Category Archives: Sociology

Why the interiors of model homes look better

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Here are some tips to help your home look more like a model home:

Professional home stager and model home designer Katie Schafer of Chicago-based Dressed to Sell has a one-word explanation for why many new homes bear little resemblance to picture-perfect models: clutter…

Another common mistake, designers say, is assuming the furniture from your old place will fit effortlessly into your new scheme. Moving is a great time to get rid of pieces you no longer need while identifying new ones to enhance your space, said Mary Cook, president of Chicago-based Mary Cook Associates…

Cook’s upcoming book, “The Art of Space,” scheduled for publication in 2013, elaborates on those seven elements in detail. A biggie, she said, and one that most homeowners tend to overlook, is scale, the size of something, and proportion, its relationship to the things around it. Rooms that are too full — or too empty — just look wrong, she said…

Color is another element that well-decorated models employ wisely. While new homes are often delivered with white walls, a Mary Cook-designed model can have as many as 25 different paint colors. Thoughtful-yet-fearless use of color can add richness that makes a home feel warm and inviting.

In addition to color, model home designers are experts at mixing patterns and texture, said Helen Velas, president of Naperville-based Eleni Interiors. While the average homeowner isn’t likely to be as skilled, home-goods retailers have become good at bundling pieces together to help people get that custom-designed look, she said.

Staging can go a long way to helping make a sale. However, I’ve always been struck by the unreal image model homes present. The lived reality of an average American home includes clutter, probably some non-perfect furniture, and maybe some clashing colors and patterns. It involves residents and family members moving around, appropriating spaces for their own use, and being comfortable. We know this from our experiences so why would we fall for the “staged” home?

I wonder how much of this has to do with presenting an aspirational image. Think of the average cluttered home: how many residents would be willing to show that off to strangers without cleaning up(though after going through a number of for-sale homes a few years ago, there was a higher percentage of people doing this than I would have imagined)? Or think of the common image of a home: in advertisements, new homes, movies, art, magazines, etc., homes look put together. That is what we think it is supposed to look like. I remember reading about a company that had started including people in their staged homes; this added a special touch in helping people imagine themselves in the home. And this all ties into the larger American Dream image of the “perfect home.”

When one suburban mayor gets upset with a neighboring suburban mayor

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Interactions between suburbs can get interesting, particularly if a business opens with which two suburbs would like to be associated:

All that having been said, some things still stick in your craw. Some things keep happening again and again, and every single time they make you see red, and the sense of frustration just lingers. I was chatting with David Harding at the rededication of Kiwanis Park by the Warrenville Park District when he mentioned that he got an invitation to the grand opening of a new business on Weaver Parkway in Cantera, and the special guest of honor to cut the ribbon was George Pradel, the Mayor of Naperville. David was annoyed by this, as he knew I would be, and he was kind enough to email to me the information later. Sure enough, the Mayor of Naperville was welcoming a new business to Warrenville and the Mayor of  Warrenville had not even been invited to the event!

As you might imagine, as your Mayor, this kind of stuff really bugs me. It seems to be localized, and principally affects businesses in Cantera on our border with Naperville. Warrenville’s Cantera development is first class, so naturally businesses find it attractive and locate there. But, for marketing purposes, the Naperville name carries more weight, so people do their best to play up the Naperville connection and minimize the Warrenville address. I have seen hotel shuttle busses for Warrenville hotels with “Naperville/Warrenville” featured prominently on their sides. Of course, I think that should be “Warrenville/Naperville”, and it sets me off every time I see one, but I get it.  Business is about positioning for maximum success. You can’t blame a business, especially given current conditions, for trying to leverage, what is to them, every marketing advantage. And, bottom line, what is most important to the community is that our businesses prosper and stay around for a long time. If they find it necessary to fudge things a little to appear to be in what they see as a more lucrative market, I suppose that is a small price to pay.

But this new business still got a letter from me. I can assure you it was a respectful and polite statement that we were disappointed that they apparently didn’t feel it was inappropriate to invite the Mayor of another community to cut their ribbon as they opened their new business here in Warrenville, and a reminder that Warrenville is proud of who we are and we hope they are as happy to be here as we are to have them here. Thankfully, each time I have to write one of these letters, Ana talks me back from the edge, and proves to be a most prudent editor.

I won’t tell you the name of this latest new business. I’m sure they meant no disrespect, and that they are good folks. Also, I don’t think it would be a good idea if a couple hundred angry Warrenville citizens arrived at their front door some evening with blazing torches held high, bearing buckets of hot tar and sacks of feathers, loudly inviting them to relocate to the community that they apparently prefer with an offer of help to do so, although I must confess, this image is appealing. No, Warrenville will take the high road, as we always try to do. That’s who we are. Besides, what goes around comes around. Just the other day, I passed a shuttle belonging to a Naperville hotel that had “Chicago/Naperville” prominently featured on its sides.

I found this amusing. But, there are some deeper issues here:

1. Naperville is the big, successful suburb. Not only does it have lots of people, a vibrant downtown, and good schools,it has done so in large part because of a thriving business community that has provided a lot of good jobs. Warrenville, on the other hand, is a smaller community of over 13,000 people that has less wealth and prestige.

2. Warrenville finally incorporated in the 1960s to be able to control some nearby land and not have it all fall into the hands of Naperville.

3. It does seem a bit odd for the business to invite the mayor of Naperville and not the suburb in which it actually located. If they wanted to be attached to the idea of Naperville, why not actually locate in Naperville? There has to be a good reason they located in Warrenville.

4. I’m not sure what the mayor of Warrenville achieved in this statement to the public. That he is willing to stick up for Warrenville? That Warrenville deserves some attention as well? Warrenville is not going to become Naperville and would probably say it doesn’t want to…so what purpose does this serve?

How much does a 21st century city, like San Diego, need a catchy slogan?

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A sociologist argues San Diego needs a new slogan for the 21st century:

“San Diego: First City of the 21st Century.”…

Industrial sociologist Walshok, whose book on San Diego as a center of innovation in science, technology and other sectors is due out next year from Stanford University, said this area has a public relations problem — no catchy “narrative” that sells.

“L.A. has the movies, San Francisco has the Gold Rush,” she said. “But I think our capacity to innovate and reinvent is our DNA. That’s what the community has been able to do in the 21st century. It isn’t a process that just happens in the lab. It’s in the ecology of the people, the neighborhoods, the diverse talent … ”

Walshok’s moniker recalls former Mayor Susan Golding’s formulation of a slogan coined in the 1990s, “San Diego: The First Great City of the 21st Century.”

While I get the idea behind the slogan, I’m not sure it really captures the idea of innovation and reinvention.

Looking beyond San Diego, is a slogan necessary for a 21st century city? Does it really encourage business growth from outsiders who see and like the slogan or is it more about people in a community developing a unifying theme that helps bring them together? I suspect it is more of the second. Slogans could help a city establish its own character and this is not unimportant. It might indicate that the local business community has banded together for booster purposes. It could reflect history and aspirations while also highlighting a strength that sets the city apart from other cities. Of course, slogans can be used for marketing purposes but it takes some time and sustained pressure for the concepts to sink in.

Here is a quick summary of a 2005 survey about city nicknames:

In 2005 the consultancy Tagline Guru conducted a small survey of professionals in the fields of branding, marketing, and advertising aimed at identifying the “best” U.S. city slogans and nicknames. Participants were asked to evaluate about 800 nicknames and 400 slogans, considering several criteria in their assessments. The assigned criteria were: whether the nickname or slogan expresses the “brand character, affinity, style, and personality” of the city, whether it “tells a story in a clever, fun, and memorable way,” uniqueness and originality, and whether it “inspires you to visit there, live there, or learn more.”

The top-ranked nickname in the survey was New York City’s “The Big Apple,” followed by “Sin City” (Las Vegas), “The Big Easy” (New Orleans), “Motor City” (Detroit), and “The Windy City” (Chicago). In addition to the number-two nickname, Las Vegas had the top-rated slogan: “What Happens Here, Stays Here.” The second- through fifth-place slogans were “So Very Virginia” (Charlottesville, Virginia), “Always Turned On” (Atlantic City, New Jersey), “Cleveland Rocks!” (Cleveland, Ohio), and “The Sweetest Place on Earth” (Hershey, Pennsylvania).

Outside of Las Vegas, aren’t the more informal nicknames on this list a lot more prominent than the official slogans?

Can you imagine James Bond living in a McMansion?

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Here is an interesting thought: could James Bond live in a McMansion?

When I first heard that “American Beauty” director Sam Mendes had been tapped to make the newest James Bond film, I wondered how the choice might transform the series. Would we find Bond sitting in a McMansion wearing a cardigan and brooding over a failed marriage? Would his spy gadgetry be disguised as high-end kitchen appliances that symbolize the emptiness of American life? Would we discover in the end that the true enemy was, in fact, the inescapable horror of suburban ennui? Would he switch his drink order to white wine?

Fortunately the answer on all counts is a firm no. With “Skyfall,” the 23rd entry in the Bond franchise, Mr. Mendes has not altered Bond so much as found the character’s core and polished it up for a modern age. He has made a Bond film that is different from its predecessors, but almost entirely in ways that are improvements. It is the most beautiful Bond film. It is the darkest Bond film. It is the most psychologically revealing Bond film. And for these reasons, it may also be the best.

The easy answer is that James Bond is too suave to ever live in a mass-produced, garish McMansion. Plus, McMansions are a little too much new-American for Bond.

But, then I started thinking about the homes in which James Bond might live. I haven’t seen many of the movies but I have read some of the books and I don’t remember too many instances of James Bond even being at home. Bond is not the sort of character who is tied down to a sentimental, comfortable home. The concept of home is related to being tied down and having roots. While the quirky Sherlock Holmes is commonly found in his home and office, Bond doesn’t fit into a domestic scene. Rather, Bond is a world-traveler who can look cool in all situations. He doesn’t need a home much.

In the end, how much of Bond’s appeal is tied to being anti-domestic?

Sociology class project in San Jose leads to succesful vote in favor of raising the minimum wage

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Following up on a previous story on this blog, voters in the city of San Jose approved a minimum wage hike to $10 that began in the sociology department of San Jose State University:

San Jose voters on Tuesday agreed to increase the city’s hourly minimum wage to $10 — $2 above the statewide floor, siding with proponents of the measure who said it was necessary in order for low-income workers to survive in an increasingly pricey tech-based economy.

With all precincts counted, nearly 59% of voters had approved the measure, making San Jose only the second municipality in California and the fifth in the nation to set its own minimum wage. The others are San Francisco, Washington D.C., and Santa Fe and Albuquerque, N.M.

The measure was the brainchild of San Jose State University sociology students and was promptly embraced by labor organizations, which spearheaded the campaign…

The San Jose Silicon Valley Chamber of Commerce and other business groups had opposed the measure, saying it would force employers to slash worker hours and cut jobs, as well as discourage new businesses from moving in. The arguments were similar to those made in San Francisco, which has phased in a similar measure passed by voters in 2003. Its hourly minimum wage stands at $10.24 and will increase to $10.55 in January.

Now it will be interesting to watch what happens in San Jose after the passage of this measure. San Jose is an important place: it is the 10th largest city in the United States with close to a million residents, has strong connections to the high-tech community, and is a “re-emerging immigrant city” with a high proportion of foreign-born residents.

Also, what do you do for an encore in a sociology class or program after helping make this happen?

Republicans (and Democrats) need to pay attention to data rather than just spinning a story

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Conor Friedersdorf suggests conservatives clearly had their own misinformed echo chambers ahead of this week’s elections:

Before rank-and-file conservatives ask, “What went wrong?”, they should ask themselves a question every bit as important: “Why were we the last to realize that things were going wrong for us?”

Barack Obama just trounced a Republican opponent for the second time. But unlike four years ago, when most conservatives saw it coming, Tuesday’s result was, for them, an unpleasant surprise. So many on the right had predicted a Mitt Romney victory, or even a blowout — Dick Morris, George Will, and Michael Barone all predicted the GOP would break 300 electoral votes. Joe Scarborough scoffed at the notion that the election was anything other than a toss-up. Peggy Noonan insisted that those predicting an Obama victory were ignoring the world around them. Even Karl Rove, supposed political genius, missed the bulls-eye. These voices drove the coverage on Fox News, talk radio, the Drudge Report, and conservative blogs.

Those audiences were misinformed.

Outside the conservative media, the narrative was completely different. Its driving force was Nate Silver, whose performance forecasting Election ’08 gave him credibility as he daily explained why his model showed that President Obama enjoyed a very good chance of being reelected. Other experts echoed his findings. Readers of The New York Times, The Atlantic, and other “mainstream media” sites besides knew the expert predictions, which have been largely born out. The conclusions of experts are not sacrosanct. But Silver’s expertise was always a better bet than relying on ideological hacks like Morris or the anecdotal impressions of Noonan.

But I think Friedersdorf misses the most important point here in the rest of his piece: it isn’t just about Republicans veering off into ideological territory into which many Americans did not want to follow or wasting time on inconsequential issues that did not affect many voters. The misinformation was the result of ignoring or downplaying the data that showed President Obama had a lead in the months leading up to the election. The data predictions from “The Poll Quants” were not wrong, no matter how many conservative pundits wanted to suggest otherwise.

This could lead to bigger questions about what political parties and candidates should do if the data is not in their favor in the days and weeks leading up to an election. Change course and bring up new ideas and positions? This could lead to questions about political expediency and flip-flopping. Double-down on core issues? This might ignore the key things voters care about or reinforce negative impressions. Ignore the data and try to spin the story? It didn’t work this time. Push even harder in the get-out-the-vote ground game? This sounds like the most reasonable option…

View from foreign observers: American voting system heavily reliant on trust

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Foreign observers watching the voting process in the United States suggested it is a system that involves a lot of trust:

“It’s an incredible system,” said Nuri K. Elabbar, who traveled to the United States along with election officials from more than 60 countries to observe today’s presidential elections as part of a program run by the International Foundation for Electoral Systems (IFES). Your humble Cable guy visited polling places with some of the international officials this morning. Most of them agreed that in their countries, such an open voting system simply would not work.

“It’s very difficult to transfer this system as it is to any other country. This system is built according to trust and this trust needs a lot of procedures and a lot of education for other countries to adopt it,” Elabbar said.

The most often noted difference between American elections among the visitors was that in most U.S. states, voters need no identification. Voters can also vote by mail, sometimes online, and there’s often no way to know if one person has voted several times under different names, unlike in some Arab countries, where voters ink their fingers when casting their ballots.

The international visitors also noted that there’s no police at U.S. polling stations. In foreign countries, police at polling places are viewed as signs of security; in the United States they are sometimes seen as intimidating.

It can be helpful to get outside perspectives on what takes place in the United States. Two thoughts based on these observations:

1. How long will this trust last? There was a lot of chatter online yesterday about voting irregularities. Do the two parties and Americans in general trust each other to handle voting? This reminds me of the oft-quoted de Toqueville who wrote in Democracy in America that Americans were more prone to join civic and political groups. The United States was born in the Enlightenment era where old ways of governing, church and tradition (meaning: monarchies), were overthrown and citizens turned to each other and a government “of the people, by the people, and for the people.” (Lincoln in the Gettsyburg Address). Of course, we can contrast this with Robert Putnam’s work in Bowling Alone which suggested Americans have retreated from the civic and social realm in recent decades. Plus, confidence in American institutions has declined in recent decades.

2. Trying to implement an American-style voting and government system in countries that don’t have the same history and culture is a difficult and lengthy task. In other words, this sort of system and trust doesn’t just develop overnight or in a few years. Voting systems are culturally informed. This should help shape our foreign policy.

Sociologists lost their public voice because of increasingly liberal political views?

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Sociologist Stephen P. Turner makes a historical argument about how American sociologists lost their public voice. Here is the abstract:

Sociology once debated ‘the social’ and did so with a public readership. Even as late as the Second World War, sociologists commanded a wide public on questions about the nature of society, altruism and the direction of social evolution. As a result of several waves of professionalization, however, these issues have vanished from academic sociology and from the public writings of sociologists. From the 1960s onwards sociologists instead wrote for the public by supporting social movements. Discussion within sociology became constrained both by ‘professional’ expectations and political taboos. Yet the original motivating concerns of sociology and its public, such as the compatibility of socialism and Darwinism, the nature of society, and the process of social evolution, did not cease to be of public interest. With sociologists showing little interest in satisfying the demand, it was met by non-sociologists, with the result that sociology lost both its intellectual public, as distinct from affinity groups, and its claim on these topics.

And here is another paragraph excerpt with some interpretation as reported on a Smithsonian blog:

Basically, he’s wondering: what happened to sociologists? When did they give up questions of human nature, altruism, society? Well, Turner argues that a big problem is that sociologists started getting political. “It is evident that many of the most enthusiastic adherents of the new model of professionalization in the United States had roots in the left, and not infrequently in the Communist Party itself.” And that political slant limited the types of questions sociologists were allowed to ask. He writes:

“Sociology was once a place where intellectuals found freedom: Giddings, Sorokin, Alfred Schutz and many others who could have pursued careers in their original fields chose sociology because of this freedom. To some extent sociology still welcomes outsiders, though now it is likely to be outsiders with ties to the Women’s Movement. … But in general, the freedom of the past is in the past.”

Turner’s basic point is that sociology is now a joke because every sociologist is a liberal. That’s not untrue: over 85 percent of the members of the American Sociological Association (ASA) vote for either the Democratic or Green parties. One survey found the ratio of Democrats to Republicans in the ASA to be 47 to 1. Now, whether or not sociology is joked about because its researchers political leanings is another question. But that’s the argument Turner seems to be making here.

I wonder if social psychologist Jonathan Haidt would agree with this assessment in light of his look at the political leanings of the field of social psychology.

If sociology gave up this freedom, what other fields filled in academic vacuum? If I had to guess, economics generally provided some room for conservatives. Does this mean that some bright academic stars that once might have gone to sociology have instead pursued other fields?

Don’t dress yourself in a McMansion wardrobe

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I’ve seen the concept of a McMansion tied to several other consumer items like SUVs, fast food, and RVs (see my McMansion article for some other examples). But, I have never seen it applied to clothing:

Unlike most leading men who dress like they’re drawing up plans for a McMansion, starting with casual, often gaudy pieces and trying for respectability solely through the price tags and their all too transparent attempts at blustering nonchalance, Mr. Lewis always begins with the right foundation: tailored elements. Often the subsequent scarves upon scarves, organ grinder hats, and lurid color pairings can lead him into dangerous, Elton John lawn party, territory but when he keeps it simple and allows the vintage inspired DDL flair to remain in the details, great things happen. For example this sharp to lethal, flannel, pinstriped, DB, suit that he’s paired with a very subtle spotted tie and this optic herringbone top coat that gets turned out with woven fedora that looks like it’s gotten just the right amount of stomping.

Here is the argument: like the McMansion homeowner, the McMansion wardrobe owner emphasizes flash over substance, quick impressions over long-term gravity and style, big features and brands rather than quality and cohesion. In contrast, Daniel Day-Lewis knows how to dress in a way that matches his often lauded acting.

Things I want to know about this idea of McMansion wardrobes:

1. What clothing styles are more McMansion-like? It is about what is popular? Does it have to be tailored?

2. What brands are tied to these McMansion ideas? Are these upstart brands and designers?

3. Which leading men dress more like McMansions? I’ve heard about celebrity best/worst dressed lists but I’ve never seen a connection to McMansions. Are less “serious” actors more likely to be tied to McMansion wardrobes?

4. How does one best acquire non-McMansions tastes? Does this come with the proper training and childhood or is it a function of having enough money to spend?

Three changes that come with “The Rise of Poll Quants”

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Nate Silver isn’t the only one making election predictions based on poll data; there are now a number of “poll quants” who are using similar techniques.

So what exactly do these guys do? Basically, they take polls, aggregate the results, and make predictions. They each do it somewhat differently. Silver factors in state polls and national polls, along with other indicators, like monthly job numbers. Wang focuses on state polls exclusively. Linzer’s model looks at historical factors several months before the election but, as voting draws nearer, weights polls more heavily.

At the heart of all their models, though, are the state polls. That makes sense because, thanks to the Electoral College system, it’s the state outcomes that matter. It’s possible to win the national vote and still end up as the head of a cable-television channel rather than the leader of the free world. But also, as Wang explains, it’s easier for pollsters to find representative samples in a particular state. Figuring out which way Arizona or even Florida might go isn’t as tough as sizing up a country as big and diverse as the United States.”The race is so close that, at a national level, it’s easy to make a small error and be a little off,” Wang says. “So it’s easier to call states. They give us a sharper, more accurate picture.”

But the forecasters don’t just look at one state poll. While most news organizations trot out the latest, freshest poll and discuss it in isolation, these guys plug it into their models. One poll might be an outlier; a whole bunch of polls are likely to get closer to the truth. Or so the idea goes. Wang uses all the state polls, but gives more weight to those that survey likely voters, as opposed to those who are just registered to vote. Silver has his own special sauce that he doesn’t entirely divulge.

Both Wang and Linzer find it annoying that individual polls are hyped to make it seem as if the race is closer than it is, or to create the illusion that Romney and Obama are trading the lead from day to day. They’re not. According to the state polls, when taken together, the race has been fairly stable for weeks, and Obama has remained well ahead and, going into Election Day, is a strong favorite. “The best information comes from combining all the polls together,” says Linzer, who projects that Obama will get 326 electoral votes, well over the 270 required to win. “I want to give readers the right information, even if it’s more boring.”

While it may not seem likely, poll aggregation is a threat to the supremacy of the punditocracy. In the past week, you could sense that some high-profile media types were being made slightly uncomfortable by the bespectacled quants, with their confusing mathematical models and zippy computer programs. The New York Times columnist David Brooks said pollsters who offered projections were citizens of “sillyland.”

Three things strike me from reading these “poll quants” leading up to the election:

1. This is what is possible when data is widely available: these pundits use different methods for their models but it wouldn’t be possible without accessible data, consistent and regular polling (at the state and national level), and relatively easy to use statistical programs. In other words, could this scenario have taken place even 20 years ago?

2. It will be fascinating to watch how the media deals with these predictive models. Can they incorporate these predictions into their typical entertainment presentation? Will we have a new kind of pundit in the next few years? The article still noted the need for these quantitative pundits to have personality and style so it their results are not too dry for the larger public. Could we end up in a world where CNN has the exclusive rights to Silver’s model, Fox News has rights to another model, and so on?

3. All of this conversation about statistics, predictions, and modeling has the potential to really show where the American public and elite stands in terms of statistical knowledge. Can people understand the basics of these models? Do they simply blindly trust the models because they are “scientific proof” or do they automatically reject them because all numbers can be manipulated? Do some pundits know just enough to be dangerous and ask endless numbers of questions about the assumptions of different models? There is a lot of potential here to push quantitative literacy as a key part of living in the 21st century world. And it is only going to get more statistical as more organizations collect more data and new research and prediction opportunities arise.