In a new paper, “Stewardship in the ‘Age of Algorithms,’” Clifford Lynch, the director of the Coalition for Networked Information, argues that the paradigm for preserving digital artifacts is not up to the challenge of preserving what happens on social networks.
Over the last 40 years, archivists have begun to gather more digital objects—web pages, PDFs, databases, kinds of software. There is more data about more people than ever before, however, the cultural institutions dedicated to preserving the memory of what it was to be alive in our time, including our hours on the internet, may actually be capturing less usable information than in previous eras…
Nick Seaver of Tufts University, a researcher in the emerging field of “algorithm studies,” wrote a broader summary of the issues with trying to figure out what is happening on the internet. He ticks off the problems of trying to pin down—or in our case, archive—how these web services work. One, they’re always testing out new versions. So there isn’t one Google or one Bing, but “10 million different permutations of Bing.” Two, as a result of that testing and their own internal decision-making, “You can’t log into the same Facebook twice.” It’s constantly changing in big and small ways. Three, the number of inputs and complex interactions between them simply makes these large-scale systems very difficult to understand, even if we have access to outputs and some knowledge of inputs.
In order to study something, you have measure and document it well. This is an essential first step for many research projects.
But, I wonder if even it can all be documented well, what exactly would it tell us about behaviors and aspirations? Like any “text,” it may be difficult to make causal arguments based on the artifacts of our Internet or social media. They are controlled by a relatively small number of people. Social media is dominated by a relatively small number of users. Many people in society interact with both but how exactly are their lives changed? The history of the Internet and social media and the forces behind it is one thing; it could be fascinating to see how the birth of the World Wide Web in the early 1990s or AOL or Facebook or Google are all viewed several decades into the future. But, it will be much harder to clearly show how all these forces affected the average person. Did it change personalities? Did day-to-day life change in substantial ways? Did political opinions change? Did it disrupt or enhance relationships? What if Twitter dominates the media and the lives of 10% of the American population but little impact on most lives?
There is a lot here to sort out and a lot of opportunities for good research. At the same time, there are a lot of chances for people to make vague claims and arguments based on correlations and broad patterns that cannot be explicitly linked.