While studying online theoretically gives students who are place bound for work or family reasons more geographic flexibility than does in-person study, the Online College Students research shows that ever larger numbers of fully online students are staying close to home.
As seen in the graphic below, 67 percent of respondents said they lived within 50 miles of a campus or service center of the college where they are studying, up from 42 percent just five years ago. Meanwhile, the proportion who said they are studying at least 100 miles from where they live has dropped by more than half, to 15 percent in 2019 from 37 percent in 2014.
The report’s authors offered this analysis: “The growing number of schools offering online programs provides students with more options closer to their home. Local schools have greater visibility among employers and others in the community, which is valuable to students.”
The explanation offered makes some sense: nearby colleges are known in the community. A degree from a local school may mean more than a school from elsewhere.
But, this could lead to some interesting connections:
1. Does this suggest that students have a hard time differentiating from all of the online course options out there? One way to filter all of those options would be to stick to recognizable nearby names.
2. I wonder how the marketing of local institutions matters. Media outlets in the Chicago area are full of advertisements from universities and colleges pushing online programs. Of course, there are national voices advertising in there as well but some of these can be unknown institutions (I’m thinking of Southern New Hampshire University).
3. Could this be linked to decreased geographic mobility among Americans? If Americans like to be rooted in a place, choosing a place to take college classes – whether online or not – may matter.
4. I’m reminded of findings that suggest social media users often make online connections with people they already know offline. In other words, social media users are not always seeking out random connections or unknown people to interact with. Could the same principle apply to colleges?
In the long run, what if the online world ends up leaning local in terms of the connections people make and maintain?