So the immediate focus is on putting an end to crashes that lead to fatalities. The roots of the program can be traced to Sweden, where 16 years ago safety officials declared that zero crash deaths is the only morally acceptable goal.The Illinois Department of Transportation adopted the goal of zero roadway fatalities in 2009 when it revised the state’s strategic highway safety plan. About 30 states have established their own programs aimed literally at driving down the death toll to zero.
A new study by the University of Minnesota evaluating the effectiveness of zero-death programs found that the states that have worked the longest promoting the four “E’s” of safety — enforcement, education, engineering and emergency medical services — have been the most successful at reducing crash fatalities.
Washington State in 2000 and Minnesota in 2003 were the first states to adopt the zero-fatality goal, the study said. Utah and Idaho also operate successful programs in which the study determined that a statistically significant fewer number of crash fatalities occurred after the zero-death initiatives were introduced.
While the research suggests pursuing this goal cuts the number of deaths, is there a point of diminishing returns or where the number is more “acceptable”? Perhaps this cause might join with other long-term wars in the US: the “war on auto deaths.” There could be some interesting work for sociologists to do here about the social construction of these goals. As the article notes, pursuing no deaths is at leaset partly a “morally acceptable goal.”
Another possible takeaway from the article which notes there has not been a death in four years on a commercial aircraft in the US: people should be more afraid of driving than flying.