But it reached a fever pitch this week when the NFL unveiled its design for the official game program and tickets — a shot of the New York City skyline — with New Jersey a small speck in the distance.
“Apparently, the NFL needs a geography lesson,” Sen. Robert Menendez, (D-NJ) said at a press conference with Sen. Cory Booker and other elected officials held to denounce the NFL’s design and reprimand players and broadcasters who refer to the Feb. 2 game as the ‘New York Super Bowl.’ Menendez also took issue with the “tiny sliver of Jersey City” visible in the program cover, adding; “You’re kidding, right?”
Brian McCarthy, a spokesman for the NFL who took pains to point out he lives in New Jersey, sent a long list of the NFL-supported Super Bowl activities happening in the Garden State. He insisted that the program and ticket design featured Jersey City, and said the Super Bowl logo prominently shows MetLife Stadium with a view toward New York City, adding that other promotional decor displayed both New York and New Jersey.
But the program design — in which Jersey City can be found if you’re looking for it — hit a nerve that was made raw almost immediately after the 2010 announcement that the nation’s first cold-weather Super Bowl would be played in New Jersey; news which was heralded on the cover of New York City’s tabloids as the ‘New York Super Bowl,’ and is repeatedly referred to by sportscasters as such.
I suspect that the New Jersey politicians can complain all they want and most people are still going to focus on New York City. Fair or not, New York City has a more glamorous profile than suburban New Jersey. Perhaps New Jersey can take solace in the fact that much of the attention on New York City tends to primarily focus on the wealthier areas of Manhattan, like around Times Square or Wall Street, while leaving out the majority of the city.