Sociologist argues that SATs not the best predictor of college success

In another round of the battles over standardized testing, a Wake Forest sociologist argues that the SAT is not the best predictor of college performance:

His conclusion? SATs don’t tell us much about how well a student will perform in college.

A better predictor of college success lies in a student’s high school grade-point average, class rank and course selection, Soares said…

Soares is editor of a new book, “SAT Wars: The Case for Test-Optional College Admissions,” that takes a critical look at the SAT while calling for a rethinking of the college admissions process…

When it dropped the SAT option, Wake Forest revamped its admissions process, beefing up its written response section and encouraging students to be interviewed by an admissions officer, a move that created a huge logistical challenge for the school.

This is not a small argument: as the article notes, this is a multi-billion dollar industry.

I wouldn’t be surprised if more schools continued to play around with the admissions processes, both to get around some of the difficulties with particular measures but also to get a competitive advantage in grabbing good students before other schools realize what is going on (the Moneyball approach to admissions?).