HGTV surprised when it finds Americans willing to give up vacations to improve their home

A recent survey by HGTV has some interesting findings regarding what Americans think about their homes:

The collapse of the housing market in 2008 may have put a check on the “the McMansion” era, but HGTV’s first HomePulse Survey finds that consumers still hanker for more space in their homes.

Home improvement remains a priority, with 61% surveyed saying they would “choose to spend on their homes rather than on something else like a vacation or the latest electronics,” according to the research series commissioned by HGTV owner Scripps Networks Interactive and Vision Critical.

Adding to the overall square footage of their home is a top priority. More women (31%) are interested in updating their décor than men (17%). More men (19%) want to improve their in-home technology than women (3%). One in three of the 1,010 panelists surveyed said creating “a beautiful outdoor space” is extremely important to them.

“We expected the ‘HGTV HomePulse Survey’ to confirm that people love their homes and are willing to spend money to improve them, but we didn’t expect that they would be willing to give up something as important as a vacation to do it,” said Denise Conroy, senior vice president, marketing, HGTV.

Some 81% said “money spent on improving my home will show a good return,” and 66% felt “now is a good time to invest in my home.”

Overall, this suggests Americans are willing to continue to sacrifice for homeownership (though I would like to see more specifics about other priorities). This reminds me of an idea in the New Urbanist book Suburban Nation: Americans have a superior private realm within their homes and it appears they want to keep it that way.

It would be helpful to see more about the interest in adding square footage. Making an addition is not an easy or cheap thing to do. It might be simply easier to move to a bigger home but this is more difficult to do in a depressed housing market. An outdoor living space might help the home feel bigger without actually adding anything. Perhaps this indicates HGTV needs even more shows about how to maximize the existing square footage and make use of all the possibilities.

If you are curious, HGTV says it trickle out more results from the survey.

“World’s largest building opens in China”

Check out the new biggest building in the world that recently opened in Chengdu, China:

Located in Chengdu (population 14 million), capital of Sichuan province in southwestern China, the New Century Global Center is the largest freestanding building in the world, Chinese officials say…

At 500 meters long, 400 meters wide and 100 meters high, the 1.7-million-square-meter mega-structure is capable of housing 20 Sydney Opera Houses and almost three times the size of the Pentagon in Washington, D.C.

The Global Center, which opened June 28, is home to business offices, hotels, theaters, shopping malls, a faux Mediterranean village and family-themed attractions such as a water park called Paradise Island.

The New Century Global Center is located in an entirely new planned area of Chengdu called Tainfu New District.

The pictures give some indication of the size of this building but I suspect it is one of those things you have to walk around and in to truly understand its size. The volume of buildings is fairly abstract. Even making the comparisons that it could hold 20 Sydney Opera Houses or nearly 3 Pentagons isn’t easy to comprehend.

I wonder if this building opens up another angle on the tallest skyscraper battle in which several cities and countries are engaged. Why build up if you still have the room and ambition to construct sprawling buildings. Having this largest building may give Chengdu some prestige and a showy place to put their ambitions on the map.

Hoping McMansions aren’t making a comeback

Not everyone is happy with the idea that McMansions may be making a comeback:

Please don’t tell me we’re picking up where we left off. Don’t get me wrong, I’ve got nothing against big houses in particular, but I had hoped we’d seen the end of over-building tiny residential lots to gain spaces far larger than they really needed to be. If there was a silver lining in the housing downturn, I thought it might be a shift toward smaller spaces that put a premium on creativity, great design, and organization.

Thankfully, I don’t think the census data points toward the whole nation deciding, once again, that bigger is better. Instead, I think we’re seeing the results of a very simple economic fact: When the economy is in the tank—which it undoubtedly was a few years ago, when 2012 completions were in the planning, permitting, and construction phases—the only people building houses were the “Go Big or Go Home” crowd whose members probably splurged for the extra bedroom or three. That’s why the census data is now showing a record high median home size. I hope, at least.

See recent posts about a possible return of McMansions: a CNN report in early June 2013 and a New York Times follow-up on the CNN piece.

Tim Layton hints at several complaints against McMansions. First, the homes are simply too big to start with. They have more space than people really need. This is related to the idea that Americans often think “bigger is better” and don’t think about anything else. Instead, Americans could think more about the design of their homes rather than just focusing on more space. This sounds similar to Sarah Susanka’s arguments about her Not-So-Big House.

Additionally, this also gets at trends and cycles in housing. McMansion-type homes emerged in the 1980s with the term exploding in the early 2000s. But, the economic crisis led to smaller homes for several years. The question is what will come next. Layton does not want McMansions to return but he also notes that we may also be in new kind of market where the wealthy continue to purchase such homes while they don’t really extend to the larger housing market. Perhaps there will be a limited McMansion comeback? If so, there may be plenty of opportunity for builders and others to be more creative with smaller homes.

Unpopular revenue stream for Ohio inner-ring suburb: speed cameras

The AP has an interesting profile of how Elmwood Place, a small suburb adjacent to Cincinnati, became quite unpopular for its speed cameras.

Settled by German farmers and laborers who came up from Appalachian Kentucky, Elmwood Place was incorporated in 1890. Like many “inner-ring” American suburbs, it hit its peak many decades ago. Older residents recall bucolic times of moonlit concerts and tire swings hanging from backyard trees.

But outsourcing of blue-collar work made life tougher for many residents, and the village’s incomes and housing values fell well below statewide averages. Housing stock deteriorated to the point where you can buy a two-bedroom fixer-upper for less than $60,000.

When William Peskin joined the police force in 1998, there were nine officers. Now the police chief is the only full-time law enforcement officer left. He said concerns grew after accidents around the elementary school; village officials looked into traffic cameras and became convinced that they were the most practical way to make the village safer.

Cameras at the village limits and in the school zone dramatically curtailed speeding once citations started going out, Peskin said. From 20,000 speeders clocked in a two-week trial period last summer, the number soon dropped to a quarter of that.

Former county prosecutor Mike Allen filed a lawsuit against the town. Among the plaintiffs: the Rev. Chau Pham, who said church attendance dropped by a third after that Sunday when so many congregants — including him — were ticketed; David Downs, owner of St. Bernard Polishing for 25 years, who said long-time customers had vowed to shop elsewhere because they had been ticketed; and a Habitat for Humanity worker who was cited four times.

“Elmwood Place is engaging in nothing more than a high-tech game of three-card monte,” Judge Robert P. Ruehlman wrote March 7 in a colorful opinion that has heartened camera foes across the country. “It is a scam that the motorists can’t win.”

The judge said the village was on pace to assess $2 million in six months (the village’s annual budget is $1.3 million). Maryland-based Optotraffic, owner and operator of the photo enforcement system in return for 40 percent of revenue, had already reaped $500,000 in about four months.

While the larger article is more about the legality and popularity of speed cameras (and they seem to be quite reviled, even in light of arguments about safety), it hints at a larger issue: how can inner-ring suburbs raise enough revenue to keep their communities and local services going? We have hints elsewhere in the article that Elmwood Place is struggling. It has a limited population, the tickets stretch the budgets of residents who already don’t have much money, and the police force has dwindled. So, if we take safety and irritation over getting tickets out of the equation, what realistically can be done in this community? Outside of some unlikely large developer suddenly taking an interest, here are a few possible options: annexation into Cincinnati (which is rare these days – suburbs started resisting big city annexation starting in the late 1800s in the Northeast and Midwest) or outsourcing a number of key services (a few California communities have pursued this – see here and here – while some Chicago suburbs have turned over policing to county sheriffs).

More broadly, a number of American inner-ring suburbs face the issue of how to raise revenues in declining or struggling communities to provide basic services. This has led some to argue that we need more metropolitan revenue sharing so struggling suburbs or neighborhoods could benefit from wealthier regional municipalities.

Marketing “McMansions For Sale in Arizona”

With the general negativity surrounding the term McMansion, it is rare to see those in real estate marketing McMansions. However, here is such a website: MyOwnArizona has “McMansions For Sale in Arizona.”

An Arizona home builder has a model available in a three-bedroom, or a larger four-bedroom version. “The four bedroom outsells the three bedroom all day long,” said Arizona McMansion home builder. “I don’t know if we’ve ever sold a three-bedroom one.”

“But it’s hard not to see the increase in home size as a sign that the economy is recovering,” said AZ builder. “People weren’t buying SUVs during the recession either and they are again.”

Please feel free to contact us and we can provide you with additional Arizona McMansion information to guide you through the buying/selling process in AZ. We look forward to hearing from you and working with you soon!

I’ve quoted the closing pitch. But, how the site gets to the conclusion is interesting as well. The argument is that Americans want bigger homes and homes are getting larger again after a downturn during the recent economic crisis. The whole thing reads as if it is trying to convince potential buyers that purchasing a McMansion is okay. In other words, McMansions may get a bad rap in the media (just like SUVs) but they are exactly what you and other Americans want!

I don’t know if this is the right way to sell McMansions. But, there is clearly quite a hurdle to overcome here.

 

Silicon Valley to eventually lose out to cities?

An urbanist argues that Silicon Valley will die out because workers want to be in cities:

Why is Silicon Valley in Silicon Valley?

“You’ve got Stanford, you’ve got federal expenditures, and you’ve got an ecosystem” of start-up mentors and established institutions, said Bruce Katz, the founding director of the Brookings Metropolitan Policy Program. But Silicon Valley’s stranglehold on West Coast innovation is in danger, he said at the Aspen Ideas Festival on Friday. The main problem?

It’s no fun to live in Silicon Valley.

“What’s happening now is workers want to be in Oakland and San Francisco,” he told Walter Isaacson. Young workers want to live in a city — somewhere they can ride bikes, shop locally, walk to their favorite restaurants and bars, and live in a dense urban or urban-lite environment with nearby amenities. But Silicon Valley isn’t like a city. It’s like a suburb. “Silicon Valley is going to have to urbanize,” Katz said. “[There is a] migration out of Silicon Valley to places where people really want to live.”

This sounds like Richard Florida’s arguments about the creative class: a younger generation of educated workers want to be in thriving urban environments. However, I’m not sure Katz’s arguments are consistent – at least as presented in this article. He suggests that groups of politicians and business leaders help create certain environments. Hence, an area like Silicon Valley exists because there was a concentration of investment and infrastructure. Yet, Florida’s argument emphasizes more the individual desires of the creative class (or perhaps some sort of class consciousness). If Silicon Valley was indeed losing workers to cities (not just the Bay Area but places like Austin or Chicago or Manhattan), it could respond by creating more urban environments. This is a popular idea these days in more suburban settings: retrofit older developments like strip malls, shopping centers, office parks, and tract home developments into something denser and mixed use. Young workers may want a certain kind of environment but business leaders and politicians can help create and develop such areas, whether in Silicon Valley or somewhere else.

Another interpretation of Katz’s arguments is that corporate efforts to build all-inclusive work campuses (like with Facebook recently building a Main Street) just isn’t as appealing as the more “authentic” urban life.

Overview of the move of Toll Brothers into urban development in the last ten years

Commonly known as builders of McMansions, Toll Brothers has branched out into urban development in the last decade. Here is a description of their efforts in New York City, as told by the head of Toll Brothers City Living:

We did some projects early on in Williamsburg, which I didn’t think would have been ahead of the curve. But for a lot of people who came to our sales office from places like Manhattan felt the neighborhood hadn’t arrived yet.

Based on that experience, we’re really focusing on neighborhoods that are established. When your main focus is condo, the way ours is, it needs to be that way, because you get one chance to sell a project. If everything isn’t perfectly right, then you’re going to suffer for it…

We’re certainly busy, but we’ve been more selective, so we’re on Gramercy, we’re on Park at 89th, we’ve got a tower on Park Avenue South going up, we just did the Touraine at 65th and Lex. Further down the line, we’ve got something on First and 52nd and in Hudson Square, on King Street. The project we’re doing in Brooklyn is in Brooklyn Bridge Park, which is basically in Brooklyn Heights, which was basically the first suburb…

We were fortunate coming out of the real estate recession and having a lot of cash and not needing to borrow, when most lenders were very reluctant to do condo loans. Toll has about a billion in cash and a billion-dollar credit line nationwide. We bought the Touraine site with just cash; we bought the Gramercy site with just cash; we bought a site in Dumbo with just cash. This was in ’09 and ’10. Most of the condo guys were not yet back, and we were competing with the rental guys, and we can always pay more than them.

Three quick thoughts:

1. It is hard to tell whether the image of Toll Brothers is changing. This article is similar to a number of other ones in recent months (example here) discussing the company’s efforts in New York City. At the same time, Toll Brothers is consistently linked to the construction of large suburban houses. In the long run, I wonder if there are critics who will never be able to look past the company’s connections to McMansions and see whatever else they are doing.

2. Few of the articles that discuss the efforts of Toll Brothers in New York City give any numbers about how much of the company’s business is in cities versus suburban development. From the projects described above, I would guess the urban efforts are still just a small part of the total operations.

3. The last paragraph hints at the dynamics of the housing market in recent years. Toll Brothers had the resources to capitalize on the housing market bubble. They aren’t alone but while these flush buyers make more money at the upper-end of the market, the lower end languishes.

A rising ideology of shareholder value in the United States

How and why corporations make decisions has changed over the decades. Here is a quick argument of what has changed in the US:

Such is the power of the ideology known as shareholder value. This notion that shareholder interests should reign supreme did not always so deeply infuse American business. It became widely accepted only in the 1990s, and since 2000 it has come under increasing fire from business and legal scholars, and from a few others who ought to know (former General Electric CEO Jack Welch declared in 2009, “Shareholder value is the dumbest idea in the world”). But in practice—in the rhetoric of most executives, in how they are paid and evaluated, in the governance reforms that get proposed and occasionally enacted, and in almost every media depiction of corporate conflict—we seem utterly stuck on the idea that serving shareholders better will make companies work better. It’s so simple and intuitive. Simple, intuitive, and most probably wrong—not just for banks but for all corporations.

As Cornell University Law School’s Lynn Stout explains in her 2012 book, The Shareholder Value Myth, maximizing returns to shareholders is not something U.S. corporations are legally required to do. Yes, Congress and regulators have begun pushing the rules in that direction, and a few court rulings have favored shareholder primacy. But on the whole, Stout writes, the law spells out that boards of directors are beholden not to shareholders but to the corporation, meaning that they’re allowed to balance the interests of shareholders against those of stakeholders such as employees, customers, suppliers, debt holders, and society at large…

To be sure, the case against putting shareholders first is not quite the slam dunk for all corporations that it is for highly indebted, too-big-to-fail financial institutions. Outside of banking, the empirical evidence against the doctrine is more suggestive than dispositive. Supporters of shareholder rights can point to studies showing that certain shareholder-friendly changes, such as removing defenses against hostile takeovers, tend to bring higher share prices. Skeptics argue that this says little about long-term impact, and point instead to a more expansive, but impressionistic, set of indicators. The performance of U.S. stock markets since shareholder value became doctrine in the 1990s has been disappointing, and the number of publicly traded companies has declined sharply. The nation in which shareholders have the most power, the United Kingdom, has an anemic corporate sector; on Fortune magazine’s list of the world’s 100 largest companies, it claims only three, compared with nine from France and 11 from Germany, where shareholders hold less sway. Multiple studies of corporations that stay successful over time—most famously the meticulously researched books of the Stanford-professor-turned-freelance-business-guru Jim Collins, such as Good to Great—have found that they tend to be driven by goals and principles other than shareholder returns.

Collins’s books embody the most common criticism of shareholder value: that while delivering big returns to shareholders over time is great (it is, in fact, Collins’s chief measure of “greatness”), focusing on shareholder value won’t get you there. That’s what Jack Welch was getting at, too. In a complex world, you can’t know which actions will maximize returns to shareholders 15 or 20 years hence. What’s more, most shareholders don’t hold on to any stock for long, so focusing on their concerns fosters a counterproductive preoccupation with short-term stock-price swings. And it can be awfully hard to motivate employees or entice customers with the motto “We maximize shareholder value.”

Corporations and what their directors want, what their investors want, and how they operate changes over time based on surrounding economic and social forces. They can also innovate and develop new ways of pursuing profit or contributing to the public good. Thus, to understand them, invest in them, and develop regulations and policies involving them, we need to know their social context and their patterns of development.

One of the more interesting books I’ve read related to this topic is Frank Dobbin’s Forging Industrial Policy: The United States, Britain, and France in the Railway Age. Dobbin shows there was no “right” way to promote and develop railroads. France’s approach was to develop a centralized railroad system based on Paris and highly regulated by technocrats. Britain took the opposite tack: no regulation to start as railroad firms could build and do what they wanted. After a while, Britain had to introduce regulations because corporations were putting profits first over public concerns like railroad safety (an example: a need to regulate railroad brakes to avoid large crashes). The United States took a middle approach: some public-private partnerships with some regulation but also with the ability for corporations to make big money. Looking back from today, the “right” way might seem obvious but this whole process was strongly driven by social and cultural circumstances and norms.

Knowing all of this, perhaps the next question to ask is how might corporations change in 20 or 50 years?

McMansions just a symptom of sprawl

Reflecting on a recent case of building a wall along the edge of a suburban property, a Bakersfield, California columnist suggests the wall is a larger symptom of sprawl:

And now we’re a nation of cul-de-sacs and dense residential mazes that, except for the most ambitious among us, are navigable only by automobile. Wonder why the U.S. is the most obese nation on earth? Look no further than a culture that favors cars to walking shoes and cherishes the illusion of privacy over the interactivity of community.

The design of our cities is killing us. We drive a mile to a supermarket that’s just a quarter-mile away as the crow flies. We buy McMansions on the outer edge of the city’s metro footprint and drive 10 miles to work, sending up emissions we needn’t have produced. And we recruit city councilmen to help us block off walking paths near our houses because we’re tired of seeing people actually out and about on our streets.

So many of our societal ills can be traced to a Calle Privada mindset. Half-acre lots with three-car garages on longtime ag land instead of smaller homes closer to work. Municipal tax dollars devoted to new roads, new sewers, new traffic signals and new utility infrastructure instead of public safety and the maintenance of what we already have. And homeowners who barricade their streets instead of developing neighborhood bonds that encourage cooperation, build trust and hinder crime. Cinderblock walls don’t do much to facilitate any of that.

This is an example of what the critique of McMansions is often about. Note that the houses in sprawl themselves don’t get much attention in the argument above. We see that they are on large lots, half an acre, with lots of garage space. But, the bigger issue is what the sprawl in which McMansions are a part. Here are the problems with sprawl, as suggested above:

(1) the infrastructure is costly;

(2) driving is required;

(3) it is bad for the environment;

(4) and it inhibits neighborliness and the development of community.

Those who don’t like sprawl suggest it is a whole system of public investment and choices. Americans may like their large, private houses but there are costs associated with it. Opponents of sprawl tend to assume that if homeowners and policymakers knew these costs, they would make different decisions. That hasn’t exactly happened yet…but the term McMansion is certainly part of the critique of sprawl.

Should the Newtown shootings be considered a mass shooting, a school shooting, mass murder, workplace violence…

Sociologist Joel Best provides a history of how American scholars and media have classified mass shootings:

It may seem self-evident that the killings at Sandy Hook Elementary ought to be classified as a shooting event, or as a school shooting or a mass shooting. Of course we classify events into categories that make sense to us, and it is easy to take familiar categories for granted. We learn of terrible crimes and we are accustomed to commentators talking about incidents as instances. But the ways we make sense of the world—the terms we use to describe that world—are created by people, and they are continually evolving, so that specific categories come into and fall out of favor. In fact, in recent decades, Americans have understood events like the Newtown killings in a variety of ways…

By the early 1980s, the Federal Bureau of Investigation promoted the distinction between mass murder and serial murder. The Bureau had a new databank—the Violent Criminal Apprehension Program, or VICAP—that could help law enforcement identify similar crimes that had occurred in other jurisdictions. But in the aftermath of revelations about the FBI’s surveillance of the civil rights movement, an effort to expand the bureau’s domestic data collection invited suspicion and resistance. The FBI used the serial murderer menace—and particularly the idea that serial killers might be nomadic, able to kill in different jurisdictions without the authorities ever recognizing that crimes in different places might be linked—to justify the VICAP program. That set the stage for Clarice Starling and all the other heroic FBI agents who began pitting their wits against serial murderers in crime fiction and movies. “Son of Sam” would no longer be classified with Charles Whitman…

Journalists notice patterns, so similarities between cases invite the creation of new categories. For example, in 1986, a postal worker killed 14 postal employees; then, in 1991, there were two more incidents involving former postal workers killing employees at post offices. This led to the expression going postal. Eventually, after further incidents in 1993, the Postal Service responded with a program to improve their workplace and prevent violence. Some criminologists began writing about workplace violence, although this category was defined as including any violence in a workplace, not just mass murders. Under that definition, a large share of workplace violence involved robberies. (According to one analysis, the three most common sites for workplace violence were taxicabs, liquor stores, and gas stations—all isolated settings likely to have cash on hand.)

At the end of the 1990s, attention shifted to schools. During the 1997–98 academic year, there were heavily publicized incidents in West Paducah, Kentucky; Jonesboro, Arkansas; and Springfield, Oregon. The Jonesboro story made the cover of Time, which featured a photo of one of the shooters as a young child wearing camouflage and holding a rifle, with the caption “Armed & Dangerous.” Thus, the expression school shooting was already familiar a year before the April 1999 killings at Columbine. Advocates and academics began compiling databases of school violence, although the results were surprising: The average number of deaths per year fell, from 48 during the period from the fall of 1992 through the spring of 1997, to 32 during the period spanning September 1997 through the end of the school year in 2001, even though Columbine and the other best-publicized cases occurred during the latter period. In spite of commentators declaring that the nation was experiencing a wave or epidemic of school shooting, the evidence suggested that violent deaths in schools were declining.

Best has written a lot about how social categories, experiences, and data then get used in political and civic discussions. The classification as a school shooting or the result of mental illness then shapes the rest of the discussion including what should be done in the future. Social problems can’t be social problems until they can be shown to be worth the public’s attention.

What Best doesn’t do is try to forecast how the Newtown shooting will come to be known in the future. What is the dominant narrative that will develop? And how will it be used?