Mapping the social network of American colleges by status

The Chronicle of Higher Education has a fascinating story and interactive area that shows social networks among American universities and colleges:

Each year colleges submit “comparison groups” to the U.S. Department of Education to get feedback on how their institution stacks up in terms of finances, enrollment, and other measures tabulated in the Integrated Postsecondary Education Data System. The groups sometimes represent a college’s actual peers but more often reveal their aspirations.

The Chronicle analyzed the relationships of nearly 1,600 four-year colleges that make up those groups to map out the power players in higher education.

The typical college selected a comparison group of 16 colleges with a higher average SAT score and graduation rate than its own, lower acceptance rate, and larger endowment, budget, and enrollment.

The eight Ivy League colleges among them chose only 12 institutions outside their own number as peers—not surprisingly, often including the University of Chicago, the Massachusetts Institute of Technology, and Stanford University.

So it looks like colleges themselves act like high school students applying to college as laid out by sociologist Mitchell Stevens in Making a Class: they want to improve their own status by attaching themselves to a higher status institution.

It would take some time to figure this out based on entering different college names but here would be some intriguing queries that could be answered by the interactive graphic:

1. Which colleges are most aspirational?

2. Which college are the best judges of their own level, meaning that they select institutions that also select them?

3. What are the institutions that act as bridges, meaning they join together networks of different kinds of colleges or regions of colleges?

4. Are there any colleges that actually underestimate their own status by choosing institutions “below” them?

Why would Mayor Daley want a second NFL team? Sounds like he wants prestige, economic development

Chicago’s former Mayor Daley said he wants a second NFL team for Chicago and a new stadium:

“I really believe we could get a second football team,” the former mayor said. “I’ve always believed — the Chicago Cardinals, Bears — why is it that New York has two? Florida has three, San Francisco has two. Now you think of that, we could easily take — Chicago loves sports and we could get a second team in here.

“You could build a new stadium, you could have huge international soccer teams come in, you could do the Final Four, you could do anything you wanted with a brand new stadium.”

Many in Chicago believe the city should have a stadium with a retractable roof to be able to host events like the Super Bowl and the Final Four. Renovations to Solider Field left the stadium as the second smallest in the NFL. That, coupled with the lack of a roof, makes it a longshot to host a Super Bowl…

“It would be privately funded, the government could help a little bit,” Daley said. “But I’ve always believed we could take a second team. And every Sunday we would have a team playing in the National Football League. That would be unbelievable.”

If I had to guess, here is what I think is behind these comments:

1. This is about prestige and status. Chicago is a world-class city yet other cities, including less notable ones like San Francisco/Oakland, have two teams and Chicago does not. Having another NFL team would generate more attention in and for Chicago plus allow other major events to be held in the new stadium. Chicago could become a center for all sports and grab away some of the business places like Indianapolis, New Orleans, Atlanta, and other places get because of having closed stadiums. Mayor Daley is also old enough to remember the days when Chicago did have a second team, the Chicago Cardinals, that ended up leaving for the Sunbelt. Arguments against this line of thinking: is there really fan interest in a second team? Would Chicagoans easily adapt to a team moving to the city from somewhere else (like the Vikings, Chargers, etc.)? Los Angeles is a world-class city and does not have any team – just because a city has a certain population doesn’t necessarily mean it has to have a certain number of NFL teams.

2. This is about economic growth. Having a second team would bring in more money and more events. A new stadium could be viewed as an economic boon. However, research clearly shows that publicly funded stadiums don’t return money to taxpayers and residents will spend their money on other entertainment options if a sports team is not available. Plus, a new stadium would likely have to be located in a suburban locale (the Bears threatened at various points to move to the northwest suburbs or to Warrenville on what later became the Cantera site) so the economic benefits would be spread throughout the region rather than directly in the city of Chicago.

From a social science perspective, I don’t find the second reason compelling. Government officials tend to justify stadium spending by arguing it will bring economic benefits but I think it is also really about prestige: it helps put or keep the city on the map and also attracts more media attention. The same politicians that don’t want to be the ones held responsible for a favorite team leaving the city would also like to take the credit for adding a new team.

The Chicago Fire and Bridgeview: another case when building a sports stadium is not a good investment

Residents of the southwest Chicago suburb of Bridgeview are not happy about reports that Toyota Park, built to be the home of the Chicago Fire, has created a lot of debt for the community:

The exchange came Wednesday night at Bridgeview’s first Village Board meeting since the Tribune published a report detailing the small southwest suburb’s financial woes tied to its biggest bet, the 20,000-seat Toyota Park.

The taxpayer-owned home of the Chicago Fire has come up millions of dollars short of making its debt payments since opening in 2006. Meanwhile, the town has nearly tripled property taxes in less than a decade, even as the town offset some of the financial sting by taking out more loans to help make payments.

In all, the blue-collar suburb is now more than $200 million in debt.

In comparing towns’ debt to property values, the Tribune found Bridgeview had the highest debt rate in the Chicago area. Much of the debt is tied to a stadium deal in which the newspaper found insiders landed contracts and town officials enriched their political funds with stadium vendor donations.

The stadium might have helped put Bridgeview on the map (leading to higher status/prestige) as it is the only suburban facility in the Chicago area that is home to a major sports team (despite arguments in the past from the Bears and White Sox that they might move to the suburbs). But this level of debt seems insurmountable for a village of 16,500 people who have a median household income of $42,073, below the national average.

This should be a reminder for many communities, small suburbs or big cities: sports stadiums are not the deals they may be made out to be. Yes, it could bring or keep a major sports team. But, the public debt may take decades to repay, can lead to higher tax burdens for residents who are likely not all attending the games, doesn’t necessarily mean that a host of entertainment businesses will open up nearby to serve stadium patrons, and the primary people who benefit are the sports teams (who get new stadiums for which they don’t have to pay the whole bill) and a small number of local leaders and businesses. It may be nice to mentioned on TV every once in a while (if you can find the more minor channels the Fire tend to be relegated to) and be the politician who helped bring the major team to town but it often isn’t a great deal for the whole community.

Today’s average individual can rely on experts to complete normal tasks

In today’s world, more and more individuals are willing to offload certain tasks to “experts”:

In other words, there is no job too trivial to warrant not enlisting a professional to do it. The hired help has moved out of the mansion and into more modest homes, too. Across the country, an army of entrepreneurial “experts” have emerged, charging as much or as little as their local market will allow, and promoting their services with old-school flyers, slick websites and persuasive online ads. They are ready and willing to do those tasks we used to do ourselves or with the assistance of a neighbour—be it scooping up dog poop in the backyard or assembling Ikea furniture or changing light bulbs or programming the remote control.

If nothing is too minute to contract out, then no job is too important or personal either. In her new book, The Outsourced Self: Intimate Life in Market Times, famed American sociologist Arlie Russell Hochschild explores the implications of hiring strangers to carry out what has historically been considered sacred labour done solo or with the support of loved ones: finding a mate, planning a wedding, scattering ashes, assembling a photo album, having a baby, naming a baby, raising children, visiting elderly parents…

Adding to the allure of outsourcing is our growing fixation with specialization. While we pursue our career paths with zeal, other people are refining the art and science of baby-proofing a home or choosing the right clothes or teaching dogs not to bark. The thinking goes that it’s wisest to let the pros do what they do best—lest we mess up. “If you’re buying a car you want to do it efficiently, you want a pleasant experience, and you want the best price. That logic is creeping into our personal life,” says Hochschild. In her book, she tells the story of a father who insists on planning his child’s birthday party. “It backfired,” recalls Hochschild. “He tried to be a clown and nobody laughed. And a neighbour says, ‘Leave it to the experts. They know what five-year-olds think is funny.’ ”…

Outsourcing might not be an ideal answer, but many people would say it’s better than the alternative, which is to do nothing except continue to run ourselves ragged. So while we hire retirement home consultants and dog walkers, we might contemplate the future and how it could be better. Duxbury has given it some thought, and she suspects that her own daughter will have learned more than a thing or two about the pursuit of balance from watching her mother all these years. Chances are, Duxbury predicts, the next generation will actually pay for help more often than their parents—but not because of gruelling jobs and domestic duties. Rather, they will work less inside and outside the home in lieu of other, more fulfilling, ways to live life.

This sounds like a combination of two famous ideas from early sociologists. Emile Durkheim argued that modern society was marked by an increased division of labor and specialization. In this setting, individualism would grow even as individuals were more dependent on other specialists to do things like produce food, clothing, and other necessities. He contrasted this to village or small-town society where individuals could perform multiple tasks and there was less specialization. Also analyzing modern society, Max Weber argued that history would eventually lead to an iron cage of bureaucracy where it would be difficult for individuals and social organizations to change course.

If you put these two ideas together, the division of labor and the iron cage, you have what Hochschild is describing: a system where people with means feel like they have to outsource certain tasks so they can be true individuals and do what they want to do but this locks them into certain actions and an increased reliance on other people. In a quest to get more choices, adults have to constrain themselves by outsourcing some of their tasks.

How much of this outsourcing is done by free choice or is there a lot of pressure to outsource? Perhaps there is peer pressure from friends or people at work subtly or explicitly suggest that people need to focus there more.

It would also be interesting to trace the rising status of “experts,” not just traditional experts like scientists or clergy or technocrats, but service industry experts. For example, just how much status does an organizing expert have today?

Social profiling of McMansion owners?

The mayor of an Australian town suggests that some residents are profiled because they live in McMansions:

HILLS Mayor Greg Burnett challenged Prime Minister Julia Gillard last week to meet struggling families and businesses from the Hills.

The mayor set the challenge on the Ben Fordham show on 2GB last Wednesday in response to the Prime Minister’s suggestion that Sydney’s north shore was out of touch.

“It’s social profiling and it’s similar to comments made regarding our area when they talk about McMansions and our levels of income,” he said.

“We have the highest proportion of families with mortgages than anywhere in the country and parents working 70 to 80 hours per week.

As I’ve suggested before, there isn’t really an acceptable quick comeback if someone accuses you of living in a McMansion. Such claims tend to put the owner in a defensive position. It is common to hear people make comments about McMansion owners, not only because of their perceived wealth but because of their bad architectural taste, their disinterest in community life (particularly in teardown situations), and how their purchases help feed into large social problems like sprawl and consuming too much.

The most support McMansion owners get tends to come in more wealthy communities with a critical mass of larger and more expensive houses. It is in these places where teardowns are not always seen negatively and property rights are more important in public discourse and regulations. These communities often have zoning that at least allows, if not encourages, the construction of McMansions. But from the outside, these communities can be viewed as exclusive as it requires a decent amount of money to live there and some communities actively work to keep certain housing and people (anything that might harm property values) out.

However, it might be going too far to suggest that McMansion owners are deserving of pity. After all, these tough economic times mean that there are plenty of people experiencing financial difficulties. These days, McMansions (and there owners) are a favorite whipping boy. See this example from a comment about a Atlanta Journal Constitution story about debt:

It’s because everyone wanted the McMansion ($300K). Then you had to have the Cadallic Escalade (40K)…to impress the neighbors.

And there were numerous housewifes who LOVE to shop and don’t work…

There is not much support for McMansion owners today…

What’s in a name? Certain subdivision names lead to higher housing values

A study suggests homebuyers are willing to pay extra in subdivisions with certain words in their name:

According to a study by two researchers at the University of Georgia, homebuyers pay an average of 4.2 percent more when the development has the word “country” in the name. And if it has the term “country club” as part of its name, buyers will pay 5.2 percent on top of that.

That’s a total of almost 10 percent more that people are willing to pay for the prestige associated with the term “country club.”

A joke? Hardly. The study, the results of which were published last year in the Journal of Real Estate Research, is a serious investigation of sales in the Baton Rouge, La., area over 15 years. It carefully controlled for such variables as location, number of bedrooms and bathrooms, and days on the market, among others.

“This is the first study to find through empirical research that buyers are willing to pay more for certain property names, with all other attributes of a house being equal,” the paper said. “In fact, buyers of more expensive houses may be willing to pay more for a name that conveys prestige than they are willing to pay for a good school for their children.”

No wonder, then, that the naming process is often a psychodrama, with builders and their marketing teams becoming more hung up over what they will call their communities than they are over the copy for a $10,000, full-page ad in the local newspaper.

There is no tried-and-true naming method. Some builders resort to the old standards — station, park, commons, woods, village, farms, hunt, square and gardens. Some look to history for a name, while others use location or a characteristic of the property. A few pick a name that immortalizes themselves or their loved ones.

It sounds to me like this is all about status. Living in a subdivision with a certain word in its title conveys status and wealth, important considerations for homeowners, particularly when selling a home.

Several thoughts come to mind:

1. I assume that this effect only works at certain income levels. For example, could you build a run-of-the-mill townhouse development, slap the “country club” label on it, and expect a price premium? I would guess not. To some degree, I would guess there is a relationship between the price of the properties (which then limits who can live there in the first place) and the names. Additionally, builders don’t want to dilute their products by suggesting that “normal” homes are upscale in name alone. (It is unclear to me whether the researchers were able to control for all the factors that would separate an upscale suburban subdivision from a typical subdivision.)

2. Beyond “country” or “country club,” do other words or names not matter? If not, then you simply get a muddled mess of subdivision names that don’t really signal much of anything except general references to tranquility, pastoralism, and perhaps some local landmarks or figures.

2a. Are there names that have a negative effect on price?

3. I wonder how much the generally bland subdivision names feed into the critique that suburbia is a homogeneous place. With many subdivision names not anchored to any particular place, you could be in a “Thousand Oaks” in Ohio just as well as Texas. Is this simply another piece that suggests that Americans aren’t anchored to any particular places?

Why two media sources ranking the world’s wealthiest people is a good thing

While Forbes had the corner on the market for years in compiling a ranking of the world’s richest people, there is now another option: this week Bloomberg released its Billionaires Index. One commentator thinks we don’t need both Forbes and Bloomberg examining this topic:

The Forbes list, available online today, is published every March. (Its companion, the “Forbes 400” list of richest Americans published in September.) It’s hard to not feel that Bloomberg’s outing takes some of the air out of Forbes usually-hyped cover story on who are the world’s richest people. This year’s edition proves unexciting not only because there were few shake-ups in the top spots from 2011’s list, but also because these rankings don’t appear all that different from Bloomberg’s.

Highlights from 2012’s version: With $69 billion, Mexico’s Carlos Slim Helu ranks No. 1 again for the third year in the row. (The magazine also profiled him.) Helu was followed by another 1,225 billionaires, starting with Bill Gates, Warren Buffett, and Bernard Arnault (of Louis Vuitton fame), who were also two through four last year. But beside no one being knocked off the top of this year’s Forbes list, it’s markedly similar to how rich Bloomberg News told us these folks were. Here’s a side-by-side comparison, with Forbes on the left and Bloomberg on the right.

So there are slight differences. Bloomberg has Arnault one spot lower and places fashion mogul Amancio Ortega down to seventh. Bloomberg puts the Koch brothers in the top 10, whereas Forbes had them both pegged at 12th. But isn’t this hair-splitting? If anything, the discrepancies show how hard it is to measure rich people’s riches.

What today’s Forbes list shows more than anything is that we don’t need two billionaires lists reminding us how wealthy the wealthy are. If we had to choose one, we’d go with Bloomberg’s, since it’s updated daily instead of once a year. But we doubt that will stop Forbes from producing its longstanding annual issue as long folks keep buying it.

I disagree. Here is why: I think that having two media sources looking at this topic will actually give readers better information. With two publications tackling the subject, I hope this improves their measurement of wealth for both publications. Perhaps we could average the rankings across the publications to get a more accurate assessment of what is going on. In the end, two sets of people looking at the data is better than one. Because Bloomberg is updating this list daily, perhaps this will push Forbes to update their lists more frequently and move away from a magazine era schedule to an Internet era schedule. The two lists do have some differences and this is not inconsequential. Lots of people are interested in this list and I’m sure some of the people at the top of the list have some interest in where they rank. Of course, these differences can indicate “how hard it is to measure rich people’s riches” but this doesn’t mean we should just throw up our hands and go with one list. Just because these people are really wealthy doesn’t mean that we shouldn’t have more fine-grained analysis of their financial holdings. (This sometimes seems to happen quite a bit in sociology: we assume we know about the elites and so spend more time studying marginalized groups but we have fewer in-depth studies of the elites who do have a lot of influence in society.)

A second issue: Bloomberg obviously thinks there is a market for another list that is updated daily and so this is a market decision as well as a journalistic interest in updating this information more frequently. The Forbes list always gets a lot of attention and Bloomberg probably wants to draw away some of that market. I imagine there is enough room in the market for both lists to survive, particularly as the two could serve different markets. However, it will be interesting to see how the rest of the media responds to changes in the Bloomberg list: if someone moves up from #3 to #2 in the next few days, will there be news stories about it? Will journalists providing background information about the wealthy reference the Forbes or the Bloomberg list?

How sociology can help explain the high prices of art

Collecting art is an expensive hobby – and sociology can help explain why:

The top art prices may have little to do with classic economics. Noah Horowitz, whose Art of the Deal is a crucial text on the subject, says in the long run your investment in art may only do about as well as your holdings in bonds—and comes with greater risk. (But, as one major New York collector put it, that’s not so bad, if you have nowhere else to store your income. And anyway, “bonds aren’t that good to look at.”) At this moment, when the 1 percent has the cash to burn, buying art is less about finance than about the cultural value of money, and of art. “A dollar is not a dollar is not a dollar,” says Viviana Zelizer, the great Princeton sociologist who wrote The Social Meaning of Money. The dollars spent in Miami are “cultural dollars,” Zelizer says, and that makes them obey their own rules. Below, five reasons why art defies economics…

The sociologist Mitch Abolafia, who has made a study of Wall Street financiers, says that sometimes money speaks for itself. “A trader said to me one day, with glee in his eyes, ‘You can’t see it, but money is everywhere in this room. Money is flying around—millions and millions of dollars.’ It was a generalized excitement about money. Even I felt it.” That’s the excitement we all get from expensive art. One collector, who believes deeply that art should be bought for art’s sake, acknowledges basking in the “robust glow of prosperity” that his purchases give off once their value has soared.

The people who are spending record amounts on art buy more than just that glow. (And much more than the pleasure of contemplating pictures, which they could get for $20 at any museum.) They’ve purchased boasting rights. “It’s, ‘You bought the $100 million Picasso?!,’” says Glimcher. Abolafia explains that his financiers were “shameless” in declaring the price of their toys, because in their world, what you buy is less about the object than the cash you threw at it. The uselessness of art makes any spending on it especially potent: buying a yacht is a tiny bit like buying a rowboat, and so retains a taint of practicality, but buying a great Picasso is like no other spending. Olav Velthuis, a Dutch sociologist who wrote Talking Prices, the best study of what art spending means, compares the top of the art market to the potlatches performed by the American Indians of the Pacific Northwest, where the goal was to ostentatiously give away, even destroy, as much of your wealth as possible—to show that you could. In the art-market equivalent, he says, prices keep mounting as collectors compete for this “super-status effect.”…

I’m convinced that most collectors spend their surplus millions on art because they have a genuine belief in its aesthetic value. “We don’t consider art an investment. We get a psychic reward—I love to come home and look at our walls,” says Eli Broad, a prominent collector from Los Angeles, taking a break from shopping with his art-loving wife at the fair in Miami. (They’d just bought some early Cindy Sherman photos, for sale at Metro Pictures for a modest $150,000.) Aesthetics are the bedrock the art market is built on. But, for want of any other reliable measure, they often get tallied in dollars. One of New York’s biggest dealers told Velthuis, the Dutch sociologist, that collectors “permanently have to explain to themselves why they spend so much money on art, sometimes up to 40 percent of their total net worth. So that they want to hear all day long that it makes sense what they do.” And the easiest way to gauge the aesthetic “sense” of an art purchase is to check out the “cents” the thing is selling for. When you’re looking for great art, you may spot it by its price tag.

Sounds like a common sociological explanation: status matters. In order to show their social status or to break into elite circles, people with money buy art.

It would be interesting to read more about how this plays out with emerging artists. After watching Exit Through the Gift Shop, it looks like there is quite an interest in “discovering” and capitalizing on the “next best thing.” It’s one thing to be able to buy works by the masters but another to find the next Banksy and become a new patron.

And can the wealthy create a different kind of status by donating their works to museums or traveling exhibitions to show that they are sharing?

Too many farmer’s markets in the US?

This piece in the New York Times suggests that there may now be too many farmer’s markets. I wonder if this is the case because too many communities want them to boost economic development:

Farmers in pockets of the country say the number of farmers’ markets has outstripped demand, a consequence of a clamor for markets that are closer to customers and communities that want multiple markets.

Some farmers say small new markets have lured away loyal customers and cut into profits. Other farmers say they must add markets to their weekly rotation to earn the same money they did a few years ago, reducing their time in the field and adding employee hours…

Nationwide, the number of farmers’ markets has jumped to 7,175 as of Aug. 5; of those, 1,043 were established this year, according to the federal Agriculture Department. In 2005, there were 4,093 markets across the country.

While the main argument here seems to involve supply and demand, I’ll throw out another possible factor. More and more communities (or city neighborhoods) desire farmer’s markets because they are relatively easy ways to attract residents and visitors to a community. Because they usually don’t require buildings (with good weather being a helpful feature), can easily be moved around, can make use of unused or underutilized parking lots (a common suburban issue), and can offer some goods that are more difficult to find elsewhere, farmer’s markets can be a “quick fix.” This has developed as a popular strategy in nearby suburbs where such markets bring in people to an older downtown that might not typically come otherwise. Before such markets became popular, these could help a certain community apart from others. If we think about it in reverse, perhaps it is not only communities or neighborhoods that drive this trend: residents could desire a farmer’s market not only for convenience but for status.

It is not uncommon for communities to adopt similar economic strategies but this sounds like one where not everyone may be able to win. Any chance that some national regulatory board or group might develop to help space out farmer’s markets?

h/t Instapundit

What happens when even the schools in well-off sububs don’t meet the NCLB standards?

With the increasing standards in the No Child Left Behind Act (NCLB), the Department of Education recently suggested that the number of schools that are not meeting standards is likely to dramatically increase:

The Department of Education estimates the percentage of schools not meeting yearly targets for their students’ proficiency in in math and reading could jump from 37 to 82 percent as states raise standards in attempts to satisfy the law’s mandates.

According to this “Fact Check,” schools are not labeled as “failing.” Rather, there is a process such schools would go through if they do not meet the NCLB increasing standards:

Obama’s terminology wasn’t quite right, though. There is no “failing” label in the No Child Left Behind Act. And schools that do not meet growth targets — aimed at getting 100 percent of students proficient in math, reading and science by 2014 — for one year are not subject to any intervention.

Those unable to do so for two or more consecutive years are considered “in need of improvement.” The consequences then become stiffer each year, starting with offering students an opportunity to attend another school, and escalating if the targets remain unmet.

As more schools are unable to meet these standards, what happens when suburban school districts in fairly well-off suburbs don’t meet the standards? Many of these communities use their well-performing schools as a selling point. Suburban home buyers and businesses are influenced by school performance and perceptions about school districts.

Having schools labeled as “not meeting standards” (or in possible public jargon, “failing”) would be a blow to the idyllic image and high status of a number of suburban communities. Beyond schools, suburbs are supposed to be places where Americans can be safe and at least their children can get ahead. Suburbs could try to give a more technical explanation for the NCLB data but this could prove tedious or difficult to understand.

One possible outcome  of all of this (suggested to me by a colleague outside my department) might be that this is when NCLB will truly be done: when monied suburbs realize that the legislation says their good schools are not making adequate progress.