Suburbanites in these 6 states will get a lot of attention from presidential campaigns in the next six months

Political strategists suggest six states may determine the 2024 presidential election:

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The titanic Biden-Trump election likely will be decided by roughly 6% of voters in just six states, top strategists in both parties tell us.

  • Each side will spend billions to reach those voters over the next six months…

In which states?

Zoom in: Both campaigns are obsessed with six states — Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin.

And which voters within these six states?

We perked up our ears when we heard a Biden insider use the “6% of six states” formulation as a proxy for how narrow a group of voters are considered truly in play — swing voters in swing states.

  • Republicans are making a similar calculation. A Trump insider told us that persuadable voters are below 10% in every battleground: “I think it’s probably 6% in Wisconsin but 8% in Michigan, and lower in Arizona.”

Given the way recent elections have gone regarding the importance of suburban voters, would a big proportion of those 6% live in suburbs? If so, these suburban voters can expect many appeals to come their direction from a variety of methods. Targeted ads online, TV and radio ads, mailers, campaign events, local gatherings, and door to door appeals. Lots of conversation about these voters and what they are thinking. Many media stories about them.

Does the average suburban voter in this 6% like that their vote matters or tire of lots of political attention?

Suburban voters lead the way in determining the 2022 midterm elections

Which group leads off an analysis of key voters in the 2020 midterms? Suburban voters:

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During the Trump years, many suburban voters, especially women, shifted toward the Democrats. A primary reason was the revulsion many of them felt toward President Donald Trump.

Democrats hoped that shift signaled a more permanent alignment, and it’s true that some college-educated White women became a key part of the Democratic constituency. But what happened in the 2021 Virginia gubernatorial race raised doubts about their reliability as Democrats. Then-candidate and now-Gov. Glenn Youngkin was able to move the suburban vote back in the Republicans’ direction

Democratic pollster Celinda Lake agreed that her party’s candidates cannot take suburban women for granted in November. “Women elected Biden for stability and in reaction to Trump,” she said. “They really rejected his style of leadership. But we had one woman say in a focus group, ‘I just want to get off this roller coaster.’ ” Under Biden so far, she added, “They’re getting no help in doing that.”…

“Suburban women have moved so far the opposite direction, we’re not going to get all of them back right away. But if we can at least win back a good amount of the suburban men that we lost and some of the suburban women, that’s a formula for us to win in pretty much every state that we need to win in,” said a Senate GOP strategist, who spoke on the condition of anonymity so they could speak openly about the races they are working on.

The bottom line is that any notable move by suburban voters in the direction of the Republicans this fall will prove costly to Democratic hopes of holding down their losses. But a Supreme Court decision overturning Roe v. Wade could counter GOP efforts to woo suburban women.

Suburban voters continue to be important in multiple ways:

-They matter in important swing states where both parties would like to win. Think Virginia, Pennsylvania, Ohio, Michigan, Arizona, Florida, and other locations.

-Compared to urban and rural voters, the perception is that more suburbanites are open to switching their votes or are more moderate. Thus, campaign pitches will be aimed toward them with the goal of swaying them to a particular side (maybe just for one election).

-The analysis above suggests there is a divide between suburban men and women and the issues that they care about. Will there be unified messages to suburban voters or will the campaigns clearly differentiate between male and female voters?

-Suburban voters can be reached in particular ways. Will there be big social media campaigns? An endless stream of materials in the mail and through text messages (what I have experienced in recent months in the suburbs)?

To paraphrase a famous slogan, this could be one rallying cry: “suburban voters of the United States, unite!”

Recent book details the “new swing states” of suburbia

Richard Florida describes the findings from a recent book titled The Political Ecology of the Metropolis that looks at the swing votes available in American suburbs:

Sellers and his colleagues analyze the political characteristics of cities and suburbs across many advanced nations. Sellers’s own chapter covers the U.S., and it includes some eye-opening insights. While most previous research has looked mainly at states and counties, Sellers has developed a detailed data set on the municipalities that make up America’s metro regions. He tracks the political geography of the 1996, 2000 and 2004 elections across twelve U.S. metros with populations of at least 450,000: New York, Los Angeles, Philadelphia, Detroit, Atlanta, Seattle, Cincinnati, Fresno, Birmingham, Syracuse, Wichita, and Kalamazoo.

Democrats have a “decisive” advantage in dense, urban localities and poorer, majority-minority suburbs. In the affluent suburbs, Sellers explains, “Republicans enjoy an analogous, if less dramatic” advantage. He notes that “a pervasive divide separates the Republican low density areas of metropolitan peripheries from the Democratic urban centres and minority suburbs.” At the broad metropolitan level, votes follow the same red/blue, rich/poor pattern identified by Larry Bartels and Andrew Gelman at the state level. Sellers found that municipalities with educated and affluent voters tended to vote with their state’s winners – they voted more Republican in red states and more Democratic in blue states.

With these bases locked down, the key political footballs – the new “swing states,” so to speak – are the swelling ranks of economically distressed suburbs, where poverty has been growing and where the economic crisis hit especially hard. There are now more poor people living in America’s suburbs than its center cities, and as a recent Brookings Institution report found, both Republican and Democratic districts have been affected by this reality…

America’s new metropolitan geography is overlaid by one additional factor: voter participation. Turnout levels have ranged between 52 and 62 percent over the past several national elections. Even though Democrats have the clear advantage in raw numbers, Republicans dominate the kinds of communities where people are more likely to actually vote. Turnout, Sellers finds, tends to be higher in GOP strongholds – the more affluent, highly educated suburbs and low-density rural and exurban areas, all places with higher levels of home-ownership.

See earlier posts on Joel Kotkin’s analysis of swing votes in the suburbs. The candidates should know this as well and we should see a lot of visits in the future to such suburbs.

These economically distressed suburbs, often inner-ring suburbs adjacent to big cities but also more far-flung places that are more working class and not as dependent on white-collar and professional work, may hold more than just the political key to metropolitan regions. While wealthier residents batten down the hatches in nicer suburbs and trendy urban neighborhoods, what happens to the majority of residents who face fewer prospects?