Promoting the virtues of the Grand Rapids with a “lip dub”

This commentator raises some good questions about the validity of “Best Cities” lists. But he then goes on to cite an example of why Grand Rapids is not a “dying city“:

A fantastic example of a community taking the negative by the horns and turning it into a community development opportunity comes from Grand Rapids, Michigan. Number 10 on the Newsweek list, Grand Rapids responded in creative kind with the world’s largest “lip dub” in May of 2011 (a lip dub is a continuously shot video of people lip synching to a song). The Grand Rapids lip dub involved over 5,000 people, and necessitated the closing of downtown for an entire day as the amazing video was shot. The project was produced by event guru Rob Bliss, the man behind a world-record-breaking zombie walk in Grand Rapids, as well as a 500-foot waterslide and 100,000 paper airplanes in downtown Grand Rapids over the past couple of years. Bliss brilliantly taps into the creativity and fun within his community to produce events that create immensely lovable moments that bind people to their place.

“We disagreed strongly (with Newsweek), and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city. We felt Don McLean’s “American Pie,” a song about death, was in the end, triumphant and filled to the brim with life and hope” said Rob Bliss, Director & Executive Producer of the event.

The lesson for cities everywhere is to expand their definitions of growth, progress, and of what success looks like to them. Using someone else’s yardstick usually leaves you coming up short and feeling like you failed. Creating your own success metrics is not cheating especially when you then challenge yourselves to meet and exceed those measures. Communities that look deeper will likely find surprising vitality and opportunities in unexpected places and perhaps change what the world believes about them and more importantly, what they believe about themselves.

I’m not sure that a “lip dub” is great evidence that a city is not dying. It does suggest some kind of “community spirit” and it is impressive to pull all of these people together and coordinate their efforts.

But I’ve always thought “community spirit” is kind of a vague term and often applies to a relatively small segment of the population. How can it be measured and included in an index? What exactly is community “passion” and “energy”? For example, Naperville claims to have a lot of community spirit and they have some projects to prove it: the Centennial Beach was a citizen’s project and opened in 1933 for the city’s centennial and the Riverwalk started as a citizen’s project for the city’s sesquicentennial. This may be remarkable compared to a lot of communities but how many people are truly regularly involved in community groups and civic efforts? Many communities claim to have such a spirit and I wonder whether this simply reflects the booster efforts of a select few. And how does “community spirit” correlate with factors like employment, crime, and amenities?

Seeing this list again of “dying cities” reminded me that this list could be the inverse of the “most affordable” lists that are occasionally printed. Affordability could be a major factor for people to move (though they often need a job) – but who wants to live in a “dying city?” I can see the pitch now: “We may be dying but we’re affordable!” (Or” You’ve been told we’re dying but we have lip-dub and we’re affordable!”)

0 thoughts on “Promoting the virtues of the Grand Rapids with a “lip dub”

  1. I grew up in Big Rapids, Michigan and now live in Kalamazoo, Michigan, each about an hour away from Grand Rapids (home of the lip-dub) and have spent a lot of time in the city between visiting family and simply being a part of the atmosphere. Perhaps a single YouTube hit isn’t conclusive evidence that a city isn’t dying; but this video (which, by the way, does include some 5,000 people, hardly the efforts of a “select few” in a city of less than 200,000, is hardly the only redeeming piece of evidence. In addition to the Rob Bliss events, there are spontaneous groups popping up all over the place (for instance, the 3,000-member Grand Rapids Original Swing Society, see, multiple growing universities and colleges (Calvin, GVSU, GRCC…), civic and private festivals (like ArtPrize, the largest public voter-driven art competition of its kind in the world)… the list goes on. And all of these things have happened in the last decade!

    Point is… the population may well have declined–look at the rest of the state!–but there’s more to vibrancy and life in a city than growing numbers. I’ll take a city with lip-dub over one with a growing population any day!


    • Thanks for your comment. I agree – in order to measure the vibrancy of a place, we need more than just a video or numbers that show several organizations are growing. It is a complex issue that goes beyond just population figures and a few cultural events.


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