Housing market slows, first-time buyers hit hard, higher priced homes not down as much

Headline: “June home sales drop to the slowest pace in 14 years as short supply chokes the market.” But, not everyone in the housing market is having the same experience:

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First-time buyers are struggling the most. Their share of June sales fell to 26%, down from 30% in June 2022. That is the lowest share since the Realtors began tracking this metric.

The higher end of the market, however, appears to be recovering. While sales were down across all price points, they were down least at the higher end. That was not the case last year, when higher-priced home sales were dropping off sharply.

The bifurcated housing market continues. At the cheaper end, the bar for entering keeps rising. With prices up, mortgage rates up, and supply down, it is harder to purchase a first home. At the more expensive end, those with means continue to be able to buy and sell.

This is not new. The starter home is hard to find in the 2020s for multiple reasons. If people cannot buy a home early on, this limits opportunities down the road. If you are already in a more expensive home, you have more options.

Whether the differences between these two ends of the housing market is addressed in ways that help long-term remains to be seen.

Barbie’s Dreamhouse and the dream of homeownership

Barbie has a big house, reinforcing ideals in the United States about homeownership:

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From the beginning, much of Barbie’s existence — her unrealistic physical proportions, the lack of racially diverse dolls, the toy’s reinforcing of gender roles — has been debated in jest and in seriousness. But her home, which has not been as publicly parsed or praised like the doll, has been a mirror for the various social, political and economic changes the rest of the country was experiencing. It has followed housing patterns and trends, from chic, compact urban living to suburban sprawl to pure excess. At times, it has been out of step, ignoring the country’s ills (Barbie’s never been broke; she has never lost her house to foreclosure)…

Financial institutions frequently turned down mortgage applications for women without male co-signers when Mattel debuted the Dreamhouse in 1962, three years after Barbie shook up the toy world, arriving in a one-piece bathing suit and kitten heels…

Society has held up “this promise of homeownership as part and parcel of the American dream,” for centuries, said Ms. Castro. More than 60 years of Barbie’s Dreamhouses have further instilled that in us from a young age.

To own a home at all, especially one with a three-story slide, can feel unattainable for most. From July 2021 to June 2022, home buyers were richer, whiter and older than they had been in decades. The share that were first-time homeowners was the lowest its been since at least 1981. And, the median home price exceeded $400,000 for the first time.

It’s called a Dreamhouse for a reason. We can all dream, can’t we?

Is the Barbie Dreamhouse simply a plot to teach children that they should aspire for a large home with all the latest furnishings and in a bright style?

The American Dream of homeownership is persistent and takes many forms. It includes statements by presidents. It includes decades of policies. It is reinforced in television shows and on television networks. It then would not be a surprise that children’s toys would reflect a similar theme.

How many toys do this? How often does “playing house” explicitly or implicitly support homeownership? Even if children cannot voice what they are doing, living in a society that pushes the American Dream of a suburban single-family home is bound to be picked up early in life.

All of this thinking of the Dreamhouse reminds of Lynn Spigel’s 2001 book Welcome to the Dreamhouse: Popular Media and Postwar Suburbs. I recommend it.

New York Times finds more suburbanites complaining about pickleball noise

Pickleball produces noise and some suburbanites across the country are not happy about it:

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Sports can produce all kinds of unpleasant noises: referees’ whistles, rancorous boos, vuvuzelas. But the most grating and disruptive sound in the entire athletic ecosystem right now may be the staccato pop-pop-pop emanating from America’s rapidly multiplying pickleball courts.

The sound has brought on a nationwide scourge of frayed nerves and unneighborly clashes — and those, in turn, have elicited petitions and calls to the police and last-ditch lawsuits aimed at the local parks, private clubs and homeowners associations that rushed to open courts during the sport’s recent boom.

The hubbub has given new meaning to the phrase racket sport, testing the sanity of anyone within earshot of a game.

People from a number of communities are interviewed about the noise. The suburbs figure prominently in this list of the communities cited:

-Arlington, VA: suburb of Washington, D.C.

-Wellesley, MA: suburb of Boston

-York, ME: suburb of Portland

-Scottsdale, AZ: suburb of Phoenix

-Longboat Key, FL: suburb of Sarasota

-West Linn, OR: suburb of Portland

-Falmouth, MA: in the Barnstable Town MSA

Is this a primarily suburban problem? It may not be exclusive to suburbs – see this earlier post about noise complaints in Chicago – but pickleball is growing in popularity among suburbanites and suburbs have a lot of single-family homes whose owners do not appreciate noises or other threats to their private lives.

Will this continue to be a suburb-by-suburb problem, is there a solution that can be effective across suburbs, and/or will this problem spread to kinds of American communities?

What it might mean to have a house sticker on the back window of my car

Stickers on the back windows of cars can signal all sorts of things. The number of family members. A favorite vacation spot. A beloved car brand or sports team.

What would a house sticker in the back window mean?

I recently saw a SUV with a two-story house sticker. The sticker looks similar to a drawing a child might make of a house. The picture below has such an image; this sticker had much cleaner lines but had a similar shape.

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Here are some options for what the driver of the vehicle might want others to know:

  1. They own a home. Americans value home ownership.
  2. They value home. Like others might include stickers of family members and pets, this house signals the importance of home and what happens there.
  3. They work in real estate or a related industry. However, wouldn’t they want to put their name or company to make this clear?
  4. Someone in their household or a friend drew this picture and they made a sticker out of it. It is easy to order stickers online.

Put together a home and an SUV (with a sticker of a home) and you have the American Dream?

Potentially different logics for land: from a church that “nourished thousands” to million dollar homes

Reflecting on the tearing down of a Catholic church in Chicago, one long-time parishioner describes what will replace the structure:

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It’s a “good’ neighborhood now. And the land that Transfiguration once occupied will be turned into about a dozen single-family homes, where, in an area that was zoned for and still is largely home to two- and three-flats, the starting price of a new house is $1.35 million. Talk to me about the zoning on that one.

This week is the one I dreaded: the physical building, Transfiguration of Our Lord, is being torn down. I held out hope that the building that had welcomed and taken care of so many would be preserved. At the very least, I hoped that the land that nourished thousands of families would house a few more of them in the middle of a nationwide affordable housing crisis. But why build homes for two or three families when you can get rich selling a house to just one?

So the fences have gone up, and the building is coming down.

Processing the closing of a long-time religious congregation can be difficult.

But, there is also a suggestion above that these are two very different uses of land. According to this member, the church nourished families and the community. The church welcomed immigrants. Its school educated kids. The church was a gathering place. Churches in the United States do not pay property taxes, but they can provide services for the neighborhood.

In contrast, the buildings that will replace the church will be expensive single-family homes. These will provide private space for households within a desirable neighborhood. There is money to be made in the developing and selling of the buildings.

This could lead to a question: is land better used for organizations that serve the community or for single-family homes? If people care more about money, creating more real estate is the answer. If people want to emphasize community, there might be room for religious congregations and other neighborhood organizations, but they may need to sustain themselves. Americans value single-family homes and like making money. When congregations close, it is a relatively easy step in many communities to redevelop this land or reuse the buildings in ways that generate money and revenue.

Responding to the affordability of suburbs outside America’s most expensive cities

A recent analysis looked at how affordable suburban residences were compared to prices in the most expensive cities in the U.S.:

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Buying a house in the suburbs isn’t just a little easier on the wallet for city dwellers. In some parts of the country, bedroom communities offer an entirely different real estate market. Over 600 of the 777 suburbs within 30 miles of the country’s 20 most expensive cities are more affordable in terms of price per square foot — up to 65% cheaper in some places.

The East Coast offers the most suburban alternatives to main cities: 95 of the top 100 suburbs with the biggest price differences are near New York, Washington D.C., Boston, and Miami…

These are the top 10 cities with the most relatively affordable suburbs for home buyers, ranked by the percentage of suburbs with a lower cost per square foot compared to the main city.

  1. Salt Lake City, Utah (100%)
  2. New York, New York (98%)
  3. Washington, D.C. (97%)
  4. Boston, Massachusetts (93%)
  5. Honolulu, Hawaii (90%)
  6. Austin, Texas (89%)
  7. Seattle, Washington (83%)
  8. Boise, Idaho (80%)
  9. Denver, Colorado (80%)
  10. Riverside, California (79%)

A few thoughts in response:

  1. Do people always seek out the cheapest housing and move to the suburbs? Some will move to the suburbs because of lower price points. Others might stay in the city or go to the suburbs for other reasons.
  2. Is 30 miles out from an expensive city a large enough radius? It might be for some of these cities and not for others. Additionally, many commutes are suburb to suburb to being 40 miles out and commuting to a suburb 25 miles from the city is a different comparison than city versus suburban settings.
  3. One reason the expensive cities are so pricey is that they are desirable. If more people move to a region, does this then decrease the affordability of suburbs as well?
  4. Is it safe to assume then that there are metro areas where city and suburb prices do not have much difference?

What companies could embody the slogan “Delivering the American Dream”?

I recently saw on the side of a truck the slogan for a company: “Delivering the American Dream.” Before I say which firm uses this, some thoughts on what kinds of companies this could fit:

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-Take the first part of the slogan: “delivering.” Could this fit a major delivery company? Imagine this as the slogan of UPS or FedEx; would it fit as they delivery so many different items to people?

-The second part of the slogan references “the American Dream.” This could refer to housing and the suburbs. (And I did spot this slogan in the suburbs.) Could a house be delivered or could it refer to some essential parts of homes (furniture, appliances, etc.)?

-The whole phrase suggests the American Dream can be delivered. This is a big promise. As noted above, the Dream can be symbolized by tangible objects but it is also an important ideology encompassing multiple factors.

Time for the reveal: this is the slogan of 84 Lumber. Here is part of the company’s history on their website:

Founded in 1956 and headquartered in Eighty Four, Pennsylvania, 84 Lumber Company is the nation’s largest privately held supplier of building materials, manufactured components, and industry-leading services for single- and multi-family residences and commercial buildings.

The company operates 310 facilities which includes stores, component manufacturing plants, custom door shops and engineered wood product centers in 35 states. 84 Lumber also offers turnkey installation services for a variety of products, including framing, insulation, siding, windows, roofing, decking and drywall.

In the early days, founder Joe Hardy, in conjunction with his two brothers, Norman and Bob Hardy, and family friends Ed Ryan and Jack Kunkle, pooled together $84,000 in funds to purchase land and buildings for a new “cash and carry” lumberyard. The idea was that customers would pay by cash or check and if merchandise was unable to be “carried” out, an additional charge was implemented to have the item personally delivered…

Since then, 84 Lumber experienced exceptional growth, powered by Maggie’s vision to expand, and evolve the business. With tenacious leadership, and the 84 Lumber team’s true passion for their company, a new 84 Lumber emerged from tough economic times to become the powerhouse it is today. Now, 84 Lumber is a certified national women’s business enterprise and has held a spot on the Inc. 5000 list of America’s fastest growing companies for several years in a row. The company hit $7.9B in sales in 2021, and increased to $8.78B in 2022.

The slogan does indeed refer to the single-family home and other buildings. They deliver some of the essential components of structures that many Americans use without any knowledge of where the materials came from.

If any company could live up to this slogan, this seems to be a good fit. While other companies could make a good claim with other goods and services, a close connection to single-family home construction connects closely to the American Dream.

Few Americans think “it is a good time to buy a house”

Since 1978, Gallup has asked Americans whether they think “it is a good time to buy a house.” The percentages of Americans agreeing with this in 2022 and 2023 are the lowest figures recorded:

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Twenty-one percent of U.S. adults believe it is a good time to buy a house, down nine percentage points from the prior low recorded last year. The 2022 and 2023 readings are the only times that less than half of Americans have perceived the housing market as being good for buyers in Gallup’s trend since 1978…

Gallup first asked Americans about their perceptions of the housing market in 1978, when 53% thought it was a good time to buy a house. Thirteen years later, when the question was asked again, 67% held that view. The record high of 81% was recorded in 2003, at a time of growing homeownership rates and housing prices…

Opinions of the housing market are bleak and generally similar among all major subgroups, including by region, urbanicity, homeownership status, income, education and party identification. Subgroups in these categories range from 18% to 24% thinking it is a good time to buy a house.

Americans tend to like homeownership. Thus, this data could be interest if it goes toward the direction toward less interest in buying homes and less support for policies that privilege homeownership. If enough Americans are this pessimistic, perhaps they do not think they can pursue owning a home. Perhaps they want policies that provide help for renting or other housing options. Perhaps their inability to purchase a home at younger ages means they will not be able to catch up later.

However, I suspect the pessimism of 2022 and 2023 is tied to current conditions more than it signals a large shift in how Americans think about homeownership. The Gallup data suggests support went down a bit in the mid-2010s and then dropped off in the last two years. It might take another year or two to see if (1) housing conditions improve and (2) support rises. Of course, housing conditions may not improve much and a longer-term run of pessimism could lead to bigger changes.

The bigger question might be this: how many years of negative perceptions about owning a home will it take for patterns to change long-term?

Average sales price of houses up over 500% since 1983

An article on generational wealth transfers in the United States highlighted this significant rise in the average selling price of homes from 1983 to today:

From reading the chart, the rise in average prices is over 500% from roughly $90,000 in late 1983 to over $500,000 in early 2023. This, presumably, can be seen in communities across the country.

This is quite the rise. In this time, leaders promoted the ideology of homeownership. Americans came to see housing as more of a financial investment. It was the time of McMansions. Sprawl continued and zoning protected single-family homes.

Now there is a lot of money tied up in homes and real estate plus homes have become an even more important marker of wealth. As the article asked, will the transfer of wealth in these homes simply reproduce existing disparities in housing? Or, might there be ways that the increased value of housing help promote access and opportunities for others?

The suburbs are not having a “surprise revival” as they never went away

A summary of several recent patterns involving the American suburbs starts with this:

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American suburbia— once marked by dying malls and empty office parks — is thriving.

But, given the already-existing love in the United States for the suburbs, are the suburbs back?

Take one of the pieces of evidence cited. A recent survey suggests a good portion of millennials want to settle in the suburbs:

For eight years now, as millennials have entered their thirties and forties, also known as “homebuying age,” Bank of America has surveyed over 1,000 members of the generation once a year for its Home Work series. And for 2023’s edition, it finds a “suburban nation” alive and well. Older millennials (age 31–41) are almost three times as likely to move into a house than an apartment, the survey found, and they’ve got a hunger for the Costco dog, so to speak. 

Migration patterns during the pandemic have clearly established that most homebuyers have wanted to flee big cities, with some “zoomtowns” such as Boise benefiting in particular. But the survey reveals something even more drastic. In a section called “suburban nation,” BofA reveals that 43% to 45% of millennials—of every age—expect to buy a house in the suburbs…

The interest is pervasive across the generation, and maybe means that the suburb is in for a new and better revival. And a 2021 study from Pew Research Center found that one in five adults preferred city life, compared to one quarter of adults in 2018, those who favored the suburbs increased post COVID-19 as well. One of suburbia’s worst qualities or stereotypes was its pervasive whiteness, now with the surge in interest the suburbs are starting to grow to reflect the diversity of the country at large. Big suburbs are actually now more racially diverse than the nation, according to a Brookings analysis

I take this less of millennials now really want to go to the suburbs and more of millennials are following the patterns of previous generations of Americans. What exactly the suburbs are today is different – they are more complex – but they are still structured around single-family homes, family life, and attaining the American Dream.

All places go through some fluctuations in conditions and appeal. It will take longer than just a few years to doom the suburbs as Americans have now devoted decades to celebrating and pursuing them.