I watched briefly a number of election night broadcasts last night. One conclusion I came to: there is way too much data to fit on a television screen. And if you want more of the data, you need the Internet, not television.
The different broadcasts tried similar variations: flipping back and forth between a set of anchors and pundits at desks and analysts at a smart board showing election results from different states and locations. They have done this for enough election nights that the process is pretty established.
While they do this, there is often a lot of data on the screen. This could include: a map of the United States with states shaded; a chryon at the bottom with scrolling news; another panel at the bottom flipping through results from different races; and people talking, sometimes in connection to the data on the screen and sometimes. If the analyst at the smart board is on the screen, there is another set of maps to consider.
This is a lot to take in and it might not be enough. The broadcasts try to balance all of the levels of government – from the presidential race to congressional districts – and are flipping back and forth. I appreciated seeing the more simple approach of PBS which went with a lot less data on the screen, bigger images of the talking heads, and simple summary graphics of the winners.
But, if you want the data, the television broadcast does not cut it. Numerous websites offered single pages where one could monitor all of the major races in real-time. Want to keep up on both local and national races? Have two pages open. Want reaction? Add social media in a third window. Use multiple Internet-connected devices including smartphones, tablets, and computers (and maybe Internet-enabled televisions).
Furthermore, web pages give users more control over the data they are seeing. Take the final 2020 election forecast from FiveThirtyEight:
On one page, readers could see multiple presentations of data plus explanations. Want to scroll through in 10 seconds and see the headlines? Fine. Want to spend 5 minutes analyzing the various graphics? That works. Want to click on all the links for the metholodogy and commentary? A reader could do that too.
The one big advantage television offers is that it offers commentary and faces in real-time plus the potential for live coverage from the scene (such as images of gatherings for candidates) and feeling like the viewer is present when major announcements are made. The Internet has approximations of this – lively social media accounts, live blogs – but it is not the same feeling. (Of course, when you have more than ten live election night broadcasts available on your television, the audience will be pretty split there as well.) Elections are not just about data for many; they also include emotions, presence, and the potential for important memories.
Given these differences in media, I did what I am guessing many did last night: I consumed both television and Internet/social media coverage. Neither are perfect for the task. I had to go to sleep eventually. And whoever can figure out how to combine the best elements of both for election nights may do very well for themselves.