Mid-century modern ranches as the anti-McMansion

If you don’t want a McMansion, one Pinterest user suggests looking into a mid-century modern ranch:







I don’t buy this argument about modern ranch homes winning out against McMansions. Here are a few reasons:

1. I don’t think most Americans would choose a modernist home over a McMansion.

2. These ranch homes look they still have a decent amount of space. How much smaller than a typical McMansion does an anti-McMansion have to be? Others have argued a better opposite end of the spectrum is a micro-apartment: significantly smaller and located in a much denser context.

3. McMansions get criticized for poor architecture but ranches are fairly limited in this arena as well. Of course, there are degrees of modernist homes and a “normal” ranch may not have many of these features such as stark lines and simple designs. Or, ranches may go all in regarding their modern design while McMansions dabble in various styles. But, authentically undesirable architecture may not be that different from inauthentic undesirable architecture.

4. The interiors of these ranches look tastefully decorated. Can’t the same be done for McMansions? I would also guess ranch homes can be made to look bad and those are the ones that don’t make it anywhere near Pinterest.

Highlights from the Nielsen Social Media Report 2012

Nielsen just released the Social Media Report 2012 (more data here). Here are a few things to note:

Facebook remains the most-visited social network in the U.S. via PC (152.2 million visitors), mobile apps (78.4 million users) and mobile web (74.3 million visitors), and is multiple times the size of the next largest social site across each platform.  The site is also the top U.S. web brand in terms of time spent, as some 17 percent of time spent online via personal computer is on Facebook.

-More than 70% of Pinterest’s users are female.

-The top three reasons by far for why social networks users become connected/friends: know person in real life, interested in keeping up, mutual friends. This is more evidence that social networks are mainly about maintaining existing connections rather than creating new connections.

-Watching TV is increasingly linked to tablet, smartphone, and Twitter usage. Multitasking is alive and well and perhaps TV can be interactive after all.

There is also some fascinating data at the end about social media usage around the world.

“McMansions Gone Rogue”: critiquing McMansions on Pinterest

For a gallery of photos that critique McMansion rooms, check out this Pinterest page. These rooms have some interesting design elements and beyond these style choices, they don’t look very liveable.

I presume the solutions for these rooms is to consult the interior designer who put together this page. Is her solution primarily about better interior design in these spaces or would she advocate for different homes, like the Not So Big House, all together?