A small example: A while back we looked at the emerging interest (in the United States) in herb gardening, as it moved from suburban yards into urban areas. (We thought consumers) would find themselves relating closer and closer to herbal green colors in general. And yes, there has been an uptick in attraction toward this “healthy” green in the past few years. People find themselves saying, that would be a nice hue for my home.
About a year ago, CMG predicted that blue would dominate color movement for the next several years. This can show up in clothing fairly quickly, but in some industries, such as the auto industry, that can take a few years.
We picked blue to grow because people perceive it as stable and comfortable, reflecting how they’re more likely looking at their world these days. However, tastes in blue are moving away from denim and indigo: The actual CMG color of the year was a midrange one we called Re-Blued, which works with lots of colors of the palette, from warm to cool…
Seriously, though, gray is coming because so many of us have stainless-steel appliances in our kitchens. That has led to a gray movement in the kitchen. It’s in paint, but we see it in cabinets in stains over wood or in painted gray finishes. Or it shows up in accent colors — people look at driftwood gray and say, that’s a color I can live with for a long time. Europeans may change their kitchens every two or three years, but Americans live with their kitchens a lot longer.
Plus, gray is new — it’s a color that’s not anything that a generation before has seen in kitchens.
This is a good reminder of how while homeowners might think their furnishings and design choices are an expression of their individual tastes, choices are often shaped by an industry that wants to sell products and what these products mean. Colors and design choices run in cycles – remember those harvest gold appliances? – but consumers may not be behind much of this.
It is interesting to see green pick up steam because it is perceived as healthy. I wonder of how much this is related to it being natural as well: plants, trees, vegetables, healthy walls.