Tag Archives: Twitter

Looking for a new area of study? Try Twitterology

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If it is in the New York Times, Twitterology must be a viable area of academic study:

Twitter is many things to many people, but lately it has been a gold mine for scholars in fields like linguistics, sociology and psychology who are looking for real-time language data to analyze.

Twitter’s appeal to researchers is its immediacy — and its immensity. Instead of relying on questionnaires and other laborious and time-consuming methods of data collection, social scientists can simply take advantage of Twitter’s stream to eavesdrop on a virtually limitless array of language in action…

One criticism of “sentiment analysis,” as such research is known, is that it takes a naïve view of emotional states, assuming that personal moods can simply be divined from word selection. This might seem particularly perilous on a medium like Twitter, where sarcasm and other playful uses of language often subvert the surface meaning…

Still, the Twitterologists will continue to have a tough row to hoe in justifying their research to those who think that Twitter is a trivial form of communication. No less a figure than Noam Chomsky has taken Twitter to task recently for its “superficiality.”

For more sociological thoughts about Chomsky’s comments, see this post from a few days ago.

Here is my quick take on Twitterology: it has some potential for gathering quick, on-the-ground information. But there are two big issues that this article doesn’t address:

1. Are Twitter users representative of the whole population? Probably not. Twitter feeds might be good for studying very specific groups and movements.

2. How can one make causal arguments with Twitter data? If we had more information about Twitter users from profiles, this might be doable but Twitter is less about Facebook-style profiles. We then need studies that collect the information about Twitter users as well as their Twitter activity. If we want to ask questions like whether Twitter was instrumental or even helped cause the Arab Spring movements, we need more data.

Twitterology may be trendy at the moment but I think it has a ways to go before we can use it to tackle typical questions that sociologists ask.

Argument: Chomsky wrong to suggest Twitter is “superficial, shallow, evanescent”

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Nathan Jurgenson argues that Noam Chomsky’s thoughts about Twitter are misguided:

Noam Chomsky has been one of the most important critics of the way big media crowd out “everyday” voices in order to control knowledge and “manufacture consent.” So it is surprising that the MIT linguist dismisses much of our new digital communications produced from the bottom-up as “superficial, shallow, evanescent.” We have heard this critique of texting and tweeting from many others, such as Andrew Keen and Nicholas Carr. And these claims are important because they put Twitter and texting in a hierarchy of thought. Among other things, Chomsky and Co. are making assertions that one way of communicating, thinking and knowing is better than another…

Claiming that certain styles of communicating and knowing are not serious and not worthy of extended attention is nothing new. It’s akin to those claims that graffiti isn’t art and rap isn’t music. The study of knowledge (aka epistemology) is filled with revealing works by people like Michel Foucault, Jean-François Lyotard or Patricia Hill Collins who show how ways of knowing get disqualified or subjugated as less true, deep or important…

In fact, in the debate about whether rapid and social media really are inherently less deep than other media, there are compelling arguments for and against. Yes, any individual tweet might be superficial, but a stream of tweets from a political confrontation like Tahrir Square, a war zone like Gaza or a list of carefully-selected thinkers makes for a collection of expression that is anything but shallow. Social media is like radio: It all depends on how you tune it…

Chomsky, a politically progressive linguist, should know better than to dismiss new forms of language-production that he does not understand as “shallow.” This argument, whether voiced by him or others, risks reducing those who primarily communicate in this way as an “other,” one who is less fully human and capable. This was Foucault’s point: Any claim to knowledge is always a claim to power. We might ask Chomsky today, when digital communications are disqualified as less deep, who benefits?

Back to a classic question: is it the medium or the message? Is there something inherent about 140 character statements and how they must be put together that makes them different than other forms of human communication? I like that Jurgenson notes historical precedent: these arguments have also accompanied the introduction of radio, television, and the Internet.

But could we tweak Chomsky’s thoughts to make them more palatable? What if Chomsky had said that the average Twitter experience was superficial, would he be incorrect? Perhaps the right comparison is necessary – Twitter is more superficial compared to face-to-face contact? But is it more superficial than no contact since face-to-face time is limited? Jurgenson emphasizes the big picture of Twitter, its ability to bring people together and give people the opportunity to follow others and “tune in.” In particular, Twitter and other social media forms allow the average person in the world to potentially have a voice in a way that was never possible before. But for the average user, how much are they benefiting – are they tuned in to major social movements or celebrity feeds? What their friends are saying right now or progress updates from non-profit organizations? Is this a beneficial public space for the average user?

Additionally, does it matter here if Twitter had advertisements and made a big push to make money off of this versus providing a more democratic space? Is Twitter more democratic and deep than Facebook? How would one decide?

In the end, is this simply a generational split?

(See earlier posts on a similar topic: Malcolm Gladwell on the power of Twitter, how Twitter contributed (or didn’t) to movements in the Middle East, and whether using Twitter in the classroom improves student learning outcomes.)

Sociologists tracking “global mood swings” through Twitter

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New social media platforms like Facebook and Twitter are ripe data sources. A new study in Science done by two sociologists examines the world’s emotions through Twitter:

The research team, led by Scott Golder, a PhD doctoral student in the field of sociology, and Professor of Sociology Michael Macy, tracked 2.4 million people in 84 different countries over the past two years. Clearly the team working on the project didn’t read through 2.4 million people’s tweets. Instead, they used a text analysis program that quantified the emotional content of 509 million tweets. Their results, featured in the paper “Diurnal and Seasonal Mood Tracks Work, Sleep and Day Length Across Diverse Cultures,” were published September 29 in Science.

The researchers found that work, sleep, and the amount of daylight we get really does affect things like our enthusiasm, delight, alertness, distress, fear, and anger. They concluded that people tweet more positive things early in the morning and then again around midnight. This could suggest that people aren’t very happy while they’re working since their happy tweets are at the beginning and end of the day. Saturday and Sunday also saw more positive tweets in general. The weekend showed these peaks at about 2 hours later, which accounts for sleeping in and staying out late.

Of course, all of the trends weren’t the same throughout every country. For example, the United Arab Emirates tend to work Sunday through Thursday, so their weekend tweets happened on Friday and Saturdays. The results also found that people who live in countries that get more daylight (closer to the equator) aren’t necessarily happier than people in countries that get less daylight (closer to the North and South Poles). It seems that only people who have a lot of daylight during the summer and then very little in the winter feel the affect of the change in seasons as much.

Clearly the results of the research aren’t perfect. There may be some people who only share positive things on Twitter, or some people who love to be cynical and use Twitter to complain about problems.

This sounds interesting and the resulting maps and charts are intriguing.  However, I would first ask methodological questions that would get at whether this is worthwhile data or not. Does this really reflect global moods? Or does this simply tell us something about Twitter users, who are likely not representative of the population at large?

Another article does suggest this study makes methodological improvements over two common ways studies look at emotions:

None of these results are particularly surprising, but Golder and Macy suggest that using global tweets allows them to confirm previous studies that only looked at small samples of American undergraduates who were not necessarily representative of the wider world. Traditional studies also require participants to recall their past emotions, whereas tweets can be gathered in real time.

These are good things: more immediate data and a wider sample beyond college undergraduates. But this doesn’t necessarily mean that the Twitter data is good data. The sample still probably skews toward younger people and those who have the technological means to be on Twitter consistently. Additionally, immediate emotions can tell us one thing but inquiring about longer-term satisfaction often tells us something else.

On the whole, this sounds like better data than we have before but until we have more universal Twitter usage, this data source will have significant limitations.

Two versions of the ASA 2011 bingo card

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Sociologists at orgtheory put out the annual ASA bingo card several days before this year’s meetings. Interestingly, two other sociologists developed their own bingo card after the meetings, one they argue is “more positive”:

There was a popular “bingo card” for the annual meetings of the American Sociological Association held last week in Las Vegas. It poked a bit of fun at sociologists and the meeting itself. Nathan Jurgenson’s reaction was that the card itself revealed much about the sociological discipline and the problems with the annual meetings. He wrote a posthere on Cyborgology calling for a more positive bingo card that might be helpful to improve the conference experience rather than just complaining about what is wrong. It is easy to be annoyed, much harder to be constructive.

CUNY sociologist Jessie Daniels responded to this call, and, together, we have created a more constructive and useful Bingo card that looks specifically at how to improve a conference by augmenting one’s experience with Twitter.

The card describes how conferences in general benefit from engagement on both the physical and digital levels. Conversations taking place move onto the web, and discussions in the “backchannel” flow back into physical space. In fact, we noted this trend during the Theorizing the Web conference this past spring, calling it an “augmented conference.”

And just as I was wondering how much Twitter was actually used during the conference, the same sociologists have a summary. My quick thought: the Twitter use was pretty limited and I imagine it will be some time before Twitter is fully integrated into the conference.

I wonder if someone has a blogging summary about the conference.

On the whole, are sociologists ahead or behind the curve in adopting newer social technologies, like Twitter? Are the patterns tied more to age or education or some other factors?

The unpredictable nature of Twitter cascades and social marketing

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Tim Harford in the Financial Times discusses mathematical sociologist Duncan Watt’s research on why certain information in social media catches fire among a large group of people (like in a “Twitter cascade”) and other information does not. Watts suggests several factors are important: we tend to see what becomes successful and what is not, popular posts are small and uncommon, and “it’s impossible to predict which tweets will start cascades.”

There are lot of people who would like to take advantage of social media to share information and sell products. This sort of research suggests it is more difficult to do this than some might think. On one hand, having a lot of friends or followers means that more people could see your information. But on the other hand, this does not necessarily mean that people will pass along your information to their own set of friends. If Watts is right, does this mean that companies or organizations should change their strategies or even limit social media marketing?

This is not just a problem in studying social media. It is also difficult within other fields, such as film, music, and books, to predict what will become a success and what will not. A common solution there is to simply produce a lot of material and then wait for a small percentage of products to generate a lot of money and help subsidize the rest of the material. This also seems to be the case with social media: there are a lot of people sharing a lot of information but only a small part of spreads through a larger population. This might also mean that gatekeepers, people who have the ability to sift through and analyze/criticize content, will continue to be important as the average user won’t be able to see the broader view of the social media world.

Could some of this problem be the result of the actual design and user experience of Twitter? If so, might companies and others work toward creating different forms of social media that would increase or enhance the sharing of information across a broader set of users?

Growing numbers of senior citizens on Facebook, SNS

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Facebook is growing all over the world but especially among American senior citizens:

Edelman is one of many senior citizens using social networking at rapidly increasing rates, according to a 2010 study by the Pew Research Center. Social networking use among Internet users ages 50 and older has nearly doubled — from 22 percent to 42 percent between 2009 and 2010, according to the study. For Internet users older than 74, that number has quadrupled, from 4 percent to 16 percent.

Indeed, women over 55 are the fastest-growing demographic on Facebook, according to InsideFacebook.com, a website that tracks and analyzes user data…

According to iStrategyLabs, a Washington, D.C., social media marketing firm that tracks user data, about 10.6 percent of Facebook users are over the age of 55, a 59 percent increase from 2010…

While Twitter and Facebook users who send out status updates may tend to skew younger, with most members under 40, the average age of a LinkedIn user is 45, said Krista Canfield, a spokeswoman for the business-oriented social networking site. One trend Canfield said she sees among older LinkedIn users is a desire to retain connections with former co-workers.

Considering Facebook is just six years old and started among college students, these numbers are remarkable.

It strikes me that today’s older generations (and future older generations) will need to be more tech-savvy than previous older generations. This could have some benefits (staying connected) and some downsides (see this recent research on problems with multitasking). Just as young adulthood (“emerging adults”) is being transformed before our eyes, what it means to be a senior citizen is also rapidly changing.

Sociologist suggests Twitter offers more immediacy than broadcast news on war

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A sociologist challenges the idea that Twitter is a space for “slacktivists” by arguing that it offers space for emotions and humanity in a way that traditional broadcast news does not.

Just how much did Facebook and Twitter contribute to changes in Egypt?

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With the resignation of Hosni Mubarek, there is more talk about how the Internet, specifically social media sites like Facebook and Twitter, helped bring down a dictator in Egypt:

Dictators are toppled by people, not by media platforms. But Egyptian activists, especially the young, clearly harnessed the power and potential of social media, leading to the mass mobilizations in Tahrir Square and throughout Egypt. The Mubarak regime recognized early on that social media could loosen its grip on power. The government began disrupting Facebook and Twitter as protesters hit the streets on Jan. 25 before shutting down the Internet two days later.

In addition to organizing, Egyptian activists used Facebook, YouTube, and Twitter to share information and videos. Many of these digital offerings made the rounds online but were later amplified by Al Jazeera and news outlets around the world. “This revolution started online,” Ghonim told Blitzer. “This revolution started on Facebook.”

Egypt’s uprising followed on the heels of Tunisia’s. In each case, protestors employed social media to help oust an authoritarian government–a role some Western commentators expected Twitter to play in Iran during the election protests of 2009.

This article, and others, seem to want it both ways. On one hand, it seems like social media played a role. But when considering whether they were the main factor, the articles back away. Here is how this same article concludes:

It’s true that tweeting alone–especially from safe environs in the West–will not cause a revolution in the Middle East. But as Egypt and Tunisia have proven, social media tools can play a significant role as as activists battle authoritarian regimes, particularly given the tight control dictators typically wield over the official media. Tomorrow’s revolution, as Ghonim would likely attest, may be taking shape on Facebook today.

Or it may not. Ultimately, we need more data. For example, we could match Facebook or Twitter activity regarding Egypt with the level of protests on specific days – did more online traffic or activity lead to bigger protests? This would at least establish a correlation. Why can’t we match GPS information from people using Facebook or Twitter while they were protesting on the streets? This would require more private data, primarily from cell phone companies, but it would be fascinating to look for patterns in this data. And how exactly do these cases from Egypt and Tunisia help us understand what didn’t happen in Iran?

These questions about the role of social media need some answers and perhaps some innovative insights into data collection. And a thought from another commentator are helpful to keep in mind:

Evgeny Morozov writes in his new book, “The Net Delusion: The Dark Side of Internet Freedom,” that only a small minority of Iranians were actually Twitter users. Presumably, many tweeting about revolution were doing so far from the streets of Tehran.

“Iran’s Twitter Revolution revealed the intense Western longing for a world where information technology is the liberator rather than the oppressor,” Morozov wrote, according to a recent Slate review. In his book, Morozov writes how authoritarian regimes can use the Internet and social media to oppress people rather than such platforms only working the other way around.

Perhaps we only want it to be true that social media use can lead to revolution. If there are enough articles written suggesting that social media helped in Egypt and Tunisia, does it make it likely that in the future social media will play a pivotal and even decisive role in social movements? Morozov seems to suggest this is a Western idea, probably rooted in Enlightenment ideals where information can (and should?) disrupt tradition and authoritarianism.

More info on how Internet helped movement in Tunisia

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There have been a number of news stories that have suggested that the Internet played a role in the recent political movement in Tunisia that ousted the government. In an interview with Wired, the director of the Tunisian Internet Agency (ATI) gives more information about what happened:

During its 15-year existence, the ATI had a reputation for censoring the internet and hacking into people’s personal e-mail accounts. All Tunisian ISPs and e-mail flowed through its offices before being released on the internet, and anything that the Ben Ali dictatorship didn’t like didn’t see the light of day…

The revolution began Dec. 17 in the central Tunisian town of Sidi Bouzid, when 26-year-old fruit vendor Mohammed Bouazizi set himself on fire to protest the humiliating tactics of local officials. The suicide jolted Tunisians. They began to protest in the streets — and clash with police.

Around 100 people died throughout the country. The media, controlled by Ben Ali’s advisers, reported only that criminals were looting.

But videos of the protests, riot police and their victims appeared on Facebook, and bloggers began reporting the daily events with first-hand accounts, photographs and videos. This information helped drive the uprising, and the government responded by allegedly hijacking Tunisian Facebook passwords.

At the same time, hackers began to attack the Tunisian government’s control over the internet. They bombed the ATI’s DNS and website, and tried to bomb the e-mail centipede gateway. The National Computer Security Agency — which fights hacking, phishing, viruses and fraud — took on the activists who tried to overload government websites with distributed denial-of-service attacks.

“When the hackers did DDOS they did a good job, and Anonymous did a good job,” Saadaoui says, smiling. “But not on everything. They weren’t able to take down the DNS, they weren’t able to take down the main servers or the network, but they were able to DDOS websites. They were able to bomb Ben Ali’s website.”

And there is some interesting talk about the future of the Internet in Tunisia: completely open or will the government still have some control in order to block sites that go against conservative Islamic teachings?

So it sounds like the Internet was used in two ways by those in the revolutionary movement:

1. The spreading of information through sites like Facebook. This would help keep people coordinated as well as alert the outside world to what was happening.

2. A number of hackers took the opportunity to attack the government’s Internet infrastructure. They had some success though they couldn’t bring the whole system down.

Is this the way future social movements will happen: through quick information spreading (Facebook, Twitter, whatever comes next) plus hackers trying to disrupt government activity? It would be interesting to know more about these hackers: have they attacked the government before, were they just waiting for an opportunity like this, were they coordinating their actions with those of protesters on the street?

Tactics of Egyptian protesters in a pamphlet

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News from Egypt is trickling out. The Atlantic has translated part of a pamphlet that supposedly was distributed to protesters in recent days. While it is unclear how many protesters might have these, it is an interesting look into the tactics of protests and social movements.

Some thoughts:

1. There is information here on the broader goals of the movement plus more specific information about how to combat riot police. The end goal of the protests is to take over government buildings.

2. The final translated portion has some warnings about not letting the pamphlet fall into the wrong hands, particularly not posting it on the Internet or sharing it through Twitter. (Since the Internet has been shut down in Egypt, this may not be an issue now.)

2a. Could we get to a point where Internet usage is considered a human right? Should governments be able to ever shut it down or restrict access?

2b. If The Atlantic can get its hands on this, surely the Egyptian government already has.

3. This pamphlet must have taken some time to put together. Where did it come from and who put the time into it? This suggests people were preparing for this moment.

4. It must have been an interesting editorial discussion regarding which portions of this to translate in order “to balance the historic nature of the document and protest with the safety of protesters. Publishing this excerpt was the compromise at which we arrived.”