Bringing the cool parts of suburban life to urban settings

Can the suburban life be imported to residential units in the heart of the biggest American cities?

Your own slice of suburbia within city limits is a concept that developers and retailers across the country have been pitching a lot recently, subtly or not. The pendulum swings of socio-economic and demographic changes over the past two decades in some thriving cities are partly behind this shift…

The dividing line between urban and suburban limits has always been a little murky in most cities, many of which have their own vast stretches of single-family homes with attached garages. But the general idea was that the suburbs offered comfort and personal space, private backyards and a bedroom for each kid. City living was more exciting and offered culture and a more diverse mix of everything, but required some sacrifice. Apartments were smaller, parking a headache and a backyard unimaginable…

One of the Dahlia’s biggest selling points? It has its own parking garage. “You can pull in with your S.U.V., unload and take your things in a private manner,” said Shlomi Reuveni, the president of the company that is handling sales for the building. “That’s very appealing.” And very suburban.

In some high-end buildings, architects are giving apartments the feel of single-family homes by replicating the layouts of suburban houses. At the Quay Tower, which overlooks Brooklyn Bridge Park, there are just five condos on each floor, two of which have private elevator access. Inside, the larger units have something you see a lot of on HGTV suburban house renovation shows: large mudrooms off the back door with locker-like cubbies and sturdy ceramic-tile floors.

As the article goes on to note, more suburban features like mall food courts and white people are headed to cities.

On one head, the melding of lifestyles is not too surprising. In the suburbs, a “surban” lifestyle helps developers and residents differentiate their product and life from the typical suburban lifestyle. Both producers and consumers can seek out new niches.

On the other hand, that the suburban lifestyle may be a selling point is kind of funny because of all the flak the suburban life takes. I thought the suburbs were about exclusion, homogeneity, wastefulness, and individualism? It is not just that some of these features of suburban life have urban analogues. After all, they are both situated within American culture. The idea that certain suburban features, such as garages or mudrooms, will be replicated in cities flies against the claims about tacky suburban life. Suburban consumer goods and lifestyle markers are now cool?

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