Tag Archives: HGTV

HGTV is the third highest rated cable network after “embrac[ing] the real America” and avoiding conflict

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American viewers – at least those still paying for cable – like what HGTV is showing:

The escapist appeal of looking at other people’s beautiful homes turned Home & Garden Television into the third most-watched cable network in 2016, ahead of CNN and behind only Fox News and ESPN. Riding HGTV’s reality shows, parent company Scripps Networks Interactive Inc. has seen its shares rise more than 30 percent this year, outperforming bigger rivals like Walt Disney Co., 21st Century Fox Inc. and Viacom Inc.

HGTV’s formula is relentlessly consistent: a shabby house gets a makeover, and a happy couple moves in. A variation on the theme — house-flipping for fun and profit — works too. The network has aired 23 different flipping shows over the past few years. Today “Flip or Flop” and “Masters of Flip” run in prime time…

“If you watch a lot of our competitors, it’s about bling-y expensive real estate in New York or crazy flipping in L.A.,” said Scripps chief programming officer Kathleen Finch. “For the most part, our viewers live in suburban houses with yards. We embrace the real America.”…

The key, Scripps executives agree, is a refusal to upset HGTV’s audience. There’s no profanity, and on-air conflicts are confined to paint colors or tile choices. Instead of making the network feel trivial, its fans say, the relentlessly pleasant programming is a comfort, especially in hard times.

Americans like houses, both in terms of what they might aspire to themselves (the home may be their number one opportunity to define themselves) as well as knowing what their “neighbors” have (don’t those people on TV count as neighbors in today’s world of limited deep social ties?). The lack of open conflict could also tie in nicely with M. P. Baumgartner’s work The Moral Order of a Suburb which argued suburbanites create community by avoiding conflict.

I’m also intrigued by the idea that showing “the best side” of suburbanites could be a winning formula on television. I’ve been working on several projects in recent years about the depictions of suburbia on television. In the 1950s and early 1960s, there were numerous shows that presented everyday suburban life (obviously, a very sanitized white, upper middle class perspective) but since that period, many shows that do this are doing it with a wink and nod or to laugh at suburbanites. Do the fairly wealthy viewers of HGTV enjoy seeing themselves on screen when few other shows or TV networks offer such an opportunity?

Where are the Latino families on HGTV?

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After watching plenty of HGTV over the years, a question hit me: why don’t more of the shows feature Latino families and home buyers?

-According to recent figures from the Census, Latinos comprise 17.1% of the US population.

-According to the 2014 State of Hispanic Homeownership Report, the Latino homeownership rate is 45.4% (down from 2000), Latinos have the purchasing power of $1.5 trillion (comparable to all of Canada), and the number of Latino households is growing. In other words, there is a market here.

Put these two factors together and I would expect to see more Latinos. Actually, if I had to guess, whites are overrepresented on HGTV, particularly among hosts.

American problem and solution: too much stuff? Just buy a bigger house

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Episode 11 of Season 88 of House Hunters opens with this claim from a Jacksonville, Florida couple:

We have a very American problem. We have too much stuff. And we’re going to do the very American solution. Instead of getting rid of some of our stuff, we’re going to just get a bigger house.

This is indeed a very American problem. I’m not sure whether this couple should be applauded for recognizing the issue at hand (how many Americans really recognize they have lots of stuff?) or we should sadly shake our heads at their decision of how to move on. We have a consumer driven economy where Americans own enough stuff to fill lots of self-storage facilities. And the size of new homes have risen over 50% in the last four decades, even as household sizes have decreased. Perhaps the interest in McMansions isn’t about having private space or impressing the neighbors or showing off the owner’s status; perhaps they are about having so many square feet of space that the owner can keep consuming.

As an aside, it might be fascinating to see how many McMansion owners rent self-storage units…

Why are The Property Brothers renovating a Las Vegas McMansion?

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The Property Brothers at Home recently started on HGTV and it involves renovating a large home outside Las Vegas. Though they don’t call it this, here is why the home is a McMansion:

1. It is about 5,000 square feet. Plenty of space inside, particularly with the cavernous living room.

2. It is on a quiet residential street about 11 miles outside of Las Vegas. Classic suburban setting.

3. It is a relatively new build. It does beg the question of why a relatively new house needs so many new design ideas.

4. The home has a Mediterranean exterior which is not exactly “native” to Las Vegas (though defining “native” Las Vegas architecture could be interesting).

5. It was purchased as a foreclosure. Las Vegas was one of the foreclosure centers in recent years.

There are a few factors going against the McMansion trend: the home does not necessarily seem poorly built (often a critique of mass-produced homes) and it is on a decent size lot.

Why would the Scott brothers want to be associated with such a home? I understand that they are putting their own personal touch on it but many critics would argue they are starting from a bad place: garish home in a lonely suburban neighborhood in the metropolitan region that exemplifies suburban and consumerist excess.

“The 12 Most Annoying Things People Say on House Hunters”

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While this isn’t a scientific study of the hundreds of episodes, this list rings true from my watching experience. Here are a few of the 12:

3. “We Love Entertaining!”
How many dinner parties are these people throwing? Kid & Play didn’t have as many house parties as those couples. You aren’t hosting the Presidential Ball, so I’m sure your terrible friends are OK hanging out in the living room and the kitchen…

6. The Walk-In Closet Joke
I didn’t realize I was watching comedy hour! You gotta love that same, stupid joke where the lady walks into the closet and she says, “Well, this should be enough room … FOR MY CLOTHES! LOL!” Sometimes the guy will say it and sort of nudge his wife in a way where you can literally see the unhappiness in her eyes…

10. “We’ve Just Outgrown Our Old Place”
There are two of you and you lived in a three-bedroom house. Mathematically, you could not be more wrong. You could remedy this by selling some of the boxes of garbage piling up all over your hoarder-y house, or just admitting you want a bigger place for no other reason than you feel like it. Or just say the old place is haunted…

12. Crown Molding
Please shut up about crown molding. No one sits in their living room and thinks “Wow, look at that crown molding. If that wasn’t here this house would be a toilet.”

There could be several good reasons for these common concerns:

1. Participants are coached to talk bout these topics. Perhaps producers are feeding them these lines. Perhaps these are the lines the producers think people want to hear about.

2. Perhaps participants have seen enough of the show that they are imitating what they have heard. When they don’t quite know how to respond (watch their microexpressions as they react and then what they say), they fall back on these “scripts.”

3. As sad as it might be, maybe this represents what a lot of Americans think when they look at new housing: they often focus on a few details (closets, crown molding, etc.) without talking much about the big picture (do we really need this house?).

All that said, House Hunters certainly follows a certain “formula” for each episode that is fairly predictable. And while viewers may scoff at the comments of the participants, it wouldn’t be the same show if you took the people out and simply showed three homes as a comparison.

Bad options: “grand McMansion” vs. “cookie cutter townhouse”

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This description of a Season 87 House Hunters episode suggests the homebuyers have two less than stellar options:

Ryan and Stacey have $300,000 to buy their first home outside Baltimore, but they want very different things. He dreams of a grand McMansion, but she wants a cookie cutter townhouse with a uniform look. And since they’re both a bit stubborn, neither one is willing to give an inch. Can they find a place that they can agree on, or will this house hunt become a Battle in Baltimore?

This sounds like a typical House Hunters episode: the couple have different visions on what they want and perhaps they will compromise on a third option that gives them each a little of what they want. But, the choices set up here are interesting. McMansions are disliked by numerous critics. Does Ryan himself say he wants a McMansion or is this description using this as shorthand to describe a large suburban home? Then, is a “cookie cutter townhouse” a superior alternative? Critics of McMansions might note that at least townhouses are denser developments and tend to not be as large. Yet, townhouses aren’t usually known for their fine architecture and a uniform look doesn’t help anyone distinguish themselves. Both McMansion owners and critics tend to buy into the idea that a home is supposed to express yourself – though they disagree on what should be expressed and how – and a townhouse with this sort of description wouldn’t fit the bill.

Perhaps we’ll know Americans prefer renting when HGTV focuses on renting and not homeownership

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The vast majority of programming on HGTV focuses on acquiring and/or rehabbing homes. It is hard to go more than a few episodes of these shows without someone talking about the pride of homeownership or achieving their dreams. This is all very American.

But, if the housing market still isn’t great, why aren’t there more shows about rentals? The one consistent show that includes rentals, Income Property, only views the rental from the homeowner’s perspective and how much money they can extract from the rental.

A theory: we’ll know when there are more Americans who really want to rent, particularly in the key 25-49 demographic, when HGTV features more prime-time shows about renting and rental properties.

Should every home improvement increase the value of your home?

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HGTV host Sabrina Soto discusses five home improvements that might actually lower the value of your home:

Converting bedrooms into other spaces: If potential homebuyers “see it’s a four-bedroom house, they want to go to the open house and see four bedrooms. You have to take the guesswork out,” says Soto. If you do convert a room, there’s one feature you should absolutely never mess with. Watch the video to find out what that is.

Hot tubs: Soto thinks inheriting someone else’s hot tub is a turn-off — and she’s not alone. “You’d be surprised how many potential buyers find them to be a little gross.” And once a hot tub is installed, it’s not an easy feature to remove from a deck or backyard.

Colored trim and textured walls: It seems like any potential homebuyer would see these features and know they can easily paint over them, but not so fast, says Soto. “I would much rather paint walls than trim any day — it’s a beast of a job,” she says. And textured walls are “a mess to sand down and remove. The fad is over anyway, so just let it go.” If you feel your trim is outdated, see the video for Soto’s tips on what to do.

Children’s theme bedrooms: Spending hundreds of dollars on a mural for your child’s wall is throwing money away. Not only will they outgrow it in a matter of years, but “you’re never going to get that money back when you sell, so just keep it neutral,” posits Soto.

Too much landscaping: Conventional wisdom says you want your yard to look as nice as possible, but heed Soto’s warning: you want to “keep up with the Joneses — but don’t exceed them.” To a potential buyer, gorgeous, overdone landscaping screams high-maintenance.

My question after reading this list: what if you simply want these features for yourself and not because it might add to your resale value? Granted, if you are looking to sell your house, you might not want to pursue these options. But, if you are looking to live in your house for a while, you might decide that one or more of these features is what you want.

The bigger issue is this: doesn’t a list like this perpetuate the idea that a home is primarily an investment? That is one way to view things but there are other reasons for owning a home.

HGTV surprised when it finds Americans willing to give up vacations to improve their home

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A recent survey by HGTV has some interesting findings regarding what Americans think about their homes:

The collapse of the housing market in 2008 may have put a check on the “the McMansion” era, but HGTV’s first HomePulse Survey finds that consumers still hanker for more space in their homes.

Home improvement remains a priority, with 61% surveyed saying they would “choose to spend on their homes rather than on something else like a vacation or the latest electronics,” according to the research series commissioned by HGTV owner Scripps Networks Interactive and Vision Critical.

Adding to the overall square footage of their home is a top priority. More women (31%) are interested in updating their décor than men (17%). More men (19%) want to improve their in-home technology than women (3%). One in three of the 1,010 panelists surveyed said creating “a beautiful outdoor space” is extremely important to them.

“We expected the ‘HGTV HomePulse Survey’ to confirm that people love their homes and are willing to spend money to improve them, but we didn’t expect that they would be willing to give up something as important as a vacation to do it,” said Denise Conroy, senior vice president, marketing, HGTV.

Some 81% said “money spent on improving my home will show a good return,” and 66% felt “now is a good time to invest in my home.”

Overall, this suggests Americans are willing to continue to sacrifice for homeownership (though I would like to see more specifics about other priorities). This reminds me of an idea in the New Urbanist book Suburban Nation: Americans have a superior private realm within their homes and it appears they want to keep it that way.

It would be helpful to see more about the interest in adding square footage. Making an addition is not an easy or cheap thing to do. It might be simply easier to move to a bigger home but this is more difficult to do in a depressed housing market. An outdoor living space might help the home feel bigger without actually adding anything. Perhaps this indicates HGTV needs even more shows about how to maximize the existing square footage and make use of all the possibilities.

If you are curious, HGTV says it trickle out more results from the survey.

Does buying a vacation home in Mauritius really expose your kids to other cultures?

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I just saw the end of a House Hunters International episode on HGTV and heard a justification for buying in a more tropical location that is often used on the show: it is good to expose kids to other cultures. On one hand, there may be some truth to this: the kids may indeed meet people very different from themselves as well as see other social and cultural practices. This exposure might be more significant if the family is living in the the new location full-time, as was the case in this episode as the father had a new job, versus flying to the location a few times a year for vacation.

However, there are some factors that are working against this significant exposure:

1. The family typically buys in a Western-style housing complex. This suggests they may be living more near other internationals or at least near more people with money.

2. The families typically are people of means, those who can afford to purchase a second home or have the kind of jobs that transfer them to foreign locales. This status would particularly stand out in developing countries.

3. At least on the show (which is not a good depiction of reality), the families are not typically shown doing “normal” things in the new society in which they live. No trips to the grocery store or market, hanging out in local eating establishments, or participating in social life with people who look different than themselves. Instead, we typically see shots of them on the beach or at the pool or enjoying their home.

In the end, I’m skeptical about the level of exposure to other cultures. This sounds like wealthier Westerners wanting some diversity on their terms and social standing.