The mixed messages of a new subdivision sign with red brick but a modern font

A new subdivision I drive by regularly has this as its sign at the entrance off a busy road:

I think I get what the sign is trying to signal:

-Tradition and permanence with the red brick. It signals this is an impressive community that is here to stay. This is not a small sign either; it will be noticeable from a road on which people are driving 45 mph.

-The modern font suggests the neighborhood is not stuck in the past, even if other parts of the sign suggestion a connection to the past. The clean, crisp lines of the letters plus the all-caps first word and not capitalized second suggest dynamism, not stodginess.

Can a subdivision sign have it both ways? Can the font push one direction while the structure of the sign push another?

(Bonus features of the picture: the sales sign for the subdivision is more standard emphasizing “MODELS OPEN” and the starting prices, this is a good encapsulation of what February in the Chicago suburbs often looks like.)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s