Check out this good quick overview of visualization errors – here are a few good moments:
Everything is relative. You can’t say a town is more dangerous than another because the first one had two robberies and the other only had one. What if the first town has 1,000 times the population that of the first? It is often more useful to think in terms of percentages and rates rather than absolutes and totals…
It’s easy to cherrypick dates and timeframes to fit a specific narrative. So consider history, what usually happens, and proper baselines to compare against…
When you see a three-dimensional chart that is three dimensions for no good reason, question the data, the chart, the maker, and everything based on the chart.
In summary: data visualizations can be very useful for highlighting a particular pattern but they can also be altered to advance an incorrect point. I always wonder with these examples of misleading visualizations whether the maker intentionally made the change to advance their point or whether there was a lack of knowledge about how to do good data analysis. Of course, this issue could arise with any data analysis as there are right and wrong ways to interpret and present data.
Here are some improved charts first put forward by politicians, advocacy groups, and the media in 2015.
I’m not sure exactly how they picked “the most misleading charts” (is there bias in this selection?) but it is interesting that several involve a misleading y-axis. I’m not sure that I would count the last example as a misleading chart since it involves a definition issue before getting to the chart.
And what is the purpose of the original, poorly done graphics? Changing the presentation of the data provides evidence for a particular viewpoint. Change the graphic depiction of the data and another story could be told. Unfortunately, it is actions like these that tend to cast doubt on the use of data for making public arguments – the data is simply too easy to manipulate so why rely on data at all? Of course, that assumes people look closely at the chart and the data source and know what questions to ask…
Several new apps transform spreadsheet data into a chart or graph without having to spend much or any time with the raw data:
It’s called Project Elastic, and he unveiled the thing this fall at a conference run by his company, Tableau. The Seattle-based company has been massively successful selling software that helps big businesses “visualize” the massive amount of online data they generate—transform all those words and numbers into charts and graphics their data scientists can more readily digest—but Project Elastic is something different. It’s not meant for big businesses. It’s meant for everyone.
The idea is that, when someone emails a spreadsheet to your iPad, the app will open it up—but not as a series of rows and columns. It will open the thing as chart or graph, and with a swipe of the finger, you can reformat the data into a new chart or graph. The hope is that this will make is easier for anyone to read a digital spreadsheet—an age-old computer creation that’s still looks like Greek to so many people. “We think that seeing and understanding your data is a human right,” says Story, the Tableau vice president in charge of the project.
And Story isn’t the only one. A startup called ChartCube has developed a similar tool that can turn raw data into easy-to-understand charts and graphs, and just this week, the new-age publishing outfit Medium released a tool called Charted that can visualize data in similar ways. So many companies aim to democratize access to online data, but for all the different data analysis tool out on the market, this is still the domain of experts—people schooled in the art of data analysis. These projects aim to put the democracy in democratize.
Two quick thoughts:
1. I understand the impulse to create charts and graphs that communicate patterns. Yet, such devices are not infallible in themselves. I would suggest we need more education in interpreting and using the information from infographics. Additionally, this might be a temporary solution but wouldn’t it be better in the long run if more people know how to read and use a spreadsheet?
2. Interesting quote: “We think that seeing and understanding your data is a human right.” I have a right to data or to the graphing and charting of my data? This adds to a collection of voices arguing for a human right to information and data.
A new research study suggests charts of data are more persuasive compared to just text:
Then for a randomly selected subsample, the researchers supplemented the description of the drug trial with a simple chart. But here’s the kicker: That chart contained no new information; it simply repeated the information in the original vignette, with a tall bar illustrating that 87 percent of the control group had the illness, and a shorter bar showing that that number fell to 47 percent for those who took the drug.
But taking the same information and also showing it as a chart made it enormously more persuasive, raising the proportion who believed in the efficacy of the drug to 97 percent from 68 percent. If the researchers are correct, the following chart should persuade you of their finding.
What makes simple charts so persuasive? It isn’t because they make the information more memorable — 30 minutes after reading about the drug trials, those who saw the charts were not much more likely to recall the results than those who had just read the description. Rather, the researchers conjecture, charts offer the veneer of science. And indeed, the tendency to find the charts more persuasive was strongest among those who agreed with the statement “I believe in science.”
Charts = science? If veneer of science is the answer, why does the chart support science? Scientists are the ones who use charts? Or they are the ones who are trusted more with charts?
I wonder if there are other explanations:
1. Seeing a clear difference in bars (87% vs. 47%) makes a stronger impression than simply reading the difference. A 40% difference is abstract but is more striking in an image.
2. More people accept the power of visual data today compared to written text. Think of all those Internet infographics with interesting information.
I stumbled across a potentially fascinating website titled Spurious Correlations that looks at relationships between odd variables. Here are two examples:
According to the site, both of these pairs have correlations higher than 0.94. In other words, very strong.
One issue: using dual axes can throw things off. The bottom chart above shows a negative relationship – but this is only because the axes are different. The top chart makes it look like the lines really go together – but the axes are way off from each other with the left side ranging from 29-34 and the right side ranging from 300-900. Overall, the charts reinforce the strong correlations between the two variables but using dual axes can be misleading.
In addition to the speech, President Obama’s State of the Union involved an “enhanced experience” with plenty of charts and graphics. Here are some thoughts about how well this data and information was presented:
But sometimes, even accuracy can be misleading, especially when it comes to graphics and charts. On Tuesday night, President Obama gave his State of the Union address and the White House launched an “enhanced” experience, a multimedia display with video, 107 slides and 27 charts…
Overall, Few said Obama’s team created well-designed charts that presented information “simply, clearly and honestly.”
On a chart about natural gas wells:
“This graph depicting growth in natural gas wells suffers from a problem related to the quantitative scale, specifically the fact that it does not begin at zero. Although it is not always necessary to begin the scale of a line graph at zero, in this case because the graph was shown to the general public, narrowing the scale to begin at 400,000 probably exaggerated people’s perception of the degree in change.”
On a chart about “energy-related CO2 emissions”:
We found that the data behind this chart match up with what the U.S. Energy Information Administration reports in its table of U.S. Macroeconomic Indicators and CO2 Emissions. But the y-axis is too compressed and as a result the chart exaggerates the trend a bit.
On a chart about American troop levels in Afghanistan:
Annotating discrete data points as this chart does can be helpful to tease out the story in a bunch of numbers, but that’s not a replacement for properly labeled axes. And this chart has none.
It seems like the data was correct but it often was put into a compressed context – not surprisingly, the years Obama has been in office or just a few years beforehand. This is a basic thing to keep in mind with charts and graphs: the range on the axes matters and manipulating these can change people’s perceptions of whether there have been sharp changes or not.
The Census regularly puts together new data visualizations to highlight newly collected data. The most recent visualization looks at population change in metropolitan areas between 2010-2011 and breaks down the change by natural increase, international migration, and domestic migration.
Several trends are quickly apparent:
1. Sunbelt growth continues at a higher pace and non-Sunbelt cities tend to lose residents by domestic migration.
2. Population increases by international migration still tends to be larger in New York, Los Angeles, and Miami.
3. There are some differences in natural increases to population. I assume this is basically a measure of birth rates.
However, I have two issues with this visualization. My biggest complaint is that the boxes are not weighted by population. New York has the largest natural increase to the population but it is also the largest metropolitan areas by quite a bit. A second issue is that the box sizes are not all the 50,000 or 10,000 population change as suggested by the key at the top. So while I can see relative population change, it is hard to know the exact figures.