Many television shows could (and have) been mined for sociological content. Big Brother is no different. Here are three concepts:
- Houseguests talk about having “a social game.” This roughly means having good interactions with everyone. A more sociological term for this might be looking to accrue social capital. With so many players at the beginning, this might be hard: simply making connections, talking to a variety of people, discussing strategy, contribute positively to house life. But, this social capital can pay off as the numbers dwindle, people show their different capabilities, and the competition heats up. It could also be described as the ability to manipulate or coerce people without others hating you, particularly when it comes down to the jury selecting the winner among the final two.
- Connected to the importance of social capital are the numerous social networks that develop quickly and can carry players to the end. The social networks can be larger or smaller (ranging from two people up to 6 or more), some people are in multiple networks (more central) while others may be in just one or none (less central), and the ties within networks can be very strong or relatively weak. At some point in a season, the overlapping or competing networks come into conflict and houseguests have to make decisions about which network commitments to honor – or reject.
- There are plenty of instances where race, class, and gender and other social markers matter. A typical season has a mix of people. Relationships and alliances/networks can be built along certain lines. Competitions can highlight differences between people. The everyday interactions – or lack of interaction between certain people – can lead to harmony or tension. Some people may be more open about their backgrounds outside the house, others are quieter. With viewers selecting America’s Favorite Houseguest, there is also an opportunity to appeal to the public.
There is more that could be said here and in more depth. Indeed, a quick search of Google Scholar suggests a number of academics have studied the show. Yet, television shows are accessible to many and applying sociological concepts can be a good exercise for building up a sociological perspective. Even if the world does not operate like “Big Brother,” this does not mean that aspects of the show do not mirror social realities.