It’s called Project Elastic, and he unveiled the thing this fall at a conference run by his company, Tableau. The Seattle-based company has been massively successful selling software that helps big businesses “visualize” the massive amount of online data they generate—transform all those words and numbers into charts and graphics their data scientists can more readily digest—but Project Elastic is something different. It’s not meant for big businesses. It’s meant for everyone.
The idea is that, when someone emails a spreadsheet to your iPad, the app will open it up—but not as a series of rows and columns. It will open the thing as chart or graph, and with a swipe of the finger, you can reformat the data into a new chart or graph. The hope is that this will make is easier for anyone to read a digital spreadsheet—an age-old computer creation that’s still looks like Greek to so many people. “We think that seeing and understanding your data is a human right,” says Story, the Tableau vice president in charge of the project.
And Story isn’t the only one. A startup called ChartCube has developed a similar tool that can turn raw data into easy-to-understand charts and graphs, and just this week, the new-age publishing outfit Medium released a tool called Charted that can visualize data in similar ways. So many companies aim to democratize access to online data, but for all the different data analysis tool out on the market, this is still the domain of experts—people schooled in the art of data analysis. These projects aim to put the democracy in democratize.
Two quick thoughts:
1. I understand the impulse to create charts and graphs that communicate patterns. Yet, such devices are not infallible in themselves. I would suggest we need more education in interpreting and using the information from infographics. Additionally, this might be a temporary solution but wouldn’t it be better in the long run if more people know how to read and use a spreadsheet?
2. Interesting quote: “We think that seeing and understanding your data is a human right.” I have a right to data or to the graphing and charting of my data? This adds to a collection of voices arguing for a human right to information and data.