The title of this post is part of a larger quote – “On Tiny House Hunters it is painfully transparent that people with tiny house budgets often have McMansion dreams” – as a writer reflects on HGTV’s portrayal of tiny houses:

They too yearn for an open floorplan. They want storage. They want privacy. They want sleek kitchen amenities. They want room to entertain. That desire, to entertain, is the most delusional. In a home built for one, that may, with some dieting and sucking in of the gut, accommodate two, there is no entertaining. When you buy a tiny home, you are also making a commitment to socialize with your friends elsewhere if you hope to keep those friends.

As the reality of tiny living sets in, the hunters often lament how tiny a tiny home actually is. Or they are in complete denial and exclaim that there is just so much space. In one episode of Tiny House Hunters a man sat in the “bathtub” in the tiny bathroom. He looked ridiculous, his knees practically in his mouth as he contorted himself into the improbable space. He, the realtor, and his friend, who were all viewing the property, were nonplussed, as if the goings on were perfectly normal. And there I was, shouting at the television, “What is wrong with you people?”…

Shows like House Hunters and Tiny House Hunters flourish, in part, because even now, after the mortgage crisis and financial collapse, home ownership and the American dream are synonymous. Home ownership represents success and the putting down of roots. Home ensures the stability of the American family. When you own a home, there is always a place where you belong, and where you are the master or mistress of your own domain…

A cheerful television show about homebuying isn’t going to sully itself with a frank examination of economic realities or the fallout from predatory lending practices that made so many people believe they could afford to live beyond their means. Instead, Tiny House Hunters allows people the trappings of a middle-class lifestyle, regardless of their actual economic circumstances. The homes the hunters look at are often stylish, modern reinterpretations of the cookie-cutter prefabricated homes that inspire so much cultural derision. They may not have much space but what space they have is well appointed and chic or quirky. Tiny house hunters can soothe their class anxiety and stay just within reach of what they so very much want but cannot afford to have.

This leads me to two thoughts:

1. As the piece notes, there is an important connection here to social class. People on this show want to have a middle-class (or higher) lifestyle in a small package. They are often unwilling to give up on certain items just because they are pursuing a smaller house. Additionally, I would argue that this quest to downsize is a largely middle- to upper-class phenomenon. The people on the show are not ones driven to tiny houses solely because of economic necessity. The cost savings may be nice but they also talk about reinforcing familial bonds, being able to move a home around more easily, consuming less, and helping save the environment. As the writer notes, they are not seeking after mobile homes and the class implications associated with them. Instead, they often want customized tiny houses that continue to display their higher than lower-class lifestyle.
2. Some might applaud these people for realizing they don’t need such a large house. Instead of purchasing a McMansion or even the average size new home (around 2,500 square feet), these people are consuming fewer resources and resisting the strong pull of consumerism. At the same time, they still find something valuable in owning their own home. Why does this interest in home ownership continue? if people truly wanted a more environmentally friendly option, shouldn’t they go move into a small apartment in a dense urban area where they don’t need to drive much? (Many of the tiny houses on HGTV are frequently in more rural settings and still require a lot of driving.) In other words, even having a tiny house still allows these homeowners to participate in the middle-class American Dream which largely revolves around owning your own detached home.

And just as a reminder, there is little evidence that many Americans desire a tiny house. As of now, they largely appeal to a small subset of the population that does not necessarily need them.