Trying to attract suburban voters by fighting Critical Race Theory

The ongoing struggle for suburban voters now extends to Critical Race Theory:

Photo by RODNAE Productions on Pexels.com

“In suburban areas, the number one cultural issue is critical race theory. The suburbs are on fire with anger,” said Corry Bliss, a Republican strategist who works on congressional races. “We are at the beginning of this issue, not the end.”…

While critical race theory is animating the party’s base, Republican operatives say the issue will have wider appeal than other cultural wedge issues because some parents see it as having a direct impact on their children’s education.

Republicans are zeroing in on winning back the white college-educated, suburban voters that abandoned them during former President Donald Trump’s tenure. A new study from Pew Research Center found that Biden won suburban voters by 11 percentage points in the 2020 election after Trump won them by two points in the 2016 election.

“Parents all over the country have been mobilized because they do not want their children being taught they are automatically racist because of their skin color. I fully expect Democrats’ support for this controversial theory to be at the center of 2022 campaigns,” National Republican Congressional Committee Chairman Tom Emmer said in a statement to McClatchy. “The most compelling electoral issues are those that focus on the issue of fairness, and that’s why critical race theory will be incredibly damaging to every vulnerable Democrat.”

While it remains to be seen how effective this will be, multiple aspects of suburban life and history may fit:

  1. Many suburbs were built on exclusion where whites worked to keep particular racial and ethnic groups out. Even as suburbs overall have become more diverse in recent decades, this has not necessarily occurred in all suburban communities.
  2. Suburbanites are often viewed as individualistic and emphasizing meritocracy. They feel they made it there by their own success and then want to live in their private spaces (usually single-family homes).
  3. While suburbanites in regular social life might want to avoid confrontation with neighbors, the emphasis on local control in suburbs means that national issues can spark conflict at the local level.

As the article asks, will this issue that touches on what suburbs are crowd out other common election issues like the economy or taxes?

Targeting the right subset of suburban voters for the 2022 midterms

Politicians, strategists, and the media are looking ahead to the 2022 midterm elections. Just like recent elections, the outcome may depend on particular suburbanites:

Photo by Curtis Adams on Pexels.com

That’s one reason Democratic strategists are taking steps now to set the terms of the debate in the midterms. To this end, they say they’ve homed in on a key demographic: suburban women who support President Biden but are at risk of either backing Republicans in 2022 or staying at home.

This demographic is somewhat distinct from the relatively affluent, educated White suburbanite demographic that is often discussed as central to the suburban shift to Democrats in the 2018 and 2020 elections.

Instead, this group is a subset of suburban women who are more likely to be non-college-educated and somewhat less affluent, and tend to be drawn from the working class or lower middle class, or the ranks of small-business owners…

As Sena notes, for Republicans to win the House, they’ll have to win back some suburban voters in areas where Biden did very well. “The very first place Republicans are likely to go will be the suburbs, especially with non-college-educated White women,” Sena told me.

Fighting over suburban voters, and the variations within, is a regular part of American politics. Some suburban voters can go back and forth in their national political preferences and both parties would like to swing them to their side to insure victory.

As the article notes, the messaging has already begun in some parts of the country. It sounds like the ads thus far are for television. With the shift in recent years toward social media and text campaigns, does this suggest operatives are making use of all the possible tools or are particular demographics easier to reach through certain media?

If this is indeed one of the groups to reach for 2022, does this mean we can expect major political personas to make numerous appearances in certain suburban areas throughout the United States? It could be worth tracking which candidates and political figures visit which suburban locations in the next 20 months.