Avoid “near churches” in a real estate listing

Among other phrases to avoid in writing real estate listings, one expert suggests avoiding this:

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Near churches

You may be amazed that this still happens, but here and there I see this pop up in property descriptions. Perhaps worse is when a specific church is mentioned as a local landmark since it suggests not only that the prospective buyer should be church-going, but that they should be from a specific denomination.

In general, much of the advice in this piece asks sellers to broaden their categories about who might purchase the home. Why mention “near churches” if there are plenty of potential buyers who are of a different faith or of no faith? With “religious nones” as the fastest growing religious tradition, to paraphrase Michael Jordan, “non-religious people buy houses too.”

At the same time, there may be unique locations where “near churches” or “near houses of worship” might make more sense. Perhaps it is a neighborhood or community known for religious activity. Perhaps there really is an important site that people might want to live near. (One less positive possibility: could such a phrase signal the amount of traffic and activity around churches? Since real estate listings do not often dwell on negative features of the property, this may be unrealistic.)

I also suspect the “near churches” information is found much more frequently in some places than other. How about the Bible Belt or Midwest much more so than the Seattle area or the Northeast?

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