Tag Archives: privacy

The shopping malls that track your shopping patterns

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Two shopping malls are starting a new program where they track the shopping patterns through shopper’s cell phone signals:

From Black Friday though to the end of the December, two malls in southern California and Richmond, Va., will be following shoppers by tracking their cell phone signals. When somebody walks out of the Gap, into the Starbucks, out through the Nordstrom and on to the Auntie Annes pretzel stand, the mall will be monitoring.

Creepy? Maybe. But the information is anonymous and won’t be used to target individual shoppers. Instead, it’s part of a quiet information revolution among retailers to figure out how crowds move, where they cluster, and what stores they ignore. Tracking crowds isn’t new. Tracking crowds through their cell phones is.

If you’ve got a problem with malls paying attention to your smart phone, you might want to stay away from the mall for, say, the rest of your life. The future of shopping, according to retail analysts I spoke with for a recent special report, is malls and phones talking to each other.

When I saw this story last week, my first thought was “what took so long?” This doesn’t sound too different than what is going on while you surf the Internet: there are a number of people very interested in the data generated by your browsing and shopping patterns. You the shopper/browser are in a closed system and you are a very valuable data point. This is also a reminder that shopping malls are not public spaces: just like large stores, retailers and mall operators want to funnel you in certain ways such as past the food court (good smells can be positive for spending money) and past a number of attractive displays, advertisements, and storefronts (all meant to get you to open your wallet and act upon unrecognized desires).

One other thought: I wonder how shoppers at a mall might fight back. How about turning off one’s cell phone while inside? How about walking in “unusual patterns,” whatever that might look like? How about boycotting malls that practice this? How about using this as another rallying point for shopping local – they can’t (or at least shouldn’t) track you while shopping on Main Street. How about forcing malls that do this to post signs about what exactly they are doing? If the shopper does indeed have valuable information and money, why not get some concessions from the mall operators who would like to have this data?

Facebook also building profiles for non-users?

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A complaint recently filed in Ireland alleges that Facebook is collecting information about non-users:

Eight hundred million users are not enough. Facebook, the world’s biggest social network, is now building profiles of non-users who haven’t even signed up, an international privacy watchdog charges.

The sensational claim is made in a complaint filed in August by Ireland’s Data Protection Commissioner. It alleges that users are encouraged to hand over the personal data of other people — including names, phone numbers, email addresses and more — which Facebook is using to create…

European law carries heavy penalties for companies that violate “information privacy” laws — in contrast to the relatively lax U.S. laws. But the U.S. has issues with Facebook as well: Privacy rights litigation is proceeding in Mississippi, Louisiana, Kansas and Kentucky. The U.S. Federal Trade Commission is also probing complaints about Palo Alto-based Facebook, while Congress is calling for an inquiry.

Kubasta noted that — for better or for worse — Facebook’s best defense may be a good offense. After all, it’s not alone: Several other websites are undertaking this kind of tracking as well.

“Regardless of what Facebook is doing, many websites collect and propagate personally identifiable information about individuals who have not entered into any agreement with the website. Just a few examples include Spokeo, iSearch, WhitePages.com,” Kubasta told FoxNews.com.

Three quick thoughts:

1. Doesn’t it really depend on what Facebook actually does with this data? If other companies are also doing this, what is so insidious about Facebook doing it? Is Facebook held to a different standard because people voluntarily give their information to them?

2. This sounds like it could have some interesting legal ramifications as companies have to comply with both European and American regulations.

3. I’ve said this before: if you are really worried about your information being collected anywhere on the Internet, the best solution is to not use the Internet at all.

The troubles with studying Facebook profiles at Harvard

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Many researchers would like to get their hands on SNS/Facebook profile data but one well-known dataset put together by Harvard researchers has come under fire:

But today the data-sharing venture has collapsed. The Facebook archive is more like plutonium than gold—its contents yanked offline, its future release uncertain, its creators scolded by some scholars for downloading the profiles without students’ knowledge and for failing to protect their privacy. Those students have been identified as Harvard College’s Class of 2009…

The Harvard sociologists argue that the data pulled from students’ Facebook profiles could lead to great scientific benefits, and that substantial efforts have been made to protect the students. Jason Kaufman, the project’s principal investigator and a research fellow at Harvard’s Berkman Center for Internet & Society, points out that data were redacted to minimize the risk of identification. No student seems to have suffered any harm. Mr. Kaufman accuses his critics of acting like “academic paparazzi.”…

The Facebook project began to unravel in 2008, when a privacy scholar at the University of Wisconsin at Milwaukee, Michael Zimmer, showed that the “anonymous” data of Mr. Kaufman and his colleagues could be cracked to identify the source as Harvard undergraduates…

But that boon brings new pitfalls. Researchers must navigate the shifting privacy standards of social networks and their users. And the committees set up to protect research subjects—institutional review boards, or IRB’s—lack experience with Web-based research, Mr. Zimmer says. Most tend to focus on evaluating biomedical studies or traditional, survey-based social science. He has pointed to the Harvard case in urging the federal government to do more to educate IRB’s about Web research.

It sounds like academics, IRBs, and granting agencies still need to figure out acceptable standards for collecting such data. But I’m not surprised that the primary issue that arose had to do with identifying individual users and their profiles as this is a common issue when researchers ask for or collect personal information. Additionally, this dataset intersects with a lot of open concerns about Internet privacy. Perhaps some IRBs could take on the task of leading the way for academics and other researchers who want to get their hands on such data.

It is interesting that these concerns arose because of the growing interest in sharing datasets. The Harvard researchers and IRB allowed the research to take place so I wonder if all of this would have ever happened if the dataset didn’t have to be shared where others could then raise issues.

I understand that the researchers wanted to collect the profiles quietly but why not ask for permission? How many Harvard students would have turned them down? I think most college students are quite aware of what can happen with their profile data and they take care of the issue on the front end by making selections about what they display. The researchers could then offer some protections in terms of anonymity and who would have access to the data. Or what about having interviews with students who would then be asked to load their profile and walk the researcher through what they have put online and why it is there?

Facebook information and privacy: enticing or overwhelming?

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There are a lot of users of Facebook and similar sites. One of the primary concerns of users is privacy: who can see their personal information and how it might be used. Two commentators talk about how users respond to this issue:

Sociologist Nathan Jurgenson has an interesting post about Facebook and his skepticism about proclamations of the end of privacy and anonymity. He deploys the postmodernist/poststructuralist insight that each piece of information shared raises more questions about what hasn’t been said, and thus strategic sharing can create different realms of personal privacy and public mystery.

We know that knowledge, including what we post on social media, indeed follows the logic of the fan dance: we always enact a game of reveal and conceal, never showing too much else we have given it all away. It is better to entice by strategically concealing the right “bits” at the right time. For every status update there is much that is not posted. And we know this. What is hidden entices us.

I think this is missing the point. I feel like I need to use all caps to stress this: LOTS OF PEOPLE DON’T WANT ATTENTION. They don’t want to be enticing. Privacy is not about hiding the truth. It’s about being able to avoid the spotlight…

Social media confronts us with how little control we have over our public identity, which is put into play and reinterpreted and tossed around while we watch—while all the distortions and gossip gets fed back to us by the automated feedback channels. Some people find this thrilling. Others find it terrible. It’s always been true that we don’t control how we are seen, but at least we could control how much we had to know about it. It’s harder now to be aloof, to be less aware of our inevitable performativity. We are forced instead to fight for the integrity of our manufactured personal brand.

Jurgenson seems to be referring to the impression management work done by users who are able to craft their image. Most users know that certain pieces of information can hurt them, such as unpleasant photos, so they don’t include that information. Even more so, users try to present a positive image of themselves with generally happy pictures and an acceptable set of interests and activities. And there is a lot that is hidden: I would guess that a majority of users post pretty infrequently. This impression management, reminiscent of Goffman’s front-stage/back-stage dichotomy, has been well established by researchers.

Rob Horning, responding to Jurgenson, suggests that Facebook exposes “how little control we have over our public identity.” This may be true: even small pieces of information might present problems. Additionally, I think he is right in saying that a lot of users don’t want attention: they simply want a low-maintenance way to connect with current and past friends.

But, I would argue that users have a good amount of control over their “public identity” on the Internet. To start, they don’t have to participate and a sizable minority does not. It seems like the easiest way to lose control over what is available on the Internet is to post it yourself, whether on Facebook or a blog or Twitter feed or somewhere else. Second, even if one does participate, Jurgenson suggests that much still remains hidden. There are few people who are willing to reveal everything and few who actually want to. (I’ve always wondered if Facebook users are mostly annoyed with those people who do seem to present everything, good and bad, through their profiles.) Third, one can be friends who they want, limiting who is going to see and possibly use this information. I think a lot of the genius of Facebook is that users feel like they are in control of these aspects and generally resist efforts that use their information in ways that they may not desire. In the end, there are ways in which one can participate without doing much or exposing much.

Horning’s conclusion is interesting: “It’s harder now to be aloof, to be less aware of our inevitable performativity. We are forced instead to fight for the integrity of our manufactured personal brand.” Perhaps this is the real issue, not privacy: since we know that there are others crafting their personal image, we now have the choice to keep up or not. It is not quite a competition but rather mediated social interaction where we can see how others (and they can see how we) “put ourselves together” online. The SNS realm is now another social realm to worry about and it is hard to get away from: did I post a witty enough comment? Is that picture flattering of me? Should I be Facebook friends with that person I never really talked to? These decisions may be consequential…or they may not.

Facebook loses users in the US, UK – what does it mean?

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Facebook has had a meteoric rise – but there are some signs that the growth is slowing:

Fearing for their privacy or perhaps just bored with using the site, 100,000 Britons are said to have deactivated their accounts last month.

And Facebook fatigue seems to be catching. Six million logged off for good in the U.S. too, figures show.

Worldwide, the rate of growth has slowed for a second month in a row – and as it aims to reach its goal of one billion active users, Facebook is having to rely on developing countries to boost its numbers…

‘By the time Facebook reaches around 50 per cent of the total population in a given country, growth generally slows to a halt,’ [Eric Eldon] explained.

This article is rife with speculation: users could be upset with privacy, people could be fatigued or bored with Facebook, etc. Here are a few of these scenarios with my own thoughts:

1. There are only so many people in the world who will use Facebook anyway. It requires using the Internet consistently, whether this is by computer or some mobile device. While it may be “normal” for the younger generations (though the user rate is not 100% here either), it is used less by older generations (even though there has been growth among these sectors). I wonder what sort of saturation point Facebook itself predicted.

1a. Is it really a big deal if Facebook’s growth is now concentrated in developing countries? Is this really any different than many other American companies?

1b. Perhaps we have entered Facebook’s “mature” stage where they can no longer coast based on word-of-mouth and spectacular growth and now need to fight for new users. How long until we see Facebook TV ads trying to entice new users?

2. The article suggests the novelty of Facebook might be wearing off. Perhaps it doesn’t have enough new features – even though the changes in recent years have induced much hand-wringing, it really hasn’t changed that much. Perhaps it has too many people on there and is no longer exclusive enough – this point was driven home by The Social Network as the Winklevoss’ started with a plan to capitalize on the exclusivity of Harvard.

2a. I wonder if Facebook itself is happy with the progress it has made. On one hand, it could generate a lot of money based on targeted advertising. On the other hand, there is some evidence that Zuckerberg wishes it was much more open than it is now. Even though there are no more networks, many people are still tied to friends and acquaintances and don’t wander too far beyond this. How do you connect these newer users around the world to established users or would this be a no-go among users?

2b. The day-to-day novelty of the product should consist of what one’s friends add to the site. Without interesting status updates, pictures, news, and more, what else draws users? Farmville? Making a “friend” connection is one thing – but this is not too interesting if neither side adds new information. So beyond vanity, how can users be provoked to add more?

3. I don’t really buy the privacy argument. Some people are concerned but they are concerned about privacy in a lot of other places as well. If people were really worried about privacy, there would be a lot of things that they wouldn’t do on the Internet, let alone Facebook.

4. Perhaps some people are interested in the story of Facebook losing steam. After all, a narrative where Facebook keeps rising might not be that interesting. How long until we see more stories about competitors to Facebook, like Twitter in the US, or Orkut elsewhere?

5. These numbers regarding the loss of users have no context: how do they compare to similar figures from previous time periods? Is this an increase in the number of users who have left? Certainly, not all users have continued with Facebook after joining.

Facebook as “the most appalling spying machine ever invented”

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The Drudge Report has a link to a story that details what Wikileak’s Julian Assange thinks about government monitoring of Facebook:

WikiLeaks founder Julian Assange called Facebook “the most appalling spying machine ever invented” in an interview with Russia Today, pointing to the popular social networking site as one of the top tools for the U.S. to spy on its citizens.

“Here we have the world’s most comprehensive database about people, their relationships, their names, their addresses, their locations, their communications with each other and their relatives, all sitting within the United States, all accessible to US Intelligence,” he said. “Facebook, Google, Yahoo, all these major U.S. organizations have built-in infaces for US intelligence.

“Everyone should understand that when they add their friends to Facebook they are doing free work for the United States intelligence agencies,” he added.

The comments were a bit strange, coming from the founder of a website best known for pushing spilling secret information.

In an email to the Daily News, a Facebook spokesman denied the company was doing anything that they weren’t legally obligated to do, saying that “the legal standards for compelling a company to turn over data are determined by the laws of the country, and we respect that standard.”

This article suggests Assange’s idea is a bit daft. And while I’m just guessing at the reason for Drudge’s link, this headline could be a sobering thought for many a Facebook user and is also evidence for conspiracy theorists who think the government is out to get them. So what should we make of such comments?

On one hand, I am skeptical that the government has to-the-minute access to everything that these websites offer. On the other hand, why shouldn’t the government be monitoring online activity? If employers routinely check Facebook in order to learn more about applicants or their own workers, why shouldn’t or can’t the government? In fact, in today’s world, wouldn’t the average Internet user expect that the government is looking at websites in order to monitor and investigate certain threats that are harmful to society? Privacy (account numbers, passwords, etc.) is one thing but if people are conducting illegal activity online, don’t we want the government to check it out?

Perhaps these comments should serve as a reminder for all Internet users: what is posted to the Internet can be found by all sorts of people, your friends and your enemies.

Using cell phone data to research social networks

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Social network analysis is a growing area within sociology and other disciplines. The Wall Street Journal reports on the advantages of examining cell phone data:

As a tool for field research, the cellphone is unique. Unlike a conventional land-line telephone, a mobile phone usually is used by only one person, and it stays with that person everywhere, throughout the day. Phone companies routinely track a handset’s location (in part to connect it to the nearest cellphone tower) along with the timing and duration of phone calls and the user’s billing address…

Advances in statistics, psychology and the science of social networks are giving researchers the tools to find patterns of human dynamics too subtle to detect by other means. At Northeastern University in Boston, network physicists discovered just how predictable people could be by studying the travel routines of 100,000 European mobile-phone users.

After analyzing more than 16 million records of call date, time and position, the researchers determined that, taken together, people’s movements appeared to follow a mathematical pattern. The scientists said that, with enough information about past movements, they could forecast someone’s future whereabouts with 93.6% accuracy.

The pattern held true whether people stayed close to home or traveled widely, and wasn’t affected by the phone user’s age or gender.

The rest of the article then goes on to talk about a lot of interesting research on topics like social contagions (see an example of this research here) and social relationships using this data.

Some may be concerned about privacy, particularly with recent reports about iPhones and iPads containing a file that records the movements of users. I have a few thoughts about this:

1. Compared to other possible data sources (surveys, time diaries, interviews, ethnography), this seems like a treasure trove of information. The article suggests that nearly 75% of people in the world have cell phones – what other data source can compare with that? Could the research potential outweigh individual privacy concerns? In thinking about some of these research questions, it would be very difficult to use more traditional methods to address the same concerns. And just the sheer number of cases a researcher could access and work with is fantastic. In order to build more complex models of human behavior, this is exactly the kind of data one could use.

2. I would be less concerned about researchers using this data than companies. Researchers don’t particularly care about the individual cases in the data but rather are looking for broad patterns. I would also guess that the cell phone data is anonymized so that researchers would have a difficult time pinpointing specific individuals even if they wanted to.

3. How much of a surprise is it that this available data is being used? Don’t cell phone carriers include some sort of statement in their contracts about using data in such ways? One option here would be to not get a smart phone. But if you want a smart phone (and it seems that a lot of Americans do), then this is the tradeoff. This is similar to the tradeoff with Facebook: users willingly give their information to enhance their social lives and then the company can look for ways to profit from this information.

h/t Instapundit

$1 for your trouble

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How much is a technical trespass worth?  Apparently $1. That’s the amount just granted to a couple who had their home photographed by Google as part of its Street View service:

over two and a half years after the case got started, a judge has handed down her consent judgement, ruling that that Google was indeed guilty of Count II Trespass. [The plaintiffs] are getting a grand total of $1 for their trouble. Ouch.

Ouch indeed.  It’s not quite Bleak House, but 2.5 years of litigation is an awful lot of trouble for $1, any way you measure it.

Making art out of sprawl

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The Infrastructurist comments on a story about an artist who uses sprawl and suburbia as his subject. The Infrastructurist and the story commentator suggest these images are alienating and ultimately, tragic:

The suburbs are totally self-contained, labyrinthine, and generally terrifying. The Times describes them as “static, crystalline and inorganic. Indeed, some of these streets frame retirement communities: places to move to once you’ve already been what you’ve set out to be.” We couldn’t have said it better ourselves.

I don’t think one has to see these images as tragic. A couple of possible defenses of such images (and the one The Infrastructurist has on the story is a good one):

1. These can be seen as very ordered places. Not ordered in the sense of traditional city grid ordered but they still have a logic. The streets may be more winding but these communities seem to be centered around retail centers or parks. They may even have their own kind of beauty.

2. If one already thinks sprawl is bad, then viewing these overhead shots may just be throwing fuel on the fire. However, these images can be read as the American manifestation of particular social and cultural values: individualism and privacy as built in single-family homes and suburban streets for our cars. In America, the particular expression of these values may be best exhibited in suburbs. There are other ways suburbs/sprawl could be structured to still support those values – or perhaps these commentators would suggest these values themselves should just be done away with. But that is not a problem with these images; it is an underlying issue with sprawl and suburbs.

The changing meaning of eavesdropping

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A number of academics comment in a USA Today story about how the concept of eavesdropping is changing. One change that I have noticed myself: one often can’t avoid eavesdropping on cell phone calls, particularly in smaller spaces like trains. A second change: compared to the past, more people are sharing more information on sites like Facebook.