Tag Archives: social media

The modern world: the real, significant moments in life are captured by cameras

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Looking at a range of events including Ferguson, Missouri, the Ray Rice case, and the release of celebrities’ nude selfies, one writer raises two important questions:

And above all these questions, there’s an ultimate one: What happens when you change a camera into a networked lens?

And: What happens when you add a networked lens to a situation?

Who gains power: the people holding the camera or the people being filmed? (Some argue that cop bodycams would in fact empower the police. After all, who has time to review all that footage?) Whose behavior changes, and how much? What can we expect will happen to the images that result? (Will they disappear into a database forever? If so, what can be done to them there? How will that affect us?)

We don’t know the answer to these twinned questions—but we’re learning a little more every day.

We are sorting through the coming together of two powerful forces: the rise of the visual image (decades in the making) and the Internet enabled and social media fueled interconnections between people. And sometimes, the results are not pretty.

Facebook to hold pre-ASA conference

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Last year’s ASA meetings included some special sessions on big data and Facebook is hosting a pre-conference this year at the company’s headquarters.

VentureBeat has learned that Facebook is to hold an academics-only conference in advance of the American Sociological Association 2014 Annual Meeting this August in San Francisco.

Facebook will run shuttles from the ASA conference hotel to Facebook’s headquarters in Menlo Park, Calif. According to the company’s event description, the pre-conference focuses on “techniques related to data collection with the advent of social media and increased interconnectivity across the world.”…

According to the event schedule, Facebook will give a demo of its tools and software stack at the conference…

There seems to be a great demand for sociologists who can code. Corey now spends a lot of time hiring fellow sociologists, according to his article. It is also the case in other big companies. In one interview conducted with the London School of Economics, Google’s Vice President Prabhakar Raghavan claimed that he just couldn’t hire enough social scientists.

This is a growing area of employment for sociologists who would benefit from getting access to proprietary yet amazing data and would also have to negotiate different structures in the private technology world versus academia.

When anti-government forces can control the public narrative about drone strikes in Yemen

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While social media was praised in helping the Arab Spring movement, the new availability of Twitter in Yemen has changed who gets to control the public narrative about violence:

The result: AQAP and the Yemeni public have left the government far behind in an information war made possible by the spread of the Internet in the Arab world’s poorest nation. Authorities can no longer shape the narrative of counterinsurgency, particularly when it comes to controversial drone strikes…But the number of Internet users in the country increased nearly tenfold between 2010 and 2012, according to government figures, although even with that rapid expansion, less than a quarter of Yemenis have regular internet access.

Most drone strikes, which are believed to be US operations, target the most impoverished and isolated parts of Yemen where AQAP operates. The region’s remoteness plays into the group’s hands; it also makes it easy for the government to suppress any negative information, including civilian casualties from drone strikes and other aerial attacks.

But now Yemenis can easily, quickly share on-the-ground information. Last December, an airstrike targeted a wedding convoy, killing roughly a dozen civilians. The government initially identified the casualties as militants, but locals soon began posting photos of the dead on Facebook and tweeting the names of victims, directly challenging the government’s obfuscation.

Sounds like quite a change in a short amount of time. The availability of the Internet and social media threaten all sorts of traditional institutions that have relied on controlling information. All of the sudden, alternative viewpoints are available and regular citizens can pick and choose which to follow, believe, and propagate.

What does this do for American foreign policy? We generally disapprove of regimes that crack down on Internet availability (think China) but this is usually because we want to get our messages through. What happens when the same technologies are used to counter American narratives?

NBC: social media use driven by popular TV shows, not the other way around

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The Financial Times reports that after studying media habits related to its Olympic coverage, NBC found less social media activity linked to television broadcasts than might have been expected. In other words, it isn’t apparent that people tune into television programs because they see activity about it on social media. At stake is a lot of advertising money.

It will be interesting to see how this plays out. From its early days, one of the major critiques of television was that it encouraged passivity: people generally sat on the couch in their private homes watching a screen. While they may have had conversations about TV with others (and a lot of this has moved online – just see how many sites have Game of Thrones recaps each week), television watching was a limited social activity practiced alone, with family, or close friends. Whether social media changes this fundamental posture in watching television remains to be seen.

The evolving definition and usage of “selfie”

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The word “selfie” was the Oxford Dictionary’s word of the year in 2013 but its usage and meaning continues to evolve:

A selfie isn’t just “a photograph that one has taken of oneself,” but also tends to be “taken with a smartphone or webcam and uploaded to a social media website,” as the editors at Oxford Dictionaries put it. That part is key because it reinforces the reason why we needed to come up with a new name for this kind of self-portraiture in the first place.

Think of it this way: A selfie isn’t fundamentally about the photographer’s relationship with the camera, it’s about the photographer’s relationship with an audience. In other words, selfies are more parts communication than self-admiration (though there’s a healthy dose of that, too).

The vantage point isn’t new; the form of publishing is.

This explains why we call the photo from the Oscars “Ellen’s selfie” — because she was the one who published it. Selfies tether the photographer to the subject of the photo and to its distribution. What better way to visually represent the larger shift from observation to interaction in publishing power?

Ultimately, selfies are a way of communicating narrative autonomy. They demonstrate the agency of the person behind the lens, by simultaneously putting that person in front of it.

The key to the selfie is not that people are talking photos of themselves for the first time in history; rather, they are doing it with new purposes, to tell their own stories to their online public. This is what social media and Web 2.0 are all about: putting the power into the hands of users to create their own narratives. The user now gets to decide what they want to broadcast to others. One scholar described it giving average people the ability to be a celebrity within their online social sphere. The selfie is also part of a shift toward telling these narratives through images rather than words – think about the relative shift in updating Facebook statuses years ago to now posting interesting pictures on Instagram.

When a financially troubled suburb buys fake Twitter followers

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Fake Twitter followers are not just for celebrities and politicians: a company may have purchased fake Twitter followers for the Chicago suburb of Harvey as part of a social media campaign.

As of last month, the Twitter feed had just 25 followers seeking updates to its posts. After the Tribune asked Harvey about Lola Grand, that number jumped to nearly 1,200. Social media experts said the new followers had telltale signs of being fake accounts bought from online brokers, who sell bulk sets of “followers” to wannabe celebrities, politicians or entrepreneurs trying to appear popular.

For example, one of Harvey’s new Twitter followers was Lieni Alves, who hasn’t posted a Tweet in 19 months, and then it was in Portuguese. The account follows more than 1,700 people besides Harvey, including porn actresses, a Christian music company, Brazil’s president and a host of people who tweet in Arabic and Turkish.

StatusPeople, a London-based firm, created an oft-cited algorithm to count suspect accounts. That algorithm last week estimated that 88 percent of Harvey’s Twitter followers were fakes, a figure called “very unusual” by StatusPeople’s founder, Rob Waller…

Lola Grand declined to say how it boosted Twitter followers. It said it designed a website but is waiting for Harvey to review it before launching that and the blogs. It said its other social media efforts have directed “hundreds” of residents’ requests to Harvey officials. The firm and the mayor’s office touted additional behind-the-scenes work, such as “brand development” and “24/7 monitoring of social media channels.”

This looks bad for a community that is already struggling for cash. But, if everyone is doing it…

It also highlights a new form of civic boosterism. There is a long history of American communities talking up their advantages and trying to sell themselves to potential investors, businesses, and residents. Think the novel Babbitt. In the past, it may have been more about gregarious men working their good old boy networks but today this can include politicians sniping at other states (see these examples of Indiana, Wisconsin, and Texas seeking Illinois jobs), television and radio ads (lots of radio ads in the Chicago area for the city of Bedford Park for all of their available water and industrial space), and online spaces. This can include running Google ads, YouTube videos, and using Facebook and Twitter.

“Save Darfur” social media campaign doesn’t accomplish much

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While social media is credited for helping the Arab Spring movement, social media movements don’t always succeed. Take the “Save Darfur” campaign as an example:

Focusing on the Save Darfur cause, which took Facebook by storm between May 2007 and January 2010, the team looked at the donation and recruitment activity of over one million members. Roughly 80 percent of the members joined via a referral, whereas only 20 percent joined of their own accord.Furthermore, of the one million-plus members, 99.76 percent failed to ever actually donate any money. 72.19 percent didn’t recruit anyone else, entirely missing one of the main advantages of online activism: the ability to reach out to a very large and connected audience…

“The study is an important counter-balance to unbridled enthusiasm for the powers of social media,” said UC San Diego’s Lewis. “There’s no inherent magic. Social media can activate interpersonal ties but won’t necessarily turn ordinary citizens into hyper-activists.”…

The research was published in Sociological Science and was co-authored by Kevin Lewis, of the University of California, San Diego’s department of sociology, Kurt Gray of the department of psychology at the University of North Carolina, Chapel Hill, and Jens Meierhenrich, department of international relations, London School of Economics.

The advantage of social media for social movements is that it is easier to attract attention. Information can spread quickly and social movements can become popular things to support. The catch, however, is one that always seems to plague modern social movements: once people are informed, how exactly can they be convinced to actually act? Social media makes the bar for joining online quite low but that doesn’t translate into much physical action. Another example is the Kony 2012 campaign: lots of attention and views but limited follow-through.

Perhaps the difference between Save Darfur and the Arab Spring is that physical action was already occurring in places like Tunisia and Egypt and social media helped fan the flames. But, starting everything through social media is a tall order.

Differences in selfies across global cities

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A new online project finds that selfies taken in different global cities like Moscow, New York, and Sao Paulo exhibit some differences:

That seems the most salient takeaway from “Selfie City,” an ambitious selfie-mapping project released Wednesday by a group of independent and university-affiliated researchers. The project sought to extract data from 3,200 selfies taken in Bangkok, Berlin, Moscow, New York and Sao Paolo, then map that data along demographic and geographic lines. Do people in New York smile more than people in Berlin? (Yes.) Does the face angle or camera tilt say something about culture? (Possibly.)…

Many of the researchers’ findings are less than conclusive — there’s either not enough data, or advanced enough analysis, to really make sweeping statements without a bit of salt. The photos — 20,000 for each city — were scraped during a one-week period in December and analyzed/culled to 600 by computer software and Mechanical Turk. While 600 photos may seem like a lot, there’s no indication whether that number is a statistically significant one, nor whether the culled photos represent each country’s Instagram demographics…

Selfie City has found more evidence for a phenomenon both sociologists and casual users have noted already: women take far more self-portraits than men. (Up to 4.6 times as many, at least in Moscow.)…

They also suggest that people take more expressive selfies and strike different poses between cities. Bangkok and Sao Paulo, for instance, are by far the smiliest — Moscow and Berlin, not so much.

Sounds like a clever use of available images and analysis options to start exploring differences across cities. While not all residents of these big cities will follow such patterns, cities are often known for particular social features. New Yorkers may be relatively gruff. Other cities are known as being open and friendly – think of the popular images of big Brazilian cities. (I wonder how much this will come up with future World Cup and Olympics coverage.)

At the same time, how many selfies would a researcher have to look at to get a representative sample? Over what time period? And, perhaps the underlying issue that can’t really be solved – this is likely a very select population that regularly takes and posts selfies (even beyond whether this represents the typical Instagram/social media user).

College change: syllabi requiring students to check email every day

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As technology shifts, college syllabi must as well: there are syllabi that ask students to check email each day.

How to get students, some of whom consider their school e-mail accounts so irrelevant that they give their parents the passwords, to take a look?

At the University of Southern California, Nina Eliasoph’s Sociology 250 syllabus reads: “You must check e-mail DAILY every weekday,” with boldface for emphasis…

When job offers arrive, Ratliff often has excited students turn up in her office only to realize they have forgotten a form they need to send to the company. Using e-mail to get the form or to send it apparently does not cross their minds.

“Some of them didn’t even seem to know they had a college e-mail account,” May said. Nor were these wide-eyed freshmen. “This is considered a junior-level class, so they’d been around.”

That is when he added to his course syllabuses: “Students must check e-mail daily.” May said the university now recommends similar wording…

 

The next step would seem to be having students and faculty and college staff all start using text messages or social media. However, this leads to other issues. Asking people to switch to new technologies which could then require training and practice. Privacy concerns could arise, particularly compared to more impersonal emails. There might be the argument that doing this means getting on a technology treadmill that goes faster and faster – students switch to the next big thing and everyone else must follow.

Another interesting question to ask is what kind of interaction aided by technology best leads to improved learning outcomes? Needing to communicate information is important but what exactly boosts learning? In The Dumbest Generation, Mark Bauerlein argues new technologies don’t typically boost learning even as they might improve engagement. Yet, colleges are moving to moving to more online learning. This can lead to learning at different paces, cuts down on costs, and makes classes available to more people. But, does it lead to more learning?

Sociology is now “en vogue” with tech companies like SnapChat?

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SnapChat has its own staff sociologist:

To wit: This week Snapchat co-founder Evan Spiegel sat down with The Verge to show off a new Snapchat feature called “stories,” which allows users to create and share with friends a compilation of images that lasts up to 24 hours. Along the way, Spiegel adroitly dropped some sociological theory into the mix. But rather than just citing one of the popular social scientists (say, Duncan Watts, Robin Dunbar, or Nicholas Christakis), whose names one typically invokes as a matter of course in these situations, Spiegel did one better. He cited Snapchat’s own staff sociologist…

Snapchat actually has its own sociology researcher on staff, Nathan Jurgenson, made famous for “The IRL Fetish,” an essay on the augmented reality of our digital lives.

“He invented a concept called ‘digital dualism’—something our company is fascinated by,” says Spiegel. “It’s the notion that people conceptualize the world into online and offline, which makes for a lot of very awkward experiences.”

That Snapchat would carve out a position on its small but growing team for a social theorist makes perfect sense. Against all odds, sociology is suddenly en vogue. These days, few things are more chic in the social media business than casually explaining how the hypotheses of some obscure, academic sociologist (Stanley Milgram, Elihu Katz, Paul Lazarsfeld, etc.) explains, for instance, why one cat video went viral on a social network and not another (see Peretti, Jonah).

All of which is threatening to turn the acquisition of living, breathing sociologists into a newfangled status symbol of sorts. After all, any two-bit, wannabe startup can decorate its offices with a foosball table or a Kegerator. It takes a certain level of moxy, on the other hand, to trick out your staff with a proprietary sociologist.

Sociologists as “newfangled status symbol[s]”? This might be a bit overstated. Still, why not? If many of these tech companies are creating products intended to facilitate social interaction, why not employ sociologists who have been thinking about these issues, can collect data about, and analyze the experiences of users? Sociologists could work well in business settings to help firms understand what is currently happening and develop new ideas.

Perhaps what sociologists really need to happen in order to break into this field is for a few sociologists themselves to develop apps and social media platforms. Imagine some entrepreneurial sociologists who have some coding and/or business background putting together a viable platform based on sociological theories and principles. Why couldn’t this happen?