Tag Archives: demographics

An argument: Democrats need candidates who can appeal to white voters

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This is an issue I’ve seen mentioned in a few places now: the Democratic Party has some difficulty in recruiting minority candidates who can win the white support that is needed to be able to be elected for offices beyond the House. Here is some of the analysis from National Journal:

Of the 75 black, Hispanic, and Asian-American Democrats in Congress and governorships, only nine represent majority-white constituencies—and that declines to six in 2011. Two of the party’s rising black stars who sought statewide office this year were rejected by their party’s own base. And when you only look at members of Congress or governors elected by majority-white constituencies (in other words, most of the governorships and Senate seats, and 337 out of 435 House seats), Democrats trail Republicans in minority representation.

In fact, Republicans experienced a diversity boomlet this year. Cognizant of their stuffy national image, party leaders made a concerted effort to recruit a more diverse crop of candidates. That resulted in more than doubling the number of minority elected officials from six to 13—and a ten-fold increase (from one to 10) in the number of minorities representing majority-white constituencies.

The numbers reflect an inconvenient reality—even with their more diverse caucus, Democrats face the same challenges as Republicans in recruiting, nominating, and electing minority candidates to statewide office and in majority-white suburban and rural districts. The vast majority of black and Hispanic members hail from urban districts that don’t require crossover votes to win, or represent seats designed to elect minorities. They are more liberal than the average Democrat, no less the average voter, making it more difficult to run statewide campaigns.

These are far from trivial facts. This means Democrats lack a bench of minority candidates who can run for statewide office, no less national office. Most Democratic minorities make a career in the House, accruing seniority and influence but lacking broad-based political support.

How this issue is addressed by both political parties could have a significant impact on American politics in the next few decades. As the demographics in America continue to change away from a large white majority, I would expect that more minority candidates will be elected to such offices. But whether these changes reflect, even roughly, the demographics of the country or specific states, remains to be seen.

Pew finds that landline-only surveys are biased toward Republicans

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Polling techniques have become more complicated in recent years with the introduction of cell phones. In the past, researchers could reasonably assume most US residents could be accessed through a landline. However, Pew now suggests there may be a political bias in surveys that only access people though landlines:

Across three Pew Research polls conducted in fall 2010 — conducted among 5,216 likely voters, including 1,712 interviewed on cell phones — the GOP held a lead that was on average 5.1 percentage points larger in the landline sample than in the combined landline and cell phone sample…

The difference in estimates produced by landline and dual frame samples is a consequence not only of the inclusion of the cell phone-only voters who are missed by landline surveys, but also of those with both landline and cell phones — so called dual users — who are reached by cell phone. Dual users reached on their cell phone differ demographically and attitudinally from those reached on their landline phone. They are younger, more likely to be black or Hispanic, less likely to be college graduates, less conservative and more Democratic in their vote preference than dual users reached by landline…

Cell phones pose a particular challenge for getting accurate estimates of young people’s vote preferences and related political opinions and behavior. Young people are difficult to reach by landline phone, both because many have no landline and because of their lifestyles. In Pew Research Center surveys this year about twice as many interviews with people younger than age 30 are conducted by cell phone than by landline, despite the fact that Pew Research samples include twice as many landlines as cell phones.

This seems to make sense: those who have cell phones and don’t have landlines are likely to be different than those who are reached by landlines.

A few questions that I have: does this issue exist in all phone surveys today (and this article suggests there was a sizable differences between landline people and cell phone people in five of six surveys)? Have other polling firms had similar findings? If Pew now has some ideas about the extent of this issue, is the proper long-term response to call more cell phones or to weight the results more toward cell phone users?

One possible response would be to include multiple methods for more surveys. This might include samples of landline respondents, cell phone respondents, and web respondents. While this is more costly and time-consuming, research firms could then triangulate results.

The next biggest US TV network: Univision

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Amidst lower ratings and numerous articles about how to avoid TV all together, the big four American TV networks have some major competition: Univision. With already decent ratings and a growing Hispanic population, Univision may just be the network of the future:

With double-digit ratings growth this season, Spanish-language broadcaster Univision is off to a better start than any of the major English-language networks, and the future is promising as well.

The new census is expected to show a nearly 45% increase in the number of Hispanic Americans since 2000, to a total of 50 million. This couples with continuing audience erosion at the major networks and Univision’s recent deal with Mexican programer Grupo Televisa, which locks up the source of much the network’s popular programing for at least another decade.

Just a few years ago, the notion of Univision catching and surpassing them would have had mainstream network executives rolling with laughter. They’re not laughing now.

And they’re not talking publicly about it either: When asked to comment, the Big Four nets refused.

So while the big 4 networks are chasing edgy 18-49 year olds (or older viewers), Univision is capitalizing on the big demographic changes taking place in America.

How will the big 4 networks respond? They have been having troubles for years, losing viewers to cable and other media. Might we see some crossover programming from Univision and other Spanish-language stations reach the air through older broadcast networks?