being self-absorbed, why potentially hurt a large market when he didn’t have to?

Making art out of sprawl

The Infrastructurist comments on a story about an artist who uses sprawl and suburbia as his subject. The Infrastructurist and the story commentator suggest these images are alienating and ultimately, tragic:

The suburbs are totally self-contained, labyrinthine, and generally terrifying. The Times describes them as “static, crystalline and inorganic. Indeed, some of these streets frame retirement communities: places to move to once you’ve already been what you’ve set out to be.” We couldn’t have said it better ourselves.

I don’t think one has to see these images as tragic. A couple of possible defenses of such images (and the one The Infrastructurist has on the story is a good one):

1. These can be seen as very ordered places. Not ordered in the sense of traditional city grid ordered but they still have a logic. The streets may be more winding but these communities seem to be centered around retail centers or parks. They may even have their own kind of beauty.

2. If one already thinks sprawl is bad, then viewing these overhead shots may just be throwing fuel on the fire. However, these images can be read as the American manifestation of particular social and cultural values: individualism and privacy as built in single-family homes and suburban streets for our cars. In America, the particular expression of these values may be best exhibited in suburbs. There are other ways suburbs/sprawl could be structured to still support those values – or perhaps these commentators would suggest these values themselves should just be done away with. But that is not a problem with these images; it is an underlying issue with sprawl and suburbs.

Masculinity throughout American history

Newsweek provides a photo overview of changing ideals of masculinity throughout American history. The gallery is based on the work of sociologist Michael Kimmel and his 2005 book Manhood in America: A Cultural History. According to the gallery, we are now in the era of “The New Macho (2000s-2010s)”:

Beta Males–younger guys who treat masculinity as a winking, ironic act–are probably the most noticeable variation on masculinity today, but this piece is about the future, a time when, weirdly, Brad Pitt looks a lot like the New Macho, at least from a parenting perspective. He and his wife (Angelina Jolie) are co-breadwinners, alternating movies while the other one parents the brood. Nannies help, of course, but earlier this year, when asked to explain how she balances work and family, Jolie credited Brad as “the word that makes it possible.”

It is interesting to trace how the ideal has changed over time and how it has been influenced by larger social forces.