Residents in communities such as La Canada Flintridge, Newport Beach, Malibu and Palos Verdes all used more than 150 gallons of water per capita per day in January. By contrast, Santa Ana used just 38 gallons and communities in Southeast L.A. County used less than 45.
Water usage in Los Angeles was 70 gallons per capita. But within the city, a recent UCLA study examining a decade of Department of Water and Power data showed that on average, wealthier neighborhoods consume three times more water than less-affluent ones.
With Gov. Jerry Brown’s order requiring a 25% cut in water consumption, upscale communities are scrambling to develop stricter laws that will work where years of voluntary standards have not. Many believe it’s going to take a change in culture as well as city rules to hit the goal…
High water use by upscale cities is about more than lifestyle. These communities tend to have fewer apartments and less dense housing. The dwellings tend to be larger and include sprawling grounds in need of water. The UCLA study found that owners of single-family homes often over-water when restrictions are not in place.
One suggestion I’ve seen in multiple places is that municipal water in the United States is much too cheap so rates should be raised to help customers think twice. Yet, this cost wouldn’t be as much of a hindrance to wealthier residents as the wealthy can move more easily or purchase water from elsewhere. Additionally, using more water may just be seen as a necessary part of life, particularly if they see water usage as part of the good or high status life with amenities like fountains and pools or it is tied to property values. Does this mean we need regressive water rates that can be adjusted for different income levels so that the prices can properly prompt second thoughts?
More broadly, this hints at one of the less-discussed benefits of being wealthy: paying less attention to basic needs for resources like electricity, water, and gas or natural gas. Plus, they may have opportunities to profit off these resources – such as through investing in energy companies or influencing local design-making – in ways that lower or middle class residents cannot.