The Gist: It all started with a few white ladies in Naperville, Illinois – because of course it did. In the mid-1990s in the culs-de-sac of the affluent suburban Midwest, where triple-wide driveways flank brick McMansions, Joni, Becky and Mary Beth decided they liked cute little hand-sized stuffies produced by modestly sized toy company Ty Inc., and wanted to collect them all. An inauspicious beginning, yes, but one that would find Ty founder, future billionaire and eventual criminal tax evader H. Ty Warner ignoring how Mary Beth helped stir nationwide consumer frenzies for his products, and suing her for copyright infringement. So this story has its heroes and villains, a couple who fall somewhere in-between, and a nation of millions who caused a subsequent consumer demand for plastic totes so they can shove their hundreds of worthless Beanie Babies beneath the basement steps. (The real winner here? Probably Rubbermaid.)
Based on this short snippet, I am thinking of several possible connections between McMansions and Beanie Babies:
- These homes offer lots of space for storing and displaying the toys. All those bonus rooms and square footage mean the owners can have hundreds, no, thousands, of Beanie Babies.
- The people who can afford McMansions can afford a lot of Beanie Babies.
- Related to #2, those who live in McMansions, homes often criticized for their architecture and design, want to own lots of toys that became a fad.
- Perhaps the simplest explanation: roughly 50% of Americans lived in the suburbs by the 1990s, most McMansions are in the suburbs, Naperville’s population was booming at this time, and Ty Warner is from the Chicago area…meaning all of these spaces happened to collide in this toy boom.