Durkheim, modern American hyper-individualism, and moral consensus today

One commentator links Durkheim’s ideas about suicide, anomie, and society to individualism in America today:

Here in the West, we take individualism and freedom to be foundational to the good life. But Durkheim’s research revealed a more complicated picture. He concluded that people kill themselves more when they are alienated from their communities and community institutions. “Men don’t thrive as rugged individualists making their mark on the frontier,” the University of Virginia sociologist W. Bradford Wilcox pointed out recently: “In fact, men seem to be much more likely to end up killing themselves if they don’t have traditional support systems.” Places where individualism is the supreme value; places where people are excessively self-sufficient; places that look a lot like twenty-first century America—individuals don’t flourish in these environments, but suicide does.

Durkheim’s work emphasizes the importance of community life. Without the constraints, traditions, and shared values of the community, society enters into a state of what Durkheim called anomie, or normlessness. This freedom, far from leading to happiness, often leads to depression and social decay (as the “twerking” Miley Cyrus perfectly exemplified recently at the Video Music Awards). Durkheim thought that the constraints—if not excessive—imposed on individuals by the community ultimately helped people lead good lives.

But we live in a culture where communitarian ideals, like duty and tradition, are withering away. Even conservatives, who should be the natural allies of these virtues, have in large part become the champions of an individualism that seems to value freedom, the market, and material prosperity above all else, leaving little room for the more traditional values that well known thinkers like Russell Kirk and Richard Weaver cherished. “Man is constantly being assured today that he has more power than ever before in history,” wrote Weaver in Ideas Have Consequences (1948), “but his daily experience is one of powerlessness. . . . If he is with a business organization, the odds are great that he has sacrificed every other kind of independence in return for that dubious one known as financial.”…

Let’s return to the Google Books Ngram Viewer to illustrate the point. When Twenge, Campbell, and their colleague Brittany Gentile analyzed books published between 1960 and 2008, they found that the use of words and phrases like “unique,” “personalize,” “self,” “all about me,” “I am special,” and “I’m the best” significantly increased over time. Of course, it is not just in our books where this narcissism appears. It is also throughout the popular culture, not least in pop music. When a group of researchers, including Campbell and Twenge, looked at the lyrics of the most popular songs from 1980 to 2007, they found that the songs became much more narcissistic and self-centered over time. In the past three decades, the researchers write, the “use of words related to self-focus and antisocial behavior increased, whereas words related to other-focus, social interactions, and positive emotion decreased.”

Durkheim was very much about social cohesion, moral consensus, and the interdependence of individuals in modern society. Individuals may think that they are self-sufficient or able to do a lot on their own but much of their lives are built on the efforts of others.

Another aspect of this might be the declining participation of Americans in civic groups as outlined by Robert Putnam in Bowling Alone. This doesn’t mean Americans are completely withdrawn but it does suggest they might be more wary of collectives or only choose to participate when it suits them. This is how you can view online social networks like Facebook and Twitter: they enable social interaction but it is at the demand of individual users as they get to decide when and how they interact.

You could flip this this around and ask a different question: what are Americans all committed to? Where do we still have moral consensus? Perhaps in declining trust in institutions. Perhaps in celebrating Super Bowl Sunday. Perhaps the idea that homeownership is a key part of the American Dream. Perhaps in religiosity (even with the rise of the “religious nones,” some of whom still believe in God). Here are a few other things 90% of Americans can agree on:

Yet there are some opinions that 90% of the public, or close to it, shares — including a belief that citizens have a duty to vote, an admiration for those who get rich through hard work, a strong sense of patriotism and a belief that society should give everyone an equal opportunity to succeed. Pew Research’s political values surveys have shown that these attitudes have remained remarkably consistent over time.

The proportion saying they are very patriotic has varied by just four percentage points (between 87% to 91%) across 13 surveys conducted over 22 years. Similarly, in May 1987, 90% agreed with the statement: “Our society should do what is necessary to make sure everyone has an equal opportunity to succeed.” This percentage has remained at about 90% ever since (87% in the most recent political values survey).

It is not that we don’t have zero social cohesion these days. The argument here could be two-fold: (1) social cohesion has declined from the past; (2) social cohesion today has changed – it might be more “alone together” than everything else where we can be around others at times and share some common values but we generally want to follow our own paths, as long as they aren’t impeded too much by the paths of others.

Gangs using social media in Chicago

Wired looks at how Chicago gangs are using social media:

We naturally associate criminal activity with secrecy, with conspiracies hatched in alleyways or back rooms. Today, though, foolish as it may be in practice, street gangs have adopted a level of transparency that might impress even the most fervent Silicon Valley futurist. Every day on Facebook and Twitter, on Instagram and YouTube, you can find unabashed teens flashing hand signs, brandishing guns, splaying out drugs and wads of cash. If we live in an era of openness, no segment of the population is more surprisingly open than 21st-century gang members, as they simultaneously document and roil the streets of America’s toughest neighborhoods.

There’s a term sometimes used for a gangbanger who stirs up trouble online: Facebook driller. He rolls out of bed in the morning, rubs his eyes, picks up his phone. Then he gets on Facebook and starts insulting some person he barely knows, someone in a rival crew. It’s so much easier to do online than face-to-face. Soon someone else takes a screenshot of the post and starts passing it around. It’s one thing to get cursed out in front of four or five guys, but online the whole neighborhood can see it—the whole city, even. So the target has to retaliate just to save face. And at that point, the quarrel might be with not just the Facebook driller a few blocks away but also haters 10 miles north or west who responded to the post. What started as a provocation online winds up with someone getting drilled in real life.

And the police are watching:

Gang enforcement officers in Chicago started looking closely at social media sites about three years ago, after learning that high school students were filming fights in the hallways and alcoves of their schools and posting the videos online. Boudreau tells me that they began to hear about fight videos going on YouTube during the day, and then they would often see a related shooting later in the afternoon. In the department’s deployment operations center, the other unit in the force that regularly monitors social media activity, officers first took notice when they read in the newspaper about a West Side gang member who was using the Internet to find out about enemies being released from prison. But “virtual policing” became a priority only after kids aligned with local cliques started calling each other out in rap videos…

Police and other experts say the ad hoc, emotional nature of street violence today might actually present an opportunity. Repairing big rifts between warring criminal enterprises is really hard; defusing minor beefs and giving kids skills to regulate their socio-emotional behavior is highly labor-intensive but effective. And the public nature of social media gives police and advocacy groups some warning about trouble before it starts. For a long time, criminal-justice experts have talked about predictive policing—the idea that you can use big data to sniff out crimes before they happen, conjuring up an ethically troublesome future like the one depicted in Steven Spielberg’s Minority Report. But in Chicago and other big cities, police are finding it’s much easier than that. Give people social media and they’ll tell you what they’re about to do.

And this activity on social media helps fuel a social network approach to examining gangs.

New ASA task force on social media

The American Sociological Association has a new task force on social media that will meet during the 2013 ASA meetings in New York City:

According to Tapia, the ASA has “worked hard to keep pace with the changes in social media” by adopting practices such as maintaining a Facebook page and working with Twitter. However, she added, many sociologists lack the experience and knowledge to fully utilize social media. While in graduate school, sociology students are required to read an extensive amount of literature that goes back hundreds of years but do not receive comparable training in using online tools.

“The purpose of the task force is to think more broadly about ways in which we can help to shine a bright light on sociology,” she said. “For example, many members are eager to promote their books. But some members don’t quite know how to go about it.”…

The Task Force on Social Media will hold its first face-to-face meeting at the ASA Annual Meeting in New York City on Aug. 10. The bulk of the task force work will be done by sub-committees operating electronically and by conference calls over the next 18 months. There will be a second face-to-face meeting in August 2014 at the ASA Annual Meeting in San Francisco.

As a discipline, sociology could use more positive exposure through social media. According to a posting earlier this year, the full name of the group is the Task Force on Using Social Media to Increase the Visibility of Sociological Research. At the same time, Twitter and Facebook and other places don’t always lend themselves to nuanced scientific explanation of the social world…

The quick rise and fall of “Pray for Boston” on social media

One early response to the Boston bombings on social media, “Pray for Boston,” quickly increased and then quickly faded. Here is one reaction and possible explanation:

It was jarring. There was the weirdness of seeing so many references to the divine in spaces normally reserved for vacation photos and article links and quips about the news. It was tempting to think that all the social-media-fueled “prayers for Boston” somehow degraded the idea of prayer. As one Facebook commenter wrote on the Pray for Boston page: “Do you want me to DEFINE prayer? A solemn request for help or expression of thanks addressed to God or an object of worship. Prayer is solemn. Not a ‘like’ on facebook.”

It was also strange to see so many non-religious friends talking about prayer. The majority of my Facebook friends who wrote about praying aren’t especially observant. Maybe they go to church or synagogue on holidays, but not regularly—and they certainly don’t post about prayer under normal circumstances…

But I’m not sure that’s really what’s going on here. I don’t think the outpouring of post-Boston social-media prayer was fueled by a bunch of people who, in the face of tragedy, are suddenly eager to seek God. As Elizabeth Drescher writes in a well-done piece at Religion Dispatches, it didn’t take long for the “pray for Boston” meme to die; it was soon replaced by other, more practical sentiments. I noticed that, too. Here it is in graph form—check out how quickly the phrase “pray for Boston” surged on Twitter on Monday, and then how quickly it fell…

Drescher believes #PrayforBoston rose and fell so quickly because the prayers were never really about religion in the first place. They were more reflections of temporary anxiety and sadness than a lasting call to pursue belief:

I’ll throw out two related ideas:

1. Perhaps expressing prayer for victims of tragedy is an updated feature of civil religion in the United States. After tragic events, particularly deaths, it is common for politicians, media figures, and others to say something like “our thoughts and prayers are with the victims.” This is a shorthand for saying we care about the victims and are hoping for the best for them. Invoking prayer is a generic idea (such phrases are not explicitly about praying to “the Christian God” or Jesus) and works pretty well in a society where 80-90% still believe in God or a higher power. In other words, it is like saying “God bless America” at the end of major political speeches – it is a reference to religion but runs little risk of offending people and taps into some transcendent ideas about ourselves and the United States.

2. It is relatively rare to see sustained expressions of religious faith on social media. While most Americans still have some sort of religious or spiritual belief, social media tends to frown on such expressions. Perhaps this is related to the idea of Moral Therapeutic Deism as found and defined by sociologist Christian Smith – what may work religiously for you is fine as long as you don’t impose your values on me and “force” me to see this on my Facebook or Twitter feed may simply be too much. At the same time, just the fact that this social media meme even started at all indicates some kind of religious background of the users.

What is more important: the absolute number of crimes or the crime rate?

Chicago has received a lot of unwanted attention because of the absolute number of murders in recent years. But, a new study finds having more gun laws leads to lower gun death rates. Which is better: the absolute number or the rate?

In the dozen or so states with the most gun control-related laws, far fewer people were shot to death or killed themselves with guns than in the states with the fewest laws, the study found. Overall, states with the most laws had a 42 percent lower gun death rate than states with the least number of laws.

The results are based on an analysis of 2007-2010 gun-related homicides and suicides from the federal Centers for Disease Control and Prevention. The researchers also used data on gun control measures in all 50 states compiled by the Brady Center to Prevent Gun Violence, a well-known gun control advocacy group. They compared states by dividing them into four equal-sized groups according to the number of gun laws.

The results were published online Wednesday in the medical journal JAMA Internal Medicine.

More than 30,000 people nationwide die from guns every year nationwide, and there’s evidence that gun-related violent crime rates have increased since 2008, a journal editorial noted.

Even this first quoted paragraph conflates two different measures: the absolute number of gun deaths versus gun death rates. What does the public care most about? Rates make more sense from a comparative point of view as they reduce the differences in population. Of course Chicago would have more murders and crimes than other cities with smaller populations – after all, it is the third most populous city in the United States. Researchers are probably more inclined to use rates. But, absolute numbers tend to lead to more scintillating stories. The media can focus on milestone numbers, 400, 500, 600 murders, as well as consistently report on percentage differences as the months go by. Rates are not complicated to understand but are not as simple as absolute numbers.

I can’t help but think that a little more statistical literacy could be beneficial here. If the public and the media heard about and knew how to interpret rates, perhaps the conversation would be different.

Nielsen and Twitter combine to measure Twittering about television

With the rise of Twitter messages about television shows and events, Nielsen and Twitter just announced a new project to measure the connection:

“The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,” said Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”…

The Nielsen Twitter TV Rating will enhance the social TV analytics and metrics available today from SocialGuide by adding the first-ever measurement of the total audience for social TV activity – both those participating in the conversation and those who were exposed to the activity –providing the precise size of the audience and effect of social TV to TV programming.

SocialGuide, recently acquired by Nielsen and NM Incite, currently captures Twitter TV activity for all U.S. programming across 234 TV channels in English and Spanish, and more than 36,000 programs.  Through a sophisticated classification process, SocialGuide matches Tweets to TV programs to offer key social TV metrics including the number of unique Tweets associated with a given program and rankings for the most social TV programs.

This may be interesting in itself but the key may just be translating this into information that TV networks can sell to advertisers:

Brad Adgate, an analyst at Horizon Media, said advertisers will view the Twitter ratings as a useful layer of information about a show’s popularity, but it is “not going to be close to the currency” of existing ratings metrics.

“It lets producers and creative directors know if the storyline is working, like a huge focus group,” Adgate said. “But I don’t think you can translate comments to ratings for a show. Right now I think the bark right now is bigger than its bite.”…

Mark Burnett, executive producer of NBC’s hit “The Voice,” argued that advertisers should value programs that can attract a high level of social media engagement from viewers. Deeply embedded social media elements, such as live Twitter polls, were critical in driving “The Voice” to the top of the Tuesday night ratings among viewers between 18 to 49, Burnett said.

“If you’re an advertiser, wouldn’t you want to know whether people are watching this show passively or if they’re actively engaged in the viewing experience?” Burnett said. “Five years from now this will make traditional television ratings seem archaic.”

In other words, if this metric works well, television networks will be able to charge advertisers more based on increased levels of Twitter engagement or find some way to provide more targeted advertising to Twitter users. What will Twitter engaged TV watchers get out of it? I’m not sure. Will any of this measurement and action based on the data enhance the interactive element of TV watching? Theoretically, if TV networks could get more money for advertising based on social media engagement, they might have more money to put into developing quality programming. But, there are few guarantees there.

I’ll be very interested to see in coming years if Twitter and Facebook continue to remain relatively ad-free or if the need to monetize these experiences to make money takes precedence.

Highlights from the Nielsen Social Media Report 2012

Nielsen just released the Social Media Report 2012 (more data here). Here are a few things to note:

Facebook remains the most-visited social network in the U.S. via PC (152.2 million visitors), mobile apps (78.4 million users) and mobile web (74.3 million visitors), and is multiple times the size of the next largest social site across each platform.  The site is also the top U.S. web brand in terms of time spent, as some 17 percent of time spent online via personal computer is on Facebook.

-More than 70% of Pinterest’s users are female.

-The top three reasons by far for why social networks users become connected/friends: know person in real life, interested in keeping up, mutual friends. This is more evidence that social networks are mainly about maintaining existing connections rather than creating new connections.

-Watching TV is increasingly linked to tablet, smartphone, and Twitter usage. Multitasking is alive and well and perhaps TV can be interactive after all.

There is also some fascinating data at the end about social media usage around the world.

What is the future of Facebook if half of Americans think it is a fad?

A new survey reveals some controversy in how long Americans think Facebook will last:

Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high…

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

I’m not sure why we should think that average Americans should be experts on the value of Facebook’s IPO but the questions about the staying power of Facebook are pretty fascinating. I wonder what exactly it means that people call Facebook a fad: does that mean it is too popular (this could go along with the idea that Facebook is overvalued) or that it will someday disappear (maybe replaced, maybe simply fades away)? These are two very different options: Facebook’s membership numbers will probably level off at some point but that is very different than suggesting Facebook may not be around in ten years.

To me, these figures suggest several things:

1. The IPO could be a very important turning point for Facebook, perhaps akin of a transition from young adulthood to becoming a mature company. Will the company continue to grow or is this the beginning of the end (particularly in public perceptions)?

2. There is still room for Facebook to become more integrated into the daily life of people, particularly older Americans. Perhaps the number of users can’t increase all that much but the time one spends on Facebook can.

3. Facebook still needs to show a certain segment of the population that it is “worthwhile” and not just a “fad. “I’m not sure exactly what this would look like. It could include giving Facebook more functions so that more online activity, like shopping (though respondents to this survey are not very favorable about the idea of giving Facebook this data), takes place through Facebook. Or perhaps it includes convincing people that the social interaction on Facebook is now how normal social interaction takes place.

On the whole, this means that there is a lot for Facebook still to do.

Sociology grad student: scholars need to and can make their research and writing more public

Sociology PhD student Nathan Jurgenson argues that scholars need to make their research more public:

To echo folks like Steven Sideman or danah boyd, we have an obligation to change this; academics have a responsibility to make their work relevant for the society they exist within.

The good news is that the tools to counter this deficiency in academic relevance are here for the taking. Now we need the culture of academia to catch up. Simply, to become more relevant, academics need to make their ideas more accessible.

There are two different, yet equally important, ways academics need to make their ideas accessible:

(1) Accessible by availability: ideas should not be locked behind paywalls.

(2) Accessible by design: ideas should be expressed in ways that are interesting, readable and engaging.

Considering that Jurgenson researches social media (see my earlier post on another of his arguments), I’m not surprised to see him make this argument. Though most of his argument is tilted toward the brokenness of the current system, Jurgenson wants to help the academic world see that we now have the tools, particularly online, to do some new things.

A few other thoughts:

1. Does every generation of graduate students suggest the current system is broken or is this really a point in time where a big shift could occur?

2. Jurgenson also hints that academics need to be more able to write for larger publics. So it is not just about the tools but about the style and rhetoric needed to speak through these other means. I can’t imagine any “Blogging Sociology” courses in grad schools anytime soon but Jurgenson is bringing up a familiar complaint: academics sometimes have difficulty making their case to people who are not academics.

3. Jurgenson doesn’t really get at this but these new tools also mean that data, not just writing, can be shared more widely. This could also become an important piece of a more open academia.

4. The idea that academic writing should or could be fun is intriguing. How many academics could pull this off? Might this reduce the gravitas of academic research?

New Microsoft lab in New York City to study social media and social science

Microsoft is opening up a new laboratory in New York City that will focus on the intersection of social media and social science:

Microsoft Research is opening a new lab in New York City, headed by ex-Yahoo senior scientists. The star crop of researchers includes sociologist and network theorist Duncan Watts, computational scientist David Pennock, and machine learning expert John Langford…

Microsoft’s research hubs are behind several of the company’s successful products. The Kinect and Bing were both developed for years as research projects before Microsoft turned them into products…

The NYC lab recruits bring in mathematical and computation tools that could work magic with existing social media research already underway at Microsoft Research, led by folks like Gen-fluxer danah boyd. “I would say that the highly simplified version of what happens is that data scientists do patterns and ethnographers tell stories,” boyd tells Fast Company. While Microsoft Research New England has strengths in qualitative social science, empirical economics, machine learning, and mathematics, “We’ve long noted the need for data science types who can bridge between us,” boyd explained in a blog post announcing the NYC labs.

Data available via social networks like Twitter and Facebook finally offer a discrete measure of how people interact with one another, and how influence flows through their web of social links. As Watts explains it: “We want to understand how these phenomena work, we have to take a very large scale view of the world but have to refine our viewing a very fine grained way.”

Microsoft has hired 15 founding members (8 of those names are public), but that number is likely to grow in the coming months “like a university department in good times,” Chayes said. (Microsoft Research’s other units vary in size from 40 to 400 members of staff). The lab will draw on collaborators at the University of Pennsylvania, Rutgers, Princeton, New York University, and Columbia who’ve expressed an interest in working with the NYC labs.

This sounds like a fascinating opportunity to bring together a number of notable researchers across disciplines to tackle new issues and data.

I wonder how many academics would bristle at this news simply because of the connection to Microsoft, the supposedly big bad company that has tried to force its way in the computing world and is seen less favorably than “cooler” firms like Yahoo, Google, and Apple. At the same time, it is only with the resources available at these sorts of companies that you could put together labs like this and grant employees (Google is particularly famous for this) time to do their own creative work. How much of the work in this lab will be expected to be funneled into Microsoft products versus the general world of academia? Well-known researchers like danah boyd and Duncan Watts have made it work in the past but how different is it to work for a corporation versus an academic institution? I assume there must be some nice perks, including salary…