Yet Wikipedia and its stated ambition to “compile the sum of all human knowledge” are in trouble. The volunteer workforce that built the project’s flagship, the English-language Wikipedia—and must defend it against vandalism, hoaxes, and manipulation—has shrunk by more than a third since 2007 and is still shrinking. Those participants left seem incapable of fixing the flaws that keep Wikipedia from becoming a high-quality encyclopedia by any standard, including the project’s own. Among the significant problems that aren’t getting resolved is the site’s skewed coverage: its entries on Pokemon and female porn stars are comprehensive, but its pages on female novelists or places in sub-Saharan Africa are sketchy. Authoritative entries remain elusive. Of the 1,000 articles that the project’s own volunteers have tagged as forming the core of a good encyclopedia, most don’t earn even Wikipedia’s own middle-ranking quality scores.
The main source of those problems is not mysterious. The loose collective running the site today, estimated to be 90 percent male, operates a crushing bureaucracy with an often abrasive atmosphere that deters newcomers who might increase participation in Wikipedia and broaden its coverage.
In response, the Wikimedia Foundation, the 187-person nonprofit that pays for the legal and technical infrastructure supporting Wikipedia, is staging a kind of rescue mission. The foundation can’t order the volunteer community to change the way it operates. But by tweaking Wikipedia’s website and software, it hopes to steer the encyclopedia onto a more sustainable path…
Whether that can happen depends on whether enough people still believe in the notion of online collaboration for the greater good—the ideal that propelled Wikipedia in the beginning. But the attempt is crucial; Wikipedia matters to many more people than its editors and students who didn’t make time to read their assigned books. More of us than ever use the information found there, both directly and via other services. Meanwhile, Wikipedia has either killed off the alternatives or pushed them down the Google search results. In 2009 Microsoft closed Encarta, which was based on content from several storied encyclopedias. Encyclopaedia Britannica, which charges $70 a year for online access to its 120,000 articles, offers just a handful of free entries plastered with banner and pop-up ads.
So if Wikipedia was created by a collective, can it be saved by a collective? The story goes on to describe a common process for human groups: as they grow and over time, they tend to take on bureaucratic tendencies which then make it more difficult to change course.
The larger question may be whether modern humans can regularly pursue the common good on the Internet. If it can’t be done on Wikipedia, what other hope is there? The average comments section at a major news website? Reddit? YouTube? Are we at the point when we can say that big corporations have “won” the Internet?