New data on (a lack of) diversity in Hollywood and on TV

A new report on diversity in Hollywood and television was released yesterday:

The study, titled the Comprehensive Annenberg Report on Diversity, examined the 109 films released by major studios (including art-house divisions) in 2014 and 305 scripted, first-run TV and digital series across 31 networks and streaming services that aired from September 2014 to August 2015. More than 11,000 speaking characters were analyzed for gender, racial and ethnic representation and LGBT status. Some 10,000 directors, writers and show creators were examined, as was the gender of more than 1,500 executives.

The portrait is one of pervasive underrepresentation, no matter the media platform, from CEOs to minor characters. “Overall, the landscape of media content is still largely whitewashed,” the study concludes.

In the 414 studied films and series, only a third of speaking characters were female, and only 28.3 percent were from minority groups — about 10 percent less than the makeup of the U.S. population. Characters 40 years or older skew heavily male across film and TV: 74.3 percent male to 25.7 percent female.

Just 2 percent of speaking characters were LGBT-identified. Among the 11,306 speaking characters studied, only seven were transgendered (and four were from the same series).

These appear to be pretty consistent patterns. Given the racialized and gendered history of the United States, is it more surprising that white men still dominate in certain categories or that little has changed even with the discussions of recent decades?

One other thought: in No Logo, activist Naomi Klein recounts her own efforts to push for more diversity in advertisements. In a chapter titled “Patriarchy Gets Funky,” Klein says:

We thought we would find salvation in the reformation of MTV, CNN, and Calvin Klein. And why not? Since media seemed to be the source of so many of our problems, surely if we could only “subvert” them to better represent us, they could save us instead. With better collective mirrors, self-esteem would rise and prejudices would magically fall away, as society became suddenly inspired to live up to the beautiful and worthy reflection we had retouched in its image. (p.108-109)

And corporations bought into it:

That’s when we found out that our sworn enemies in the “mainstream” – to us a giant monolithic blob outside of our known university-affiliated enclaves – didn’t fear and loathe us but actually thought we were sort of interesting. Once we’d embarked on a search for new wells of cutting-edge imagery, our insistence on extreme sexual and racial identities made for great brand-content and niche-marketing strategies. If diversity is what we wanted, the brands seemed to be saying, then diversity was exactly what we would get. And with that, the marketers and media makers swooped down, airbrushes in hand, to touch up the colors and images in our culture. (p.111)

The real issue lay elsewhere:

But our criticism was focused on the representation of women and minorities within the structures of power, not on the economics behind those power structures…

The prospect of having to change a few pronouns and getting a handful of women and minorities on the board and on television posed no real threat to the guiding profit-making principles of Wall Street.

Maybe the issue is less one of representation on the screen and more about who controls the industry and resources.

Did Back to the Future succeed because it was set in a small town?

One journalist argues Back to the Future was aided by its small town setting:

Strip away the time-travel facade and Back to the Future is a fun, zany small-town comedy, with its nastiest villain a high school bully and its biggest triumph a kiss between his two victims. Director Robert Zemeckis seized upon the concept of Marty McFly’s DeLorean trip to 1955 while looking through his parents’ basement and stumbling upon relics from their graduating class. He pitched the idea to Steven Spielberg, who agreed to produce the project. The strength of the movie is that its most fantastical element is rendered as something any audience member could imagine: the bizarre and frightening experience of meeting your parents as their teenaged selves. Compared to the current era of summer movies, so focused on omnipotent superheroes doing battle on a planetary scale, that simplicity feels revolutionary…

But Back to the Future topped them all, literally traveling back in time to tap into America’s small-town ‘50s nostalgia.

An interesting argument as Americans do like the idea of small towns. And I suspect that data may suggest that most recent blockbuster films – whether action/superhero movies, disaster films, and dystopian films – are primarily set in big cities. Big cities may offer bigger spectacles, more potential for destruction and a broader scale for both danger and heroism, while small towns in such films suggest more intimate lives. Of course, the devastation and action portrayed in such films would have a profound impact on a suburban or rural landscape (disturbing major sources of agriculture could be quite problematic) but there are fewer people and buildings involved.

Applying Weber’s concept of disenchantment to Jurassic World

A journalist suggests Weber’s “disenchantment” could explain a world where scientists create new dinosaurs:

Yet the Indominus Rex’s business necessity is itself born of a spiritual void arguably endemic to capitalism itself. If “Jurassic Park” owes its ancestry to Mary Shelley’s Frankenstein, there’s a straight line between “Jurassic World” and Max Weber, the early 20th century German thinker whose celebrated 1917 lecture “Science As A Vocation” is one of the source texts for an important sociological concept known as “disenchantment.”

“Disenchantment” is the process through which empiricism replaces mysticism as an organising and motivating principle for both individuals and society at large. For Weber, the rise of capitalism meant that the rigors of daily existence started to find meaning through earthly and numerable concerns, rather than through one’s relation to an ineffable metaphysical power. In a sense, disenchantment is shorthand for the victory of the market over religion…

This is the movie about the moral, spiritual, and economic crisis of boredom at a dinosaur park. The crisis is not as far-fetched as it seems. We’re in the era where the Lourve, repository of the some of the world’s most sublime artistic accomplishments, isn’t immune from the selfie stick plague. There are now classes dedicated to taking Instagram photos of food. Look at all these people with their smart-phones out as Nationals pitching demigod Max Scherzer closed in on a (tragically blown) perfect game on June 20th. Layers of distraction and disenchantment separate people from even the rarest and most spectacular of events, even when they’re unfolding directly in front of them…

The movie is a kind of sly meta-joke about the traditional entertainment industry’s finely-honed ability to shovel as much brand identification and fan service down audiences’ throats as is humanly possible. The Indominus Rex — really just a larger, more violent version of “Jurassic Park’s” T-Rex — embodies the soul-deadening, almost self-destructive character of an industry whose primary commercial readout seems to be monstrous retreads. It’s a movie about the movies’ failure to impress audiences, and those audience’s enduring inability to be impressed by anything that’s genuinely new.

And that is why we continue to read and teach Max Weber in sociology courses from the introductory level to graduate school. If this was the subject of an end-of-the-semester research paper in a theory course, it could end up being pretty good. As noted here, Weber saw some of the benefits of capitalism and modernity but was pretty prescient regarding its consequences. Even critiques of the system – such as this film which highlights the downsides of science and progress – still have to play by the same rules, meaning that it has to sell to the mass public to be considered a “success.”

Hunger Games salute used by Thai protesters

Young adult fiction can lend itself to protest movements:

Fans of the popular book and film franchise The Hunger Games will recognize the hand signal instantly: the middle three fingers of the hand, raised to the sky. A gesture of resistance against the repressive government in the fictional world of Panem, it has now become a very real symbol of protest in Thailand at demonstrations against the junta that took power after the May 22 coup d’etat.

Crowds making the gesture have been pulled off the streets, according to reports, and a lone protestor was dragged into a taxi and arrested after making the hand signal…

Although the junta imposed a media blackout for television, satellite, and radio thanks to the immense popularity of social media in Thailand, discussion and criticism of the coup has continued on platforms like Twitter and Facebook—including tweets both documenting and encouraging the salute.

This is a fascinating example of protesters borrowing from the realm of literature and entertainment. The Hunger Games books contain some interesting commentary about modern society amidst their action and made-for-TV scenes. Just how different is the situation with the Capitol from the situation in Thailand? It may not even matter as it links their protests to a well-recognized symbol from mass-produced and consumed books and movies that can draw attention to their plight. Is there a similar symbol they could have used that would get them more attention or help their cause more?

Interpreting the architecture of “12 Years a Slave”

A movie critic looks at what director Steve McQueen says in the architecture of the film 12 Years a Slave:

Beginning with an early shot that pans up from Northup’s face and through dozens of layers of bricks before ending with a shot of the Washington skyline — he is in for it, that scene says — the movie takes up architectural symbols in a sustained and strategic way.

This is most obviously true in the way the porches of the slave owners’ houses tower over Northup like looming Parthenons of white privilege. It is most persuasively true of the pair of structures that Northup helps to build and that become a visual way to track his slow path back to freedom.

First comes a slave shack that he works to frame and that stands in the background, roofless, as he hangs from a tree after barely surviving a lynching attempt. Next is what turns out to be a gazebo on the grounds of a second plantation. The gazebo is roofless as well for scene after scene, until Northup meets and tells his story to a sympathetic abolitionist carpenter played by Brad Pitt.

Once they make a pact that will lead to Northup’s freedom, McQueen gives us a shot of the completed gazebo, with Northup standing under it. He’s recovered at least a suggestion of his dignity; he won’t have to work, write letters, clean himself or take abuse from his various white tormentors in the open air any longer.

Architecture is society — in this film as in all of McQueen’s work — and Northup is about to be restored to it. This is also where convention comes in: Architecture gives us one of the first signs that the movie is going to have an old-fashioned happy ending.

There is more here about how McQueen has used architecture in his other films.

This review makes it sound like the architecture is symbolic. In this film, it indicates Northup’s fate. But, what about how the characters interact with the architecture and space? What about how social space affects their interactions?

House of Cards may be all the rage but how many people have actually seen it?

Derek Thompson notes the disconnect between all the attention the TV show House of Cards is receiving versus the number of people who have actually seen it:

Netflix doesn’t share (and doesn’t care about) live audiences, and neither do its advertisers, because there aren’t any. So rather than rough Nielsen figures, we have to go by even rougher broadband analytics. But here’s our best guess: “Anywhere from 6-10% of subscribers watched at least one episode of House of Cards,” Procera Networks found, and in the U.S., “the average number of episodes watched during the weekend was three.” Fascinatingly: There was no appreciable increase in Netflix’s overall traffic.

Given that Netflix has just under 30 million domestic subscribers, that means that two to three million people watched House of Cards in its opening weekend. (A previous Procera estimate went as high as 16 percent of Netflix subs, or nearly 5 million.)…

It’s awkward to compare streaming estimates to Nielsen estimates, but it seems safe to say the average CBS program has at least twice times as many viewers as House of Cards...

The outcome is sort of weird. Pop culture critics, who tend to be attracted to the thing that’s most popular, mostly ignore the most popular shows on TV, which are lower-brow fare crafted to get high ratings. Meanwhile, a handful of networks whose business models rely on subscriptions rather than advertising amass all the most-talked-about shows on television. And that’s how the people reading about TV and the people watching TV live in two separate worlds.

A similar issue is taking place with the Best Picture nominees for this year’s Oscars: few Americans have actually seen any of the nominees.

Among other questions, the poll asked 1,433 Americans whether they had seen any of the nine best-picture nominees, plus two other films competing in other categories. The Academy Awards will be hosted by comedian Ellen DeGeneres on March 2.

Among those who responded to the online survey, Somali piracy thriller “Captain Phillips” was the most-watched film, at 15 percent. But 67 percent said they had yet to see any of the eleven films in the poll.

The outer-space drama “Gravity” was second with 14 percent, while crime caper “American Hustle” and “The Wolf of Wall Street,” Martin Scorsese’s portrait of 1990s greed and excess, each had been seen by 12 percent of those surveyed. The numbers include those surveyed who may have seen more than one of the nominees.

The survey found that 60 percent of respondents were unsure about which film should win best picture. Slavery drama “12 Years a Slave” had the most support at 9 percent.

With the fragmentation of media in recent decades, this shouldn’t be any surprise: viewers can see what they want and now, can often do it when they want. It is difficult to really have a larger, public, shared conversation in the United States about a single media event like it would have been fifty years ago when the Beatles first appeared on The Ed Sullivan Show. It might only be possible today with real-time events, like the Super Bowl or major political happenings (though now people can watch many sources broadcasting and interpreting the same events) or coverage after a major disaster.

Perhaps this also helps explain the popularity of viral videos: compared to the time investment for a TV series or a movie, a video tends to only take a moment or two but the viewer can then be an expert or a participant immediately.

Building Chicago its first “true backlot” as filming days grow

Cinescape recently announced plans to expand their Chicago backlot which is featured on several current shows:

Cinespace, the soundstage complex on the West Side that is home to TV shows such as NBC’s “Chicago Fire” and ABC’s upcoming midseason drama “Mind Games,” plans to expand its filmmaking options by building a backlot on its existing 58-acre campus…

“We’re going to put the facades right on the existing buildings,” says Pissios. “One street will be a row of New York brownstones. One will be Chinatown. Another will be a restaurant, a bank and a courthouse.

“So this will help TV and film productions when I can say, ‘This will save you money.’ We have a solid film (tax) incentive but it’s not the best in the country. And there’s big costs when you shoot on location — moving all the trucks, setting up catering, closing streets off, which requires security people. So how about when you’re here, I give (you) the option to just shoot everything on our 58 acres? Instead of going to 19th and Michigan Ave. to shoot those brownstones, they could shoot it right here…

L.A. is currently the only U.S. city with true backlots, so one in Chicago would be unique. Pissios plans to start the project in the fall, with work expected to be completed about a year later. “And if everything goes well, we would love to somehow, down the line, make this a little tourist attraction, where buses could come in and we give people a tour.”

It is a little bit funny that the expanded backlot would help provide settings for other cities. Why not a full backlot of Chicago scenery? At the same time, Chicago has had more film and TV shooting in the city so perhaps this doesn’t matter too much, particularly if the alternative is for people to go to Toronto or Vancouver to shoot “Chicago.” The city set a record in 2013 for the most filming days in the city:

The number of film and television projects filmed in Chicago, jumped 20 percent in 2013 to 2,198 filming days, according to the Chicago Film office.

City officials said it was a new record high, trumping 2012’s 1,808 days.

The filming hours include six simultaneous full-time TV series, three studio features shot back-to-back and 137 commercials…

TV series shooting in Chicago during 2013 included ABC’s “Betrayal” and “Mind Games” as well as NBC’s “Chicago Fire,” “Chicago PD” and “Crisis.” USA’s “Sirens” also shoots in Chicago.

Studio features filmed in Chicago in 2013 included “Divergent,” “Jupiter Ascending” and “Transformers 4.” All three will be released in 2014.

Good for business but how Chicago are these movies/shows/commercials anyway? Are there lots of shots of iconic Chicago buildings or more of a Chicago culture or not much at all?

In the movie Her, futuristic Los Angeles looks like Shanghai

In recently watching the movie Her, I was intrigued to see the futuristic Los Angeles. What exactly does it look like? Shanghai, as the film was filmed in LA and there. Here is what I noticed in the film:

1. There are a number of portrayals of Los Angeles. For example, the Walt Disney Concert Hall is featured in several scenes. One time the main character walks past the Hall and another scene takes places on an outside terrace with a lotus flower fountain on an upper level of the hall. Here is what the fountain looks like:

WaltDisneyConcertHallFountain

See an exterior shot of the building in an earlier post. This building fits well with a futuristic image with its metal panel exterior and unusual lines.

2. There are a number of shots of a city skyline, particularly from the main character’s apartment. However, this view usually has a lot more tall buildings than Los Angeles actually has. While Los Angeles has a downtown as well as an outcropping of taller buildings by Beverly Hills, there were clearly too many to be LA. At the same time, there were also shots featuring the One Wilshire building. So the film plays loose with the skyline shots but they are often Shanghai.

3. There are a number of scenes in public spaces, particularly nice plazas and walkways that connect large buildings. I haven’t explored all of LA but I know these are limited in the downtown so there seemed to be too many.

4. There is a scene early in the movie featuring a subway/train map in the background and while the base map is of Los Angeles, it clearly has too many mass transit routes to match today’s LA.

5. Others images of mass transit don’t look like LA including a bullet train and elevated mass transit lines.

6. Some of the shots from apartments or the tops of buildings show more boulevards than streets or highways.

7. Some of the outdoor scenes have street signs that look more Asian in design as well as more Asian pedestrians (though LA has a large Asian population).

Los Angeles was once viewed as the future of American cities: sprawling, encompassing a broad range of terrains from beaches to hills, and glamorous locations. However, American filmmakers may now be looking to rapidly growing Chinese cities for what the future holds.

More movies have Oscar appeal than can be nominated so many don’t get the Oscar money boost

A forthcoming study in a premier sociology journal looks at the formula for Oscar nominees and how it affects the money they make:

So is it a good idea for movie makers to pursue Oscar nominations? Rossman and Schilke’s research suggests that it probably is not. Rossman and Schilke use data from the Internet Movie Database to identify the themes of a very large set of movies. They then look to see how well each movie’s themes match the themes of Oscar nominees in the five years before the movie was released, to figure out how well the movie matches the “Oscar formula,” while also accounting for other factors (e.g. the studio that released the movie) which could affect the movie’s Oscar chances. This allows them to figure out the ‘Oscar appeal’ of each movie in their dataset. On Rossman and Schilke’s measure, movies like The Hottie and the Nottie have very low Oscar appeal, while movies like Out of Africa have high appeal.

The problem is that there are lots of movies with Oscar appeal, but far fewer movies that get nominated. Because the Oscar nominee list imposes a sharp cutoff (movies either get nominated or they don’t), movies that just failed to make the Oscar nomination cut are likely to do far worse than movies that just about got on the list, even if the two are of more or less equal quality. The financial losses of the failures counterbalance the success of the nominees.

As Rossman and Schilke conclude:

..net of achieving Oscar nominations, Oscar appeal has a negative effect on financial returns. In essence, there are two types of high Oscar appeal movies—those that do not receive nominations (and tend to lose money) and those that do receive nominations (and tend to make money)—but taken together these two types of movies are no more nor less profitable than movies with low Oscar appeal.

This seems to fit other evidence that it is very difficult to predict which mass culture products will be successful – whether movies, music, or books – and the more successful ones can make enough to offset the losses from producing all the rest.

Analyzing Netflix’s thousands of movie genres

Alexis Madrigal decided to look into the movie genres of Netflix – and found lots of interesting data:

As the hours ticked by, the Netflix grammar—how it pieced together the words to form comprehensible genres—began to become apparent as well.

If a movie was both romantic and Oscar-winning, Oscar-winning always went to the left: Oscar-winning Romantic Dramas. Time periods always went at the end of the genre: Oscar-winning Romantic Dramas from the 1950s

In fact, there was a hierarchy for each category of descriptor. Generally speaking, a genre would be formed out of a subset of these components:

Region + Adjectives + Noun Genre + Based On… + Set In… + From the… + About… + For Age X to Y

Yellin said that the genres were limited by three main factors: 1) they only want to display 50 characters for various UI reasons, which eliminates most long genres; 2) there had to be a “critical mass” of content that fit the description of the genre, at least in Netflix’s extended DVD catalog; and 3) they only wanted genres that made syntactic sense.

And the conclusion is that there are so many genres that they don’t necessarily make sense to humans. This strikes me as a uniquely modern problem: we know how to find patterns via algorithm and then we have to decide whether we want to know why the patterns exist. We might call this the Freakonomics problem: we can collect reams of data, data mine it, and then have to develop explanations. This, of course, is the reverse of the typical scientific process that starts with theories and then goes about testing them. The Netflix “reverse engineering” can be quite useful but wouldn’t it be nice to know why Perry Mason and a few other less celebrated actors show up so often?

At the least, I bet Hollywood would like access to such explanations. This also reminds me of the Music Genome Project that underlies Pandora. Unlock the genres and there is money to be made.