I enjoy listening to baseball games on the radio. The pace of the game, the voices of the announcers, and the ability to do other things while listening add up to an enjoyable experience.

Except for one growing trend: the number of commercial reads throughout the game. At this point, it seems like almost every baseball event has a sponsor. Strikeouts, walks, doubles, home runs, the fifth inning, the seventh inning…you get the idea. Baseball has a lot of small events and apparently they can be attached to an advertiser for the right price.

I am aware of multiple factors behind this. Radio is a dying business. Live sports is one of the few shining spots where there are certain to be listeners (or viewers). Commercialization is alive and well. There is money to be made here.

But, I can only imagine how this might spread to all areas of life. Go beyond the Internet and social media ads tied to your browsing and shopping habits. You tie your shoes; brought to you by [blank]. You run the dishwasher; brought to you by [blank]. You read a book; brought to you by [blank].

At this point, there do not seem to be any officials guardrails against more and more of this happening. People can push back but this has consequences. If I do not like the baseball ads, I can stop listening. But, if we move to more immersive devices – Google Glass, virtual reality headsets, a house full of Internet equipped objects – this will be very hard to push against or escape.