Supersized McMansions, supersized roses for Valentine’s Day

I’ve seen McMansions compared to a number of other large consumer items, but until today I had not seen a comparison to flowers:

Leave it to America, land of the Big Gulp, Monster Burger and McMansions, to supersize yet one more thing: the rose.

Make that a six-foot rose, just in time for Valentine’s Day.

This flower-on-steroids — it actually gets this big from special breeding and soils — comes courtesy of several companies, including FTD, The Ultimate Rose and Sales are taking off as florists promote the gargantuan blooms, which also come in three-, four- and five-foot varieties. The companies won’t release exact numbers, but FTD says sales have increased 50% year over year since it started selling the roses four years ago…

Skaff says FTD has already sold out of the five-foot variety and had to order more to meet demand ahead of Valentine’s Day. The Ultimate Rose, which supplies the giant roses to FTD and also sells them on its own site, says sales jump this time of year.

The suggestion here is that the presence of McMansions is related to the presence of six-foot tall roses through the desires of Americans for both because they are large. This seems like a bit of a stretch to me; are the same people buying McMansions and large roses? Are both solely about standing out from the crowd? Overall, this seems like a journalistic shortcut of recent years: when an item becomes larger, compare it to McMansions (and perhaps SUVs and Big Gulps might be other apt comparisons). What items if an item becomes smaller – is there a similar go-to comparison?

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