Two months ago, I noted a story about a prefab home whose interior was outfitted by Ikea. Apparently, lots of people thought Ikea was providing the whole home:
The story went nuts. Literally within an hour, we were getting emails from the Phillippines to South America to Australia to Iceland — it seemed to be real big in Iceland. We heard right away from Greece and Italy — people who were interested in knowing more about an “Ikea house.” We got 2 million Web hits.
It got mentioned on the “Tonight Show” and “Today.” The Huffington Post picked it up but later issued a correction.
We got 4,000 emails in just the first few days after the erroneous story broke. We tried to do our best to respond right away, explaining to people what we do and that the Aktiv house just contains some Ikea products.
Ikea put out a corporate press release explaining things, saying that despite erroneous reports, it is not selling prefabricated homes in the United States. We were told that people were walking into Ikea stores around the world and asking about getting a house.
As I noted two months ago, you can still get a prefabricated home from Menards!
Based on the popularity of this idea, I wonder if Ikea is looking into providing prefabricated houses. I’m sure there would be some issues of economies of scale and getting into home development but I imagine Ikea could tackle these issues if they wanted to.
Another question: are there are other brands that people would buy prefab houses from? What if Pottery Barn got into this?