The study, lead by sociologist Stacy L. Smith, analyzed 11,927 speaking roles on prime-time television programs aired in spring 2012, children’s TV shows aired in 2011 and family films (rated G, PG, or PG-13) released between 2006 and 2011. Smith’s team looked at female characters’ occupations, attire, body size and whether they spoke or not.
The team’s data showed that on prime-time television, 44.3 percent of females were gainfully employed — compared with 54.5 percent of males. Women across the board were more likely to be shown wearing sexy attire or exposing some skin, and body size trends were apparent: “Across both prime time and family films, teenaged females are the most likely to be depicted thin,” Smith wrote in the study’s executive summary. The ratio of men to women in STEM fields was 14.25 to 1 in family films and 5.4 to 1 on prime time TV. Perhaps most telling are the percentages of speaking female characters in each media form: only 28.3 percent of characters in family films, 30.8 percent of characters in children’s shows, and 38.9 percent of characters on prime time television were women.
In a summary of the study’s findings, the researchers reported that they found a lack of aspirational female role models in all three media categories, and cited five main observations: female characters are sidelined, women are stereotyped and sexualized, a clear employment imbalance exists, women on TV come up against a glass ceiling, and there are not enough female characters working in STEM fields.
This reminds me of the video Killing Us Softly 4: similar images of women are spread throughout advertising and other areas. Television and movies don’t exactly depict reality but we can still ask what values they are portraying. It is not just about entertainment; sure, people want to escape from the real world from time to time but any sort of media is creating and working with values an ideas. Of course, the real values portrayed by television and movies may be consumerism (for example, in the latest Bond film) and making money.