While watching a bit of the match-up last night featuring the Cincinnati Bengals at the Philadelphia Eagles, I saw this image where the Thursday Night Football takes over the Philadelphia skyline:
Sports broadcasts have been using this technique for at least a few years now. I first noticed it on Fox NFL broadcasts. They will often put fake video boards at different points around the stadium and then show the Fox logo or advertisements on this fake board before panning back to the field and game action. The NBA on TNT also uses this quite a bit though I’ve noticed they tend to use the same settings when in certain cities. For example, when they do Bulls home games, the same location is used: the camera, probably mounted on a tall building, looks southeast from Wolf Point with the fake video board mounted on the first bridge, Lake Street, on the South Branch of the Chicago River. Imagine if the board in Chicago moved around a bit: there it is popping out of the trees in Grant Park. There it is on the top of the John Hancock building. There it is on Navy Pier blocking the view of the Ferris Wheel.
However, these examples feature fake video screens built on existing structures while this Thursday Night Football segue involved a giant logo attached to two buildings on the Philadelphia skyline. In my opinion, this stretches the idea a little too far. It doesn’t look very realistic and even among big buildings it looks disproportionately large. At the same time, perhaps it is meant to be commentary about the power of the NFL: it is so big that it dominates the skyline of a major American city!