Tag Archives: Apple

A sociologist on the iPhone at 5: “There has been no other device that has changed social and technological life in such a short time”

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The iPhone just turned five years old and a sociologist makes some big claims about the impact of the device:

“There has been no other device that has changed social and technological life in such a short time,” said Clifford Nass, a Stanford University sociologist and psychologist who studies how technology impacts society. “There has been nothing like it in the world.”

This is a bold claim. I assume this primarily about the time period: important technology today has the ability to make rapid changes. This is one of the defining features of today’s globalization: stuff happens and spreads quickly. The iPhone itself is influential but it quickly led to other changes and pushed Android and other phone makers as well. I can admit that the smartphone world has some advantages.

At the same time, I wonder if this claim is too much. Looking at the broad sweep of human history, how does the iPhone stack up? What about the printing press, the plow, the steam engine, and so on? These devices may not have had such a quick effect but these led or contributed to whole eras like the Renaissance, the Agricultural Revolution, and the Industrial Revolution. Will we look back in fifty or one hundred years and see the iPhone as a similar singular device or is it part of the computer-age process?

Should we care that Apple pays its retail store employees relatively little money?

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The New York Times has a long piece about what Apple pays its retail store workers. Here are some of the details:

About 30,000 of the 43,000 Apple employees in this country work in Apple Stores, as members of the service economy, and many of them earn about $25,000 a year. They work inside the world’s fastest growing industry, for the most valuable company, run by one of the country’s most richly compensated chief executives, Tim Cook. Last year, he received stock grants, which vest over a 10-year period, that at today’s share price would be worth more than $570 million.

And though Apple is unparalleled as a retailer, when it comes to its lowliest workers, the company is a reflection of the technology industry as a whole…

“In the service sector, companies provide a little bit of training and hope their employees leave after a few years,” says Arne L. Kalleberg, a professor of sociology at the University of North Carolina. “Especially now, given the number of college kids willing to work for low wages.”

By the standards of retailing, Apple offers above average pay — well above the minimum wage of $7.25 and better than the Gap, though slightly less than Lululemon, the yoga and athletic apparel chain, where sales staff earn about $12 an hour. The company also offers very good benefits for a retailer, including health care, 401(k) contributions and the chance to buy company stock, as well as Apple products, at a discount…

“It’s interesting to ask why we find it offensive that Wal-Mart pays a single mother $9 an hour, but we don’t find it offensive that Apple pays a young man $12 an hour,” Mr. Osterman said. “For each company, the logic is the same — there is a line of people eager to take the job. In effect, we’re saying that our value judgments depend on the circumstances of the employee, not just supply and demand of the labor market.”

I find two things very interesting from the quoted sections above:

1. This is a reminder that we now live in the era of the service economy. While Apple may generate tremendous profits and have a really high stock price, the majority of its jobs are low wage. This is what our economy looks like today: many jobs are relatively low-trust and low-paying and not everyone will have an opportunity to parlay it into a better, more fulfilling job. One could criticize Apple for such policies but they are hardly the only company doing this and it appears to be effective for generating profits.

2. The difference in perception between Apple and Walmart is indeed intriguing. One company has a better image than the other. Both rely on similar methods as they look for ways to make their products in a more cost effective way (though they aren’t exactly operating in the same price levels in the market – it will be some time before we see Apple computers sold at Walmart), have a number of jobs overseas (or at least their suppliers do), and are looking for ways to maximize their market share. It would be interesting to know if any of the recent reports about Apple employees in China (see this NYT story about Foxconn) has influenced people’s perceptions of Apple as well as altered their consumption habits.

This story got me thinking: what would happen if US Apple retail store workers decided to unionize and demanded better wages (perhaps even a living wage)? Apparently there is an effort underway to unionize the stores:

“People have definitely listed [pay] as a top issue,” said Moll, who started the Apple Retail Workers Union in an attempt to unionize U.S. store workers. “Because of our low wages we often can’t afford to buy the technology that we sell.”

Would Apple strongly fight these efforts and if so, how much negative attention would they receive?

Microsoft promo videos feature a preponderence of McMansions?

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In the middle of a “Xbox music preview,” Paul Thurrot makes an interesting observation about the homes shown in Microsoft promotional videos:

A promotional video then ensued. It was loud and peppy and featured the same overly-white, McMansion-living trendy families that always seem to exist in Microsoft’s promo videos since this is the only life that Microsoft employees in Redmond area understand. But it reveals a few interesting clues about how the Zune Music service will be changing and evolving as it becomes Xbox Music…

I don’t know how accurate this observation is as I don’t regularly watch tech industry promo videos. However, let’s assume it is true. Perhaps McMansion owners are more likely to purchase Microsoft products so Microsoft is simply portraying its target demographic. Perhaps Microsoft critics would love to tie Microsoft to McMansions and put together ideas that Microsoft simply mass produces products that don’t work well in the long run.

What are particular companies or perhaps products that would work well in advertisements with McMansions? A few ideas:

1. McDonald’s. An easy connection: mass production, supersizing, quantity over quality. Both have their enthusiastic detractors. Both seem to continue on anyhow (see this recent piece about a recent jump in sales of McMansions).

2. SUVs. These are commonly put together as symbols of excess and environmental waste. A Hummer would work well here. But what about a Honda CR-V or a Toyota Rav4?

3. Home Depot or any other big box home improvement store. Your mass produced McMansion is falling apart after five years or you need materials for a big brick fireplace on your 300 square foot patio? Save money and buy whatever you need here.

Contrast this with companies that might rather drop dead than be caught advertising with McMansions. Apple: not exactly the image they are trying to portray. Ikea tends to go with smaller spaces. Trendy companies as well as green products likely want to avoid being tied to McMansions.

Can Weber’s concept of charismatic authority predict a decline for Apple?

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One analyst suggests that Apple without Steve Jobs will decline because as sociologist Max Weber suggested, organizations change after their charismatic leader is gone:

Weber described three essential business categories: Legal/bureaucratic, traditional, and charismatic, with the latter companies typically helmed by individuals with the “gift of grace.”…
“Followers and disciples have absolute trust in the leader, fed by that leader’s access to nearly magical powers. Charismatic authority repudiates the past, and is in this sense a specifically revolutionary force.”

According to Colony, Apple chose a “proven and competent executive” – Tim Cook – to succeed Jobs. Nevertheless, the analyst believes the new CEO’s “legal/bureaucratic approach” will prove to be a mismatch for an organization that feeds off the gift of grace…

“Apple’s momentum will carry it for 24-48 months. But without the arrival of a new charismatic leader it will move from being a great company to being a good company, with a commensurate step down in revenue growth and product innovation,” the analyst predicted.

I guess we can wait and see if Weber’s ideas apply to this situation. Weber described this transition after the loss of a charismatic leader as a process of routinization where the group bureaucratizes this charisma.

A few things make this process more messy:

1. At one point, Steve Jobs didn’t have this “magic” either such as before he was inventing things or when he stepped down from Apple. This suggests that context matters: certain ideas are produced or take off based on a variety of other circumstances.

2. Judging by the recent stock price, investors don’t seem too worried about Apple’s future. At what point will they and other start publicly suggesting that the loss of Jobs is a really big hurdle to overcome? Is this an “acceptable” reason for a company to plateau?

3. Shouldn’t one measure of a good leader be the ability to empower others to take over and do well (or even better?) in the future when that leader is gone? If so, perhaps we should be asking whether Jobs was equipping others at Apple to succeed after him or not.

4. Is this an inevitable process for groups that lose a charismatic authority?

Exploited workers: why Apple and other companies will not move manufacturing jobs back to the US

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The New York Times has a long piece examining why Apple, even with the pleas of President Obama, will not likely move manufacturing jobs back to the United States. It sounds like it has a lot to do with what Apple can ask of workers in China. Here are a few examples:

Apple executives say that going overseas, at this point, is their only option. One former executive described how the company relied upon a Chinese factory to revamp iPhone manufacturing just weeks before the device was due on shelves. Apple had redesigned the iPhone’s screen at the last minute, forcing an assembly line overhaul. New screens began arriving at the plant near midnight.

A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day…

The facility has 230,000 employees, many working six days a week, often spending up to 12 hours a day at the plant. Over a quarter of Foxconn’s work force lives in company barracks and many workers earn less than $17 a day. When one Apple executive arrived during a shift change, his car was stuck in a river of employees streaming past. “The scale is unimaginable,” he said…

In mid-2007, after a month of experimentation, Apple’s engineers finally perfected a method for cutting strengthened glass so it could be used in the iPhone’s screen. The first truckloads of cut glass arrived at Foxconn City in the dead of night, according to the former Apple executive. That’s when managers woke thousands of workers, who crawled into their uniforms — white and black shirts for men, red for women — and quickly lined up to assemble, by hand, the phones. Within three months, Apple had sold one million iPhones. Since then, Foxconn has assembled over 200 million more.

This sounds ripe for a Marxist explanation: Apple has its products overseas because it can ask things of workers (possibly interpreted as “exploiting” these workers) that would be very difficult to ask of workers in the United States. American workers would not be happy about multiple things: non-predictable work hours, living in company dormitories, relatively low pay compared to wages in the first-world, consistent twelve hour days.

When I first read these descriptions, it immediately reminded of manufacturing in the United States in the late 1800s and early 1900s. This was a period marked by labor unrest, the rise of unions, and a change in a lot of laws about what companies could ask of employees. We’ve had company towns; think of Pullman on the south side of Chicago. We’ve had bad working conditions; think the Triangle Shirtwaist Factory fire. We’ve had low wages; now we have a minimum wage (that some would argue is still not enough and should be replaced by a living wage). With the protests of workers plus a growing prosperity, work conditions changed. Is China close to a similar period or does a different governmental approach and different culture make is less feasible? As Marx suggested, will the basics of capitalism help turn these workers against the system, pushing companies to look for workers in other countries?

The article hints at this but I think it could be put more clearly: there are not easy answers to this issue. If manufacturing jobs will not return to the US except in certain circumstances (see the recent battle over Boeing plants being located in right-to-work states), we need a clear discussion of this rather than politicians saying nice things.

The real question to ask about the iBooks 2, textbook killer: will it help students learn?

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There is a lot of buzz about the iBooks 2 but I have a simple question: will students learn more using it? In one description of the new program, this isn’t really covered:

Yet, the iPad offers a big opportunity for students to get excited about learning again. The iPad has already demonstrated it can help children with learning disabilities make leaps in bounds in their development, and schools have already invested heavily in Apple’s tablet. Roughly 1.5 million iPads are currently in use in educational institutions.

Schiller said that the problem with textbooks is not the content, which is “amazing,” but the weight of the physical book. They need to last five or six years when they’re written, and they’re not very durable or interactive. Searching is also difficult.

At that point, Schiller introduced iBooks 2, which has a new textbook experience for the iPad. The first demonstration showed what it’s like to open a biology textbook, and see an intro movie playing right before you even get to the book’s contents. When you get to the book itself, images are large and beautiful, and thumbnails accompany the text. To make searching easier, all users need to do is tap on a word and they go straight to the glossary and index section in the back of the book…

Jobs had long hoped to bring sweeping changes to higher education for much of his life. When he left Apple and launched NeXT in 1986, Jobs wanted the company’s first computer — a distinctive all-black magnesium cube — to be designed specifically for higher education establishments and what Jobs called “aggressive end users.”…

“‘The process by which states certify texbooks is corrupt,’ he said. ‘But if we can make the textbooks free, and they come with the iPad, then they don’t have to be certified. The crappy economy at the state level will last for a decade, and we can give them an opportunity to circumvent the whole process and save money.'”

Based on this article, I see five things that are good about iBooks 2: it will excite students, it is lighter to use so don’t have to carry so much weight around, it will be cheaper for everyone in the long run, there are some cool features like searching and embedded videos, and it could make Apple a lot of money (and presumably traditional textbook publishers will lose money unless they adapt?).

But, we have been told for decades that better technology in the classroom, computers, laptops, the Internet, etc., will lead to improvements in learning and test scores. Isn’t this how iBooks 2 should be measured? It is good if kids are excited about learning again but will this tool actually help them learn more? The technology may be better and cheaper in the long run but this doesn’t necessarily mean it will lead to improvements in the education system.

I wouldn’t go so far as to say that iPads or iBooks 2 can’t lead to better learning but I would want to know a lot more about its effect on educational outcomes before simply adopting the technology.

The “functional religion” of Steve Jobs, Apple

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After seeing the response to Steve Jobs’ death, a commentator at the Washington Post looks at some sociological research on Apple and concludes that Jobs was the leader of a religion-like movement:

In a secular age, Apple has become a religion, and Steve Jobs was its high priest.

Apple introduced the iPod in 2001, and that same year, an Eastern Washington University sociologist, Pui-Yan Lam, published a paper titled “May the Force of the Operating System Be With You: Macintosh Devotion as Implicit Religion.” Lam’s research struck close to home, quite literally — her husband has a mini-museum of Apple products in the basement…

And what it stands for, apparently, is more than just gleaming products and easy-to-use operating systems. Lam interviewed Mac fans, studied letters they wrote to trade magazines and scrutinized Mac-related Web sites. She concluded that Mac enthusiasts “adopted from both Eastern and Western religions a social form that emphasized personal spirituality as well as communal experience. The faith of Mac devotees is reflected and strengthened by their efforts in promoting their computer of choice.”…

If that sounds like academic gobbledygook, consider how Apple devotees see the world. Back when Lam’s paper was published, there was a palpable sense of a battle between good and evil. Apple: good. Bill Gates: evil. Apple followers, Lam wrote, pined for a world where “people are judged purely on the basis of their intelligence and their contribution to humanity.” They saw Gates representing a more “profane” world where financial gain was priorities one, two and three.

This is an argument based on the work of Emile Durkheim. The argument is one that can be applied to many things that take on the functions of religion such as providing meaning (Apple vs. other corporations, beauty vs. functionality), participating in common rituals (buying new products), and uniting people around common symbols (talking with other Mac users). For example, some have suggested that the Super Bowl also is a “functional religion”: Americans come together to watch football, united in their patriotic and competitive beliefs while holding parties to watch the game and the commercials. Or baseball can be viewed as a “primitive religious ritual.”

While the comments beneath this story suggest some people think otherwise, this is not necessarily a slam against Apple or Steve Jobs. Durkheim argued that individuals need communal ties and we can find this in a number of places: the relationships formed in religious congregations, team-building activities in the office, and at bars and coffee shops where we try to connect with others during our daily routines. This does not mean Apple was necessarily a “false religion”: of course, we could talk about whether people could or should find ultimate meaning in a brand or products but we could also acknowledge that the social aspects of Apple made it more than just a set of technological product.

Considering Steve Jobs and the role of cultural context in innovation

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David Brooks explores the “innovation stagnation thesis” and one of the ideas of this argument is that cultural context matters for innovation:

Third, there is no essential culture clash. Look at the Steve Jobs obituaries. Over the course of his life, he combined three asynchronous idea spaces — the counterculture of the 1960s, the culture of early computer geeks and the culture of corporate America. There was LSD, “The Whole Earth Catalogue” and spiritual exploration in India. There were also nerdy hours devoted to trying to build a box to make free phone calls.

The merger of these three idea networks set off a cascade of innovations, producing not only new products and management styles but also a new ideal personality — the corporate honcho in jeans and the long-sleeve black T-shirt. Formerly marginal people came together, competed fiercely and tried to resolve their own uncomfortable relationships with society.

The roots of great innovation are never just in the technology itself. They are always in the wider historical context. They require new ways of seeing. As Einstein put it, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”

If you want to be the next Steve Jobs and end the innovation stagnation, maybe you should start in hip-hop.

So what exactly is Brooks saying? People who want to be innovators need to embrace or immerse themselves into diverse cultural systems so that they can then synthesize different ideas in new ways? Or is it that innovators like Jobs are only possible in certain cultural contexts and our current cultural context simply doesn’t push people into these different ideas or doesn’t promote this?

Sociologists of culture would have something to say about this. While Jobs clearly had unique individual skills, the production approach would emphasize how his combination of cultural contexts was made possible. He came of age in an era when individuals were encouraged to seek out new ideas and learn how to express themselves. He started a computer company in a field that didn’t have many dominant players and two guys working in a garage could create one of the world’s most enduring brands. He was alive in an era when information technology was a hot area and perhaps ranked higher in people’s interests that things like space exploration and medical cures. (One way to think about this is to wonder if Jobs could have been successful in other fields. Were his skills and context translatable into other fields? Could Jobs have helped find a cure for cancer rather than create personal computing devices? Should he have tackled their other fields – what is the opportunity cost to the world of his choice?) He had the education and training (though no college degree) that helped him to be successful.

In the end, we could ask how as a culture or a society we could encourage more people to become innovators. Is studying hip-hop really the answer? What kind of innovation do we want most in our society – scientific progress or self-expression or dealing with social problems or something else? When we talk about pushing math and science in schools, what innovations do we want our students to produce?

The first Apple sociology app?

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I didn’t see this coming:

Wiley-Blackwell, the scientific, medical and scholarly publishing business of John Wiley & Sons, Inc., is launching its first mobile application in Sociology, accessible via iPhone, iPad, and iPod touch.

Wiley-Blackwell Sociology Spotlight is a must-have app for all Sociologists. It shines a powerful spotlight on Sociology, enabling you to instantly read all of the latest news and developments in the field. Whether you want to keep track of broad trends across the discipline or focus in on a subfield, Sociology Spotlight is an essential tool for your research and teaching.

A few questions:

1. Is there a market for this? It does appear to be free…

2. Might this set off an arms race among publishers to make their content available through apps?

3. The iTunes preview app page suggests certain articles have “video abstracts.” Is this the new wave of the future?

Ebooks looking for a class (action) of their own

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Ars Technica is reporting a new class action lawsuit in the ebook market:

The essence of the claim is that these publishers [HarperCollins, Hachette Book Group, Macmillan, Penguin Group Inc., and Simon & Schuster Inc.], in coordination with Apple, conspired to nix the low price e-books that Amazon launched in 2007.…

The accusation is that the publishers and Apple fixed prices via two means. First, the publishers embraced an "agency model" arrangement with Apple in which Apple would act as an agent for the publishers, accepting their pricing and simply taking a cut of the proceeds. (Compare this to a model where a company agrees to "buy" each e-book at a set price, but it can then offer those e-books at any price it chooses. Amazon, in fact, was widely believed to be taking a loss on many e-books in order to encourage adoption of e-readers like the Kindle and e-books at the $9.99 price.)

Second, the publishers allegedly agreed not to sell books to any other online venue (like Amazon) at prices lower than those offered to Apple (a "most favored nation" agreement).

It’s far too early to tell whether the Hagens Berman litigation group will able to prove any of this.  Each publisher had the incentive to raise their own prices, and that’s not illegal.  The question thus becomes whether they colluded with Apple and/or the other publishers to do so.  Only time (and very expensive discovery) will tell…