The cover story in the current issue of Time is about Alzheimer’s research. The main story is set up in a typical way: the condition affects a lot of people and yet research into a cure is underfunded. What is interesting is that Time employs two statistics that suggest the cover story should really be about how people could make Alzheimer’s a social problem worthy of more attention.
The first statistic is an actual dollar amount: one expert says $500 million a year is spent on researching Alzheimer’s while $1 billion is spent on heart disease, and $5.6 billion on cancer. The second measure concerns public perception: 48% of Americans think “a great deal or some progress has been made in curing” the disease while 81% say the same about heart disease and 74% say the same about cancer. With these two statistics, Time suggests Alzheimer’s has a certain public image: it doesn’t attract the same kind of research dollars as other diseases and the public is pretty pessimistic about progress.
While the rest of the story concerns itself with the medical and scientific advances, perhaps it should be about how the public could be convinced that the disease deserves more attention. Some ways the public image could be enhanced: it needs more fund-raisers, more celebrity supporters, more support for research from public officials, and more stories that demonstrate how many people are affected by Alzheimer’s. Look at the public image of other conditions: diseases like breast cancer (where are those “edgy” Facebook campaigns for Alzheimer’s?) have effectively been cast as critical social problems that everyone should care about.
Perhaps this cover story is itself intended to help raise the profile of Alzheimer’s. While real medical progress is the true goal and it is what will ultimately benefit people, Alzheimer’s as a social problem is another important issue to be considered.