The Kansas City Royals have a rich history including a 1985 World Series victory. However, the last two decades have been difficult: the team has had three winning seasons since 1990, no playoff visits during that time, and seven straight losing seasons. So why do fans keep rooting for the team? A sociologist suggests that rooting for the Royals is tied to Midwestern values:

Yet the Royals likely will sell out Kauffman Stadium on opening day, draw more than 2 million fans and continue to have a loyal following on the blogosphere.

“Loyalty in the face of hard times is a long-held Midwestern value, and dealing with hard times is a regular challenge for anyone whose livelihoods depend on agriculture and related businesses,” said Jay Coakley, a professor of sociology at the University of Colorado, Colorado Springs. “However, we must go deeper than this value to explain the loyalty of Royals fans over the past decade.”…

“The fans’ connection with a team becomes a part of their identity,” said Coakley, the author of the textbook “Sports in Society.”

“Fans everywhere reaffirm those identities for each other so that they feel special — and they often make a special point of doing this when teams are unsuccessful and they need extra reaffirmation to justify their support in the face of regular losses. Over time, this pattern of identity reaffirmation becomes regularized, and the fan identity serves as an important basis for their sense of self as well as their social lives and everyday conversations with fans and nonfans alike.

“Losses and losing seasons become topics of conversations much like the last hailstorm or dry season that ruined crops. Of course, some people eventually become weary of predictable bad times and leave their farms or fan identities behind.

“But many stick it out year after year because it is who they are, and giving up on yourself is a hard thing to do.”

Coakley is suggesting that an rooting interest in a sports team becomes internalized and the basis for a kind of community. Fans identify with the team and the city (see this recent post on the differences between the Oakland A’s and the San Francisco Giants). I wonder if we could look at the times that fans use the term “we” to refer both to themselves and the team to get an idea of how much these identities have merged.

But it is particularly interesting that Coakley ties fan’s devotion to the Royals to Midwestern values derived from farming and agriculture. Would a sociologist in Boston come up with a different cultural explanation for why Red Sox fans are so devoted? This seems like a fairly convenient explanation that might not hold up in other places.